Well good morning everyone! Let’s talk about something that gives you a headache. Not having enough coffee in the morning. No, just kidding…I’m good, I already had my 3 shots of espresso. But seriously, let’s talk about your real estate website. You have one right. Okay good. Well my company Agent Evolution has built over 1100 custom Wordpress websites for real estate over the last 5 years. And one of the top issues faced by real estate professionals we’ve worked with is not getting people to visit your website…its converting them into clients. So were going to do a little website audit today…and I will give you 5 tasks you can implement to improve your website and generate more leads. Sound good?
Is your platform responsive? And for anyone who isn’t familiar…responsive web design means your website automatically reformats itself depending on the device its being viewed on: desktop, laptop, tablet, smartphone. So rather than building a app to provide a better mobile consumer experience…you build one website that works for all devices. Because although mobile accessibility is key…there are so many monitor and screen sizes you can’t possible account for all those options. Also…it’s having a responsive website isn’t just about reformatting to make your site look pretty…it’s about serving up just the right features. So for example, making home search fields front and center on a mobile device.So, is your website platform responsive, or does your designer provide that option?
If not, move to WordPress. Because it’s one platform that truly maximizes flexibility when it comes to serving up a fabulous value centric user experience. Time, USA Today, and Mashable all chose to utilize responsive WordPress designs in 2012…and now I’m happy to tell you that my company designed the first real estate specific WordPress themes that are responsive.Turn Key and Curb Appeal.
2. Is your branding obvious? As a potential client…if I visited your website, would I recognize your particular expertise? Would I believe you if the tagline on your website stated your were the Seal Beach Home Specialist? And more importantly…is your branding consistent? Do you utilize across on and offline marketing materials? A couple of nice examples for you: NatsellsSealBeach: custom logo and colors that speaks to his local marketSanDiegoRealEstateDad: He may not have a hired a professional graphic artist, but his branding, logo and content say, I’m a dad, I’m a real estate agent and I live in San DiegoBayZest, takes a different approach, this SF Bay Area agent loves finding all the local hotspots: restaurants, events, wineries, etc…so he focuses on a community approach
So if your branding isnt obvious? Refresh your logo and colors, Or use your company logo but be consistent about it. If you don’t have much of budget to hire a graphic artist…check out logoglo.com….its an affordable option used by SanDiegoRealEstateDAD and Bayzest.
3. Is your content unique? You may have dialed in your branding and have a gorgeously designed website…but if your content is weak, your conversion numbers will be as well. You may not have time to blog every week but that doesn’t let you off the hook when it comes to your About page or showcasing your niche expertise. I don’t want to hire a robot or a run of the mill real estate professional…I want someone I trust. And I can’t trust you if you don’t help me get to know you. So write your story. Have a landing page discussing your particular expertise, or neighborhood pages YOU creating the content for. EX: this is Jessica Richardson…she is an agent in Virginia with a focus on working with military families. She does make time to blog once a week, but also has a short bio in her footer that’s easily accessible from the home page. She’s also written a wonderful full bio on her About page as well as talks specifically about her experience with testimonials on military families she has worked with. And lastly, she also has neighbhorhood summary pages she took the time to create.
So…is your content unique?If not, start by at least sharing YOUR story.
4. Is your IDX home search worth using? Consumers go to the big portals to search, that’s true. But then they want a local expert. So what makes your site a destination over major real estate search engines? YOUR local experience.Defineyour local market experience, Lets take a look at one site that does this very well: TonyGilbert with Windermere-Home page quick search via the toolbar-call to action to get homes delivered via emailwith a landing page designed for this: call, email sign-up, short URL-Neighborhood search pages with saved searches, via text, listing widget area and map search
So if your IDX home search is not worth using. Don’t pay for it. And if you want to provide that feature, then select a better tool but understand how to use it well.
5. Do you have a clear call to action? How are you going to get people to invest in YOU and choose you to be their REALTOR? Make it easy on them.In this example, NAT has 3 clear calls to action that lead to contact form sign up in exchange for a value add resource. He also makes it easy for people to contact him or schedule an appt, as well as search for homes. I will say…you don’t need to have 5 calls to action to generate business. One clear call to action can be highly effective.
So if you don’t have one, create one…but match that call to action with your greatest strength. For example, Nat was born and raised in Seal Beach so he wrote a short ebook highlighting 10 things you should do visiting Seal Beach. When people sign up to download that ebook they also opt into to his Seal Beach newsletter that is actually an autrorepnder email campaign that drips additional hidden gems of Seal Beach.
Take Your Website from Static to Standout
Take Your Website from Static to Standout Presented by Nicole Nicolay “@nik_nik” Founder, Chief Creative Officer Agent Evolution – WordPress Web Design, Themes & Education
TASK : If not, create one. Matchyour call to action to your greateststrength.
Website Audit Review1. If your website isn’t responsive and you want it to be, consider WordPress.2. If your branding isn’t obvious or consistent, make it.3. If your content isn’t unique, write it.4. If your IDX sucks, improve it or get a new one.5. If you don’t have a call to action, create one to match your greatest strength.
Take your website from static to STANDOUT with…“WordPress for Real Estate”Download for free: AgentEvolution.com/ebookLet’s Connect:Nicole NicolayTwitter.com/nik_nikFacebook.com/niknikFacebook.com/AgentEvolutionLinkedin.com/in/niknikYouTube.com/therealniknik