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Vision Crafting

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  • 1. Vision Crafting
    Askhat Urazbaev
    Nikita Filippov
    ScrumTrek
  • 2. Hey Guys what about my requests for this project?You forgot me on the kick-off
    I have tons of new great ideas how to improve the product!!!
    Agile is about delivering value
    Business Goals are Well Understood
    Lets build some lines of good quality code!
    Vision has changed
  • 3. Vision Crafting
    A new way to collaborate before youstart writing code
    The point is to terminate most of risks as soon as possible
    Improve the way you create Vision continuously
  • 4. Business Model Crafting
    Alex Osterwalder
    http://businessmodelgeneration.com
  • 5. Business Model Canvas
    Предложение
    Инфраструктура
    Покупатели
    Как будут выстроены отношения компании с покупателями
    Отношения с покупателями
    Какие потребуются договоренности и контракты с другими компаниями
    Партнерская сеть
    Что потребуется, для того, чтобы запустить бизнес модель
    Ключевые возможности
    Описание покупателей для которых предназначен продукт
    Целевая аудитория
    Полное описание комплекса «продукт-услуга»
    Позициониро-вание
    Через какие каналы будет происходить контакт с покупателями
    Каналы продаж
    Как будут сорганизованы действия и ресурсы
    План работ и ресурсов
    Финансы
    Сколько потребуется денег
    Что конкретно будет приносить выручку
    Структура затрат
    Генерация выручки
  • 6. Business Model Canvas
    Proposal
    Infrastructure
    Customers
    What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
    Customer Relationships
    Who are our Key Partners?
    Who are our key suppliers?
    Key Partners
    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?
    How are our Channels integrated?
    What Key Activities do our Value Propositions require?
    Our Distribution Channels?
    Revenue streams?
    Key Activities
    Sales Channels
    What value do we deliver to the customer?
    Which one of our customer’s problems are we helping to solve?
    Value Propositions
    What Key Resources do our Value Propositions require?
    Key Resources
    For whom are we creating value? Who are our most important customers?
    Customer Segments
    Finance
    For what value are our customers really willing to pay?
    For what do they currently pay?
    How are they currently paying? How would they prefer to pay?
    What are the most important costs inherent in our business model?
    Which Key Resources are most expensive?
    Which Key Activities are most expensive?
    Cost Structure
    Revenue Streams
  • 7. In house development
  • 8. Vision Checklist
    • Understandableenough so that people know what you mean
    • 9. Simpleso that it fits on a small card or sticky note
    • 10. Measurable so that success can be determined
    • 11. Memorableso that people can easily communicate it to others
    • 12. Realisticso that people have a chance of actually achieving it
    • 13. Ambitious and stimulating enough so that it isn’t (too) easy to achieve
    • 14. Actionable and assignable so that it can be turned into specific actions
    • 15. Agreed-upon and committable so that people actually feel responsibility for it
    • 16. Time-boundso that people know when to do it
    • 17. Realso that people can see the effects of achieving it
    • 18. Excitable and igniting so that it motivates people to do their best
    • 19. Inspiring and visionary so that it helps people to see a bigger picture
    • 20. Value-based and fundamental so that it builds on top of company values, team values, or personal values
    • 21. Revisitableand assessable so that you can reassess its applicability later
    © JurgenAppelo
  • 22. Checklist examples
    Logistics
    Iteration Planning
    Retrospectives
    Release planning
    Steeringcommittee
    Technical committee
    Supervisor/Sponsor
    Reporting artifacts
    Project management tools
    Responsibilities
    Estimation 
    Acceptanceprocedure
    Definition of Done
    User Story is Ready
    User Story is Done
    Documentation is Done
    Quality: code coverage, test coverage etc
  • 23. Lean StartUp Canvas
  • 24. Vision Canvas Hypothesis
    Continuous risk validation to correct vision
    Interview with Stake Holders or Potential Customers
    Interview
    Interview
    Is this problem worth solving?
    PIVOT
    Is there solution that will fix this problem
    How we should change Vision to be up to date?
  • 25. Procedure
    Prepare canvas and checklists
    Describe rules
    Let them do all the job themselves
    Make sure they have all the help they need
    Rules
    Fill in the table
    Use sticky notes
    Use checklists
    Use special sticky note to place a hypothesis/open questions
    Ask questions if you need help
  • 26. Silent waiter facilitation
    Prepare paper/desk/markers etc
    Explain the rules
    Group works on its own
    Facilitator just helps and answers questions
  • 27. Make Vision for your Start Up
    Mobile Taxi App
    Personal Finance System
    Your choice!
  • 28. info@scrumtrek.ru
    @zibsun
    @Nfilippov
    http://scrumtrek.ru
    Download In-house Vision Canvas
    Q & A?