Social media marketing for realty

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Social media marketing for realty

  1. 1. Social Media Marketing for Realty Nidhi Mahesh www.linkedin.com/in/nidhimahesh
  2. 2. Welcome to the world of Social Media So, What is Social Media?
  3. 3. Did you know…. More than 300 Million Users… Share over 1.5 million pieces of content on Facebook…every day! Purpose-built Facebook pages have created more than 5.3 billion fans!
  4. 4. And…. 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY! 2/3 OF THE GLOBAL POPULATION VISIT SOCIAL NETWORKS!
  5. 5. And…. 70% of bloggers are organically talking about brands on their blog.
  6. 6. And… 13 HOURS… the amount of video uploaded to YouTube every minute! 100,000,000 The number of YouTube videos viewed each day!
  7. 7. And…. 1382% The monthly growth rate of Twitter users 3,000,000 The average number of Tweets per day on Twitter!
  8. 8. Experts Say… 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. 85% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD GO FURTHER THAN JUST HAVING A PRESENCE ON SOCIAL SITES & SHOULD ALSO INTERACT WITH ITS CUSTOMERS.
  9. 9. Realty bytes Social Media & Real Estate90% of homebuyers use the Internet tosearch for information and homes! First time home buyers are the fastest growing segment in the market today. 50% of all homebuyers are on social networking websites!
  10. 10. Why do you need to be on Social Media? Because your customer is there…. And because it is the most influential medium available…
  11. 11. How is a purchase decision made?
  12. 12. Sample this…. Social Media is the most popular activity online, second only to personal email!! Advertisement is trusted by 14% viewers…. Recommendations are trusted by 76% !!! So, can you afford to be left out???
  13. 13. Now, to confirm a fact you already know……
  14. 14. What’s so special about Social Media? Builds dialogue Relationship driven Metrics driven Measurable And above all…. Its free!!!!
  15. 15. Facts say… Only 18% of traditional televison campaigns generate a positive ROI. Direct Mail response is down 90%. Social Media is still growing by 10% a month!
  16. 16. Social Media for Marketing? Customer ServiceSocial Media Public Relationsis so much Loyalty-Buildingmore than Collaborationmarketing… Networking SEO
  17. 17. Can you still deny you need Social Media??
  18. 18. Social Media Can Help You: • Reach New Clients & Get New Leads • Protect Your Brand & Image • Grow your Network & Sphere of Influence • Generate more Sales • Create Consumer Loyalty to Increase Referrals
  19. 19. How to use Facebook Create your user account Create a business page to generate Fans Create a group: First Time Home Buyers, etc. Advertise on Facebook (easily target your leads) Use status updates to stay in front of your network Be professional-remember that your clients and peers are reading these posts! Don’t fake it-no one will appreciate it. Show your personality—not your Sales Pitch—don’t blatantly advertise to your network—it will just seem like SPAM!
  20. 20. Marketing Ideas for Facebook Use your current database and suggest they become a Fan on your Facebook page. Include each Sold Listing on your page…take a picture of the home buyers or sellers and add that to the page. Then you can tag them—this will be shared on their profiles! Import your external blog-this keeps your Fan page updated with fresh content without you having to constantly update it. Add your virtual tour videos to your page and then post links to your website with the post. Offer a subscription box to capture emails—such as What is Your Home Worth, or First Time Home Buyers Guide, etc. Include customer loyalty perks for sharing your Fan page!
  21. 21. Using TwitterHow to Start with Twitter: Create your user account Create a custom background-stand out from the crowd Follow others-this helps build your network Include your tweets on your blog or website Add a Follow Me button to your social profiles Use status updates to stay in front of your network Search—you can see what is trending and participate in conversations
  22. 22. The Importance of Blogging •Use your blog to show your expertise •Use your blog to promote your listings •Use your blog to promote yourself •Use your blog to improve SEO •Use your blog to generate referrals •Use your blog to connect with other agents Where can you blog: Wordpress, Blogger, ActiveRain, Realtor.com
  23. 23. How to Start with LinkedIn  Create your user account  Update Your Profile  Link to your website, blog and other social networks  Join Groups  Participate by answering questions  Make connections & grow your network  Find a job or post jobs  Primary Purpose-Professional Networking
  24. 24. What does Social Media do? Engages Interacts Promotes Build conversations With whom??? The Customer!!!
  25. 25. So, what next???? Create profiles Compelling Informative Simple Engaging
  26. 26. And…. Grow Network Invite not just prospects but influencers too!! Converse Engage Keep talking…..
  27. 27. Guaranteed ReturnsAwareness Referrals Leads Recommendations Loyalty Trust Deals Connect
  28. 28. Lets get talking……..
  29. 29. Thank you!

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