1. Passive Technology
and Targeted
Advertisements
Megha Grover
Nakul Jain

2. What is Passive
Technology?
- Low User Involvement
- Users Cannot Tangibly Identify
Passive Technology
- No Direct Interaction With
Users
- Users Are Not Immediately
Aware Of It

3. Foursquare
- Check-in App
- Share Pictures, Reviews and Comments
- New Passive Technology
- Location-Based Information
- Utilize signals from GPS, Wi-Fi and
Cell Towers
- No Check-In Required

4. iBeacon

5. What can it offer?
- Targeted Marketing
- Location Based Services
- Data Collection
- Internet of Things

7. http://www.youtube.com/watch?v=al8fHFF_aVg

8. 
Eliminates Wasted Advertising

Reach out at the right time and right place to the right
customers

Helps understand Customers Better

9. 
Restaurants

Retailers

Integration with other channels of advertising

Customer Tracking

10. 
Privacy Concerns

Too much intervention

Tracks without complete information (Children)

11. Thank You !