Entertainment Business Model Pixar project

1. EB Models Assignment III
Pixar
Keith Baumann
12/1/2019
Carol Wonsavage Entertainment Business Models

2. Why I chose this company
The reason I chose Pixar was because some of my favorite movies growing up were produced
by Pixar. Not only are they one of my favorite production companies, but more importantly
their one of the most successful production companies of all time and they continue to produce
memorable movies to this day.
Background Information
Pixar is a motion picture studio that originally started as a computer division in 1979 by George
Lucas and was later bought by Steve Jobs in 1986, in which they established the name Pixar.
That same year Pixar and Disney began on a long-term project Computer Animation Production
System (CAPS). That same year 2 animated short films were released “Luxo Jr”, and “Red’s
Dream” In 1991 Disney and Pixar announced and agreed they’d distribute at least one fully
computer-generated animated movie. Pixar begins working on the project that would later be
named “Toy Story which was then released in 1995 and would become the highest grossing film
of the year making 192 million domestically and 362 million worldwide. Based on this success
Walt Disney Studios and Pixar agreed to jointly produce 5 movies over the next 10 years.
Customer Segmentation
Female 18-24- According to the analytics of people who search the most for any Pixar movie,
the research shows the gender and age that searches the most are females between the ages
of 18-24. Along with this data research also showed that these females made less than 50k per

3. year with the most common race being Hispanic. Although Pixar’s content is made for all ages
these are the numbers based on the analytics.
Value Proposition
Films- The films and movies Pixar create is the root of the value of Pixar. These films produce
memorable characters that last for decades and are remembered generation after generation.
Characters- The characters in the movies become idols and inspirations to the viewers. Often
times these characters are made into an action figure, poster, tshirts and etc. These characters
alone create longer term revenue for the company.
Theme Parks-From the movie, to the action figure until finally featured in a theme park. Pixar
Pier is another value proposition for the company. Pixar Pier is located at Disneyland in
California in which is another asset for Pixar.
Channels of Distributions
Theaters- a majority of the films produced by Pixar are released to the big screen first. This is
the first point of contact viewers get to see the new movie released.
Cable and Streaming Platforms- Disney Plus a new streaming platform where you can see most
of Pixar’s movie releases starting from Toy Story. You can also view Pixar’s movies on cable on
Disney owned channels.

4. Customer Relationships
Social Media/ Website- One of the strongest ways Pixar communicates with their fans and
followers is social media and their website. Pixar utilizes 5 social media platforms that keeps
them in contact with their fans. Facebook, Instagram, Twitter, YouTube and LinkedIn. Pixar’s
most active social media platform is Facebook. On this account they currently have 14 million
followers. This account is mainly for promotions and to keep the audiences engaged. Those 14
million followers don’t include the millions of followers on the products they release such as
Toy Story with 30 million followers and cars with 19 million.
Theme Parks- Located at Disneyland is Pixar Pier where all Pixar fans can enjoy their favorite
movie themed parks with all of their family and friends. Enjoy Pixar themed food and beverages
or ride the Incredicoaster, a high- speed roller coaster named after the Incredibles.
Merchandise- Pixar has many ways you can purchase merchandise from your favorite movies.
Not only can you find your favorite toy story shirt on the Pixar website, but you can also
purchase merchandise via various Disney stories throughout the the globe.

5. Product:
Value Proposition
Customer
Relationships
Customer
Segments
Social Media- Facebook,
instagram, youtube, twitter,
LinkedIn
Films- Toy Story,
Incredibles, Monsters Inc,
Finding Nemo Etc.
Females 18-24
Characters- Buzz
Lightyear, Woody, Mr
Incredible, Flash, Nemo,
Dory etc.
Theme Parks- Pixar Pier Hispanic
No college Degree
Theme Parks- Pixar Pier
located at Disneyland in
California.
Merchandise- T shirts, hats,
cups, dvds,
Under 50k per year.
Channels
(Distrbution)
Theaters
Cable and Streaming
Platforms
Disney Stores

6. References-
MELNIC, E. L. (2016). How to strengthen customer loyalty, using
customer segmentation? Bulletin of the Transilvania University of
Brasov. Series V: Economic Sciences, 9(2), 51–60. Retrieved
from
http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?direct
=true&db=bth&AN=120837998&site=ehost-live
Guo, S., & Heese, H. S. (2017). Product variety and distribution
channel structure. International Journal of Production
Research, 55(12), 3392–3410. https://doi-
org.oclc.fullsail.edu/10.1080/00207543.2016.1240380
Value Proposition Canvas - Pixar. (2019). Retrieved 3 December
2019, from https://prezi.com/bibwlv7tfx5z/value-proposition-
canvas-pixar/
(2019). Retrieved 3 December 2019, from
https://www.quantcast.com/blog/whos-looking-for-dory/
Pratap, A. (2019). Pixar Social Media Marketing. Retrieved 3
December 2019, from https://notesmatic.com/2019/01/pixar-
social-media-marketing/

7. Pixar Animation Studios | Summary, History, Movies, & Facts.
(2019). Retrieved 3 December 2019, from
https://www.britannica.com/topic/Pixar-Animation-Studios