2. Who is Disney
Founded in 1923, in America
Media networks, ABC and ESPN
1930s Mickey Mouse & Donald DUCk
3. Who is Pixar
Established in 1986 by Steve Jobs
AN ACADEMY AWARD- winning computer
animation studio with technical, creative,
production capability
Was founded as the graphic group
5. Disney bought Pixar
PIXAR Animation studios and WALt Disney Company
entered into a merger agreement on January 24 ,
2006(7,4 billion)
In terms of the revenue,stockholders got the higher
share price from merging between two parties
Shares of Pixar gained nearly 3% from after-hours
trading and Disney`s stock gained about 1,8% in regular
trading
6. The opportunities of this merger
FOR DISNEY For PiXAR
Acquire core strengths of Pixar Gain the benefit of being able to
produce
Increase its revenue the other lines of products
Decrease in competition Increase productivity and more sales
Access to technology
7. The mystery of Success of DisneyPixar
TOlERANCE
TRUST
SHARE CORE STRENGTHS TO THE ALLIENCE
8. Problems and issues of this
merger
Culture in both companies are totally different ,Disney
is based in a hierarchical structure with distant upper
management whereas Pixar`s executives are the ones
making creative decisions,Basically,Disney`s employees
are treated like soldiers,whereas in Pixar they are
treated as artists
9. The 3 basic principles for Pixar
Everyone must have to the freedom to communicate with anyone
It must be safe for everyone to offer ideas
Stay close to innovations happening in the academic community