The Evolution of Real Estate Marketing
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This document discusses how businesses can leverage social media for real estate purposes. It notes that traditional marketing alone will not be sufficient and that social media provides opportunities to develop web presence, grow networks, and better maintain relationships at little to no increased cost. The document then discusses major social media channels like blogs, Facebook, Twitter, LinkedIn, and YouTube and how they can be used for geographic, sphere, niche, and referral marketing. It emphasizes starting with assessing current efforts and then choosing one new channel to try.
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The Evolution of Real Estate Marketing
- 2. The 70’s... Flickr photo via Tambako the Jaguar Disco hits the dance floor.
- 3. . . .and businesses, get really good at jive talkin’!
- 4. The 80’s... Flickr photo via bandita Dance is changed forever by a thing called Hip-Hop.
- 5. …and things get tricky for businesses!
- 6. The 90s... Flickr Photo via jocluis Gen X takes the stage…
- 7. …and it once again it smelled like opportunity for businesses.
- 8. Flickr Photo via nicogenin In 2000, it all started coming together…
- 9. THE CHANNELS
- 10. Your success, now and in the future…
- 11. Why Social Media for Real Estate? Develop your Web presence Grow your network Better maintain relationships w/your sphere Market your listings & your brand more effectively Little or no cost increase to your existing budget Traditional marketing alone will not get the job done!
- 12. Social Media is people. Social Media is NOT sites, tools, and technology.
- 14. Social Capital
- 15. Don’t throw the old with the new!
- 16. THE STRATEGIES Geographic Sphere Niche Referral
- 17. Traditional Marketing Print Advertising Word of Mouth Email Campaign Static Website Geographic Farming Direct Mail WWW.
- 19. A few VERY important questions… 1. Who are you? What are your strengths? 2. Who are your targets? What do they want?
- 20. Who are you?
- 21. Who are your targets?
- 22. Where do I start? Assess: What’s working? What’s Not?
- 23. Where do I start? 2. Choose 1 new channel
- 25. 63% of bloggers are between the ages of 35-64
- 26. 75% - Blog to share their expertise!
- 27. 72% - Blog to attract new clients for their businessSource: Technorati- State of the Blogosphere Report
- 28. Geographic Marketingwith a blog
- 29. Niche Marketingwith a blog
- 30. Sphere Marketingwith a blog
- 31. Referral Marketingwith a blog
- 33. 560 million users +…spending 5 billion minutes per day
- 34. The average user spends 55 minutes a daySource: Facebook Press Office
- 40. Sending 50 million tweets a day
- 41. Conducting 600 million searches everydaySource: Chirp Conference
- 50. Over 70 million users
- 51. 80% of companies use it as a recruiting toolSource: SysComm International
- 54. Every minute, 24 hours of video is uploaded
- 55. More than 2 billion viewers per daySource: YouTube Press Centre
- 59. Where do I start? Assess: What’s working? What’s Not?
- 60. Where do I start? 2. Choose 1 new channel
- 61. What new moves are you going to ROCK your business with?
- 62. Connect with me: Nicole Nicolay “NikNik” Twitter.com/nik_nik Facebook.com/agentevolution Linkedin.com/in/niknik Youtube.com/therealniknik MyTechOpinion.com Nicole@AgentEvolution.com
Editor's Notes
- 77% of Internet users read blogs8.5% of ALL Websites created on WordPress platform