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digital roadshow the US dimension
We’re going to cover: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Amara’s Law
or doubling every day extra every day
or doubling every day extra every day after two weeks £164 £8,192
After a month £10.7 million!! £46,500 or doubling every day extra every day after a month £10.7 million!! £46,500
accelerating change
from Nova Spivack Connections between people Connections between Information Email Social Networking Groupware Javascript Weblogs Databases File Systems HTTP Keyword Search USENET Wikis Websites Directory Portals 2010 - 2020 Web 1.0  2000 - 2010 1990 - 2000 PC Era 1980 - 1990 RSS Widgets PC’s 2020 - 2030 Office 2.0 XML RDF SPARQL AJAX FTP IRC SOAP Mashups File Servers Social Media Sharing Lightweight Collaboration ATOM Web 3.0  Web 4.0  Semantic Search Semantic Databases Distributed Search Intelligent personal agents Java SaaS Web 2.0  Flash OWL HTML SGML SQL Gopher P2P The Web The PC Windows MacOS SWRL OpenID BBS MMO’s VR Semantic Web Intelligent Web  The Internet Social Web Web OS
some things are constant
[object Object],[object Object]
 
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
shifting business models
but especially
Google ,[object Object],[object Object],[object Object],[object Object]
 
but… ,[object Object],[object Object]
Google Share Price
Google Share Price (now)
what next?   ,[object Object],[object Object]
what next?     beyond search "We will be very disappointed in 2008-2009 if we don't have a very significant position in the display ad marketplace” "Over time, the Google ad system won't differentiate between search and display…” Tim Armstrong Google's North American president for advertising and commerce
+
+ +
what next?   ,[object Object],[object Object]
what next?     beyond the web “ We want every advertiser to put all their assets in our system with multiple creatives that can go against all types of media reaching the right person in the right place.” Tim Armstrong Google's North American president for advertising and commerce
 
offline is not so easy
but… ,[object Object],[object Object]
TV.com Internet TV IPTV Web TV Progressive downloads “ Click and watch” Streaming Pre-downloads Streaming To TV screen Peer to peer to PC screen
more devices
video ads on web pages
IBM says ‘ consumer bimodality ’
translation “ I'm a self-facilitating media node”
Source: BARB/Infosys/IPA … we’re not all nathans yet 3.7 hours of broadcast TV - 10 minutes more per day than 1997 2.24 hours of commercial TV - 14 minutes more per day than ten years ago
 
 
Perhaps we have multiple personalities Anna ,[object Object],[object Object],[object Object],Andi ,[object Object],[object Object],[object Object],Syndi ,[object Object],[object Object],[object Object],D.J. ,[object Object],[object Object],[object Object],me! Source: Herman Gyr, Enterprise Development Group
digital infiltrates meatspace
the geoweb
augmented reality
augmented reality ,[object Object],[object Object],[object Object]
augmented reality
 
RFID & the internet of things
Provides active RFID location tracking solutions that utilize a standard Wi-Fi infrastructure  wi-fis and RTLS
wi-fis and RTLS ,[object Object],[object Object],Provides active RFID location tracking solutions that utilize a standard Wi-Fi infrastructure
can anyone challenge Google?
Microsoft are shifting to become an ad funded tech goliath ,[object Object],[object Object],[object Object]
 
 
desktop vs cloud computing
is Microsoft surrendering to the cloud? ,[object Object],[object Object]
social backlash
some perspective is required
Let’s take a social media aside
Let’s take a social media aside
“ I believe we will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to “be social”.  Charlene Li, VP and principle analyst, Forrester Research
Groundswell ,[object Object],[object Object],[object Object],Charlene Li, VP and principle analyst, Forrester Research
 
 
in summary ,[object Object]
in summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
in conclusion ,[object Object],[object Object],[object Object],[object Object]
APPENDIX ,[object Object]
[object Object]
[object Object],[object Object]
Cool stuff ,[object Object],[object Object],[object Object],[object Object]
Digital Outdoor
Digital Outdoor
Digital Outdoor
[object Object],[object Object],some soothing thoughts before we move on…
 
Rise of the Ad Exchanges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the makers of the internet
 
or…
or both…
science fiction?

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Digital Roadshow The US Dimension Autumn Updates