WordPress for Real Estate 102

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Follow @nk_nik's 8 steps toward developing your own content marketing plan.

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WordPress for Real Estate 102

  1. 1. #agentevo<br />WordPress for Real Estate: 102<br />Developing YOUR Content Strategy<br />Nicole Nicolay“@nik_nik”<br />Co-Founder, Chief Creative Officer <br />AgentEvolution.com<br />fb.com/AgentEvolution<br />
  2. 2. Agenda<br />Why WordPress?<br />Content Plan “8 Key Steps”<br />WordPress Resources<br />BONUS: Q&A with @ChadAJohnson<br />
  3. 3. Why WordPress for Real Estate?<br />Affordable<br />Flexible<br />SEO<br />Functionality<br />OWN it!<br />
  4. 4. Why WordPress?<br />
  5. 5. Content Plan<br />Strategize<br />Brainstorm <br />Bookmark <br />Schedule <br />Post<br />Distribute <br />Engage <br />8. Adjust<br />
  6. 6. Strategy 1: Geographic MarketingSiliconValley365.com<br />
  7. 7. Strategy 2: Sphere MarketingLocoMarketStats.com<br />
  8. 8. Strategy 3: Niche MarketingSanDiegoRealEstateDad.com<br />
  9. 9. Strategy 4: Recruitingp1fran.com<br />
  10. 10. 1. Strategize<br />Who are you? What are your strengths?<br />Who are your targets? What do they need from you?<br />
  11. 11. 2. Brainstorm<br /><ul><li>Market Trends
  12. 12. Neighborhood Spotlight
  13. 13. Local Business Interviews
  14. 14. School District Changes
  15. 15. Community Events
  16. 16. Winery Spotlight</li></li></ul><li>Local Flavor<br />Brainstorm<br />Arts <br />Business <br />Charity <br />Education <br />Entertainment <br />History <br />Parks & Rec<br />People <br />Photo Walks<br />Stay-cation Tips<br />
  17. 17. Real Estate Insider<br />Brainstorm<br />Client Q & A <br />Trends & Data<br />Regular Market Updates<br />New Laws Affecting RE<br />Investment Insight<br />Rate & Loan Info<br />Niche Expertise<br />Neighborhood Spotlight<br />New Developments <br />Buyer/Seller Tools<br />
  18. 18. Homeowner How-To<br />Brainstorm<br />Seasonal Tips<br />Consumer Alerts<br />Prepping to Sell<br />Handy Helpers<br />Interior Design<br />
  19. 19. Personality & Passion<br />Brainstorm<br />Restaurants & Wineries<br />Hobbies (golf, gardening)<br />Recipes<br />Vacation fun!<br />Pet Adventures<br />Experiences<br />
  20. 20. Splice & Dice<br />Brainstorm<br />Series of Posts<br />Video Posts “vlogs”<br />Podcasting<br />Friday Fun Wrap Up!<br />
  21. 21. 3. Bookmark - Alltop<br />
  22. 22. 3. Bookmark - Regator<br />
  23. 23. 3. Bookmark – Google+ Sparks<br />
  24. 24. 3. Bookmark – Google Alerts<br />
  25. 25. 4. Schedule<br />
  26. 26. 4. Schedule – WP Editorial Calendar<br />
  27. 27. (2) Post Your Content<br />5. Post<br />
  28. 28. 6. Distribute<br />
  29. 29. 7. Engage<br />
  30. 30. 7. Engage<br />
  31. 31. 8. Adjust- Google Analytics<br />
  32. 32. 8. Adjust – URL Shorteners<br />http://www.mytechopinion.com/forget-what-the-experts-say-you-can-shortcut-your-way-to-success-with-social-media.html<br />http://goo.gl/lKgeK<br />
  33. 33. 8. Adjust - Hootsuite<br />
  34. 34. Resource: MyTechOpinion.com<br />
  35. 35. Resource: AgentEvolution.com<br />
  36. 36. Let’s get connected!<br />Nicole Nicolay “@Nik_Nik”<br />Co-Founder / Chief Creative Officer – AgentEvolution.com<br />Blogger & Editor – MyTechOpinion.com<br />nicole@agentevolution.com<br />Chad Johnson “@ChadAJohnson”<br />President / Chief Operation Officer – AgentEvolution.com<br />Blogger – MyTechOpinion.com<br />chad@agentevolution.com<br />

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