It is never easy to reach the top of the index in the search engine. Once you have done all the hard work, used all your SEO technical expertise for improving the ranking of the site, you just want everything to go on smoothly.

1. How To Fix Your Website Issues With On page SEO Analysis?

2. Introduction
It is never easy to reach the top of the index in the search engine. Once you have done all the
hard work, used all your SEO technical expertise for improving the ranking of the site, you just
want everything to go on smoothly.
Good traffic, a high conversion rate that ultimately leads to increased business growth is the
main aim. But when you suddenly find the traffic to your site taking a dip, it is time to worry. So
how come despite all the best efforts and techniques you are still facing website issues?
There can be many reasons and one of the most important is problems regarding your on-page
search engine optimization. Small SEO business services always try to first analyze the SEO
issues and try to fix them.
This one small action is sometimes enough to get back your traffic to normal and can even
increase it further.

3. 1. Referral Spam
• Just as discussed above you can lose a lot if you do not solve the website issues in time and may end
up losing years of hard work. And one such issue that can really damage your website’s visibility
online is referral spam or what you can call spammy referral traffic.
• It is true that almost all the sites with better search results suffer from referral spam. But if you
neglect it for long, after a while it may grow into a big issue and can lead to fall of your traffic and
increase in the bounce rate.
• And the only way is to fix the issue. How? First, check your Google Analytics account. It will provide
you with plenty of information regarding referral spam. Search for sites that do not have anything to
do with your website but still keep on sending you a good amount of traffic.
• Despite smart techniques by Google, Bing, and Yahoo, there are certain spam sites that do manage
to introduce referral spam on your website and you can see such referral spam in the report of
Google Analytics.
• The best way to find which site is a referral spam is by identifying a site that sends traffic to your
website without linking you.

4. Why Does This Happen?
 It happens because a bug in the Google Analytics has a tendency to accept ghost referral spammers that send fake
traffic to the website. This traffic data is shown in the analytics reports.
How To Fix Referral Spam?
 You can block these sites spamming your website from showing up in your regular analytics data. But you cannot
clear the historic data.
 Moreover, you cannot sit quietly after blocking those referral sites that are spamming your website. The process is
ongoing as new ghost referrals will keep on showing and you will have to keep on blocking them.
 There are two ways to block the spammy referrals:
I. Block With Bots.
II. Blocking One-By-One

5. I. Block With Bots
• The Google Analytics come with a webmaster tool that helps you to block hits coming from such traffic bots. For that:
 Log in to your Google Analytics account.
 Go to Admin tab and click.
 Select the site (in case of multiple properties/sites on Google Analytics account select the one which you are fixing).
 Go to ‘View Setting’ and click.
 Click on the option ‘exclude hits’ from spiders and known bots.
 Save.
II. Blocking One-By-One
• It is a bit slow process as you will have to pick up one referral spam at one time and then accordingly block it. For this:
 Go To Referrals in Google Analytics under Acquisition tab.
 Copy the link.
 Then Click on the Admin tab.
 Go to the ‘Property’ option in the second column and choose the 3rd option-Tracking Info.
 In this option, click on Referral Exclusion List.

6. 2. Plagiarism
• It is a most common conception that search engines; especially Google penalize sites with duplicate content. Of
course, plagiarism is not at all accepted; it is not that Google always punishes a site for carrying a duplicate content.
• Search engines are aware that duplicate content keeps on happening across the net all the time. They especially
penalize only those sites that manipulate the content to improve their search rankings.
• However, even then, you should never let go of the issue related to duplicate content just like that as it will surely
affect the crawling of the search engines.
• It is because whenever the search engine crawlers are directed to various URLs on your website and come across
identical content; it drops you from the precious cycles of crawling.

7. 3. Outdated Sitemaps
• Search engines are fond of sitemaps as they help them understand the exact structure of the website and
identifying the links to crawl. However, when the site matures, it undergoes a lot of changes.
• These changes can be big or small including URL restructuring or even complete restructuring or at times
removal of some sections permanently.
• But if you do not update your sitemap with any of the changes you have made, your major site details will not
reflect these updates. In that case, search engines may find some broken links or may crawl to irrelevant areas
of your website.
• To steer clear of such a problem, the best SEO service company always updates the sitemap and then resubmits
it through Google Search Console.
• Using dynamic sitemap generator is another way of keeping your sitemap updated as you keep on making
changes to your website.

8. 4. Using UTM Parameters Wrongly
• Many site owners have a tendency to use UTM parameters such as name, medium and campaign source for measuring
ROI. However, they are unaware of the fact that it is the wrong way of using of these parameters as UTM parameters
should not be used for finding internal links.
• So many site owners use these parameters for tracking the on-page marketing performance for items such as sidebars,
promo bars as well as banners linked to different parts of the websites.
• So how does it matter if you use UTM parameters for tracking internal links? It leads to overwriting of the real details.
If you continue using UTM parameters wrongly in this way, it will eventually end up in ruining your raw data.
• So how do you track internal links or clicks to your website? For that, instead of using UTM parameters, you can use
the events triggered off by particular user actions.

9. 5. Loading Time/Speed of Page
• Another major issue for any website that needs immediate fixing is loading time of the webpage or its speed. From
2010, Google’s official format includes loading time of a page as an important factor for ranking.
• If your web designs or pages load very slowly, you can be penalized by the search engines. According to Google’s
official blog, speed improves user experience and also reduces the operations cost of your website.
• So, if there are any issues with your site, then checking the loading time of your page and improving the speed is one
way of fixing it. So how do you go about it?
• You can identify the speed of your website by using few tools. Once you have found out the current status of your site
regarding its speed, you can implement steps to improve it.
I. Google Page Speed
II. Pingdom
III. Yslow
IV. WebPageTest

10. How To Improve Loading Speed?
• There are several ways you can improve the page loading speed of your website. Here are a few of the options you
must try that are extremely helpful.
I. Image Optimization
II. Removal Of Unused Plugin
III. Create Fewer Redirects

11. Conclusion
You may have only one or two or even dozens of SEO issues, you can all fix them one-by-one by identifying them first and
then fixing them by using different measures given here.
It is quite possible that you may not do it correctly the first time. But when you keep on trying consistently you will be able to
see the difference in the performance of your site.
Either way, you do not have much choice when it comes to identifying website issues and fixing them with on-page
optimization. If you neglect problems such as referral spam or low loading speed for long, it will eventually lead to bigger
problems.
You can always take help of SEO experts for ensuring that the issues are fixed perfectly and completely and there is nothing
that is coming in the way of the success of your website and business growth.

12. THANK YOU