This document summarizes a presentation and report on customer satisfaction with Walton Mobile phones. It introduces the topic and group members, describes the background, objectives, methodology including surveys and data collection, findings from the surveys showing customer opinions on various aspects of Walton Mobile phones, major findings on customer service and promotional activities, recommendations such as improving product quality and promotional activities, and a conclusion about Walton's history and achievements.

1. Welcome to Our Presentation

2. Our Topic
Customer Satisfaction
on
Walton Mobile

3. Group Members Are
Nabil Nassif Chowdhury
ID:11122101271
Intake:27th
Tusfia Pia
ID:11122101271
Intake:27th

4. Background of the study
This report was assigned by Assistant
Professor & Chairman Mr. Maniruzzaman, Department of
Marketing, of BBA 27th intake, School of Business,
Bangladesh University Of Business & Technology (BUBT).
Objectives:
•Learning a didactic approach to Business Communication.
•Incorporating theoretical education with practical experience.
•Analyzed customer satisfaction on product.
•How do we satisfy customer.

5. Methodology:
The methodologies used in the research process for this report, were:
Data Collection
Primary data is the information that we collect first-hand:
•First, we conducted some field research. We went to some
Walton Mobile user about their satisfaction.
•We searched about Walton on the Internet and found some
important information regarding their company background,
product lines and promotional programs.

6. Surveys
For surveys, we made a questionnaire for the buyers. The
questionnaire for the buyers included questions about their
economic background, their preferences and their buying
budget and frequency.
To circulate the questionnaires, we followed two approaches:
•We handed the questionnaires personally to people.
We went to the people and collected their answers.
•For the prospective customers, we used an online
survey. We circulated the questionnaire in different Face
book groups and collected the answers.

7. Record analysis
After collecting the data, we recorded them. Then we analyzed
them by doing the following:
•We collected the survey answers and made charts
and graphs using that data for supporting the report.

8. Limitations
Though we tried our best to make a hundred percent perfect
report, a few limitations held us back. The main limitations that
we faced, were –
 As many of the common products were barred, we
had to choose one from a limited number of options.
 When we went to collect information from the
Walton outlets, they were not fully able to cooperate
with us, as our required information was confidential.

9. The brand WALTON is owned and operated by R.B. GROUP
head quartered in Dhaka, Bangladesh. Its principal activities
are designing, manufacturing, exporting, retailing of
consumer electronics, home appliances, mobile phones and
automobiles. The manufacturing and product design
operations are carried out at Walton Hi-Tech Industries
Limited (WHIL).

10. Findings & Analysis

11. 0
10
20
30
40
50
60
Agree
Strongly
Agree
Nutral
Disagree
Strongly
Disagree
56
20
16
4
4
Walton Mobile phone are very stylish?

12. 0
10
20
30
40
50
Agree
stongly
Agree
Nutral
Disgree
stongly
Disagree
48
36
12
4
0
Walton Mobile phones offer large variety of models to
choose?

13. 0
10
20
30
40
50
Agree
strongly
Agree
Nutral
Disagree
36 48
4
4
Walton Mobile phones are priced very reasonably?

14. 0
5
10
15
20
25
30
35
40
Agree
Strongly
Agree
Nutral
Disagree
Strongly
Disgree
36 36
12 16
0
Walton Mobile phones have added feature you like?

15. 0
10
20
30
40
50
Agree
Strongly
Agree
Nutral
Disagree
Strongly
Disagree
48
16 28
4
0
Walton Mobile phones are in the forefront to apply
advance technology?

16. 0
10
20
30
40
Agree
Strongly
Agree
Nutral
Disagree
Strongly
Disagree
36
8
24 32
0
Walton Mobile phones are very durable?

17. 0
10
20
30
40
Agree
Strongly
Agree
Nutral
Disagree
Strongly
Disagree
24
4
36
20
16
Walton Mobile phones have excellent customer
service?

18. 0
10
20
30
40
Agree
Strongly
Agree
Nutral
Disagree
Strongly
Disagree
32
16
32
20
0
Walton Mobile phones have a lot of sales promotional
activities?

19. 0
10
20
30
40
50
60
Agree
Strongly
Agree
Nutral
Disagree
Strongly
Disagree
20
8
52
16
4
If I need to buy a new mobile phone, it is very likely
that I will buy Walton Mobile phones?

20. 0
10
20
30
40
50
Agree
Strongly
Agree
Nutral
Disagree
Strongly
Disagree
48
12
36
0
8
Overall, I think like Walton Mobile phones very
much?

21. Major Findings

22. 0
10
20
30
40
24
4
36
20
16
Walton Mobile phones have
excellent customer service?
Customer service:
From my survey
interview I came to
know that the
customer are not
enough satisfied
with the service
they get.

23. 0
5
10
15
20
25
30
35
32
16
32
20
0
Walton Mobile phones have
a lot of sales promotional
activities?
Promotional activities:
Walton should not take
effective and efficient
promotional activities.

24. Recommendation

25. It is my opinion that Walton should
take some effective and efficient promotional
activities. Advertising is very important to run a
product for it brings the message of the products to
the customers.

26. From my survey I came to
know that the of some products quality of
Walton Mobile is very low. So, Walton must
develop their product.

27. Walton Mobile should extend
and increase good relationship with customer by
using effective promotional activities.

28. Conclusion

29. The company has been running its business with
good reputation since 1977. Walton HIL is the first
company to introduce advanced research and
manufacturing mobile in Bangladesh. For
Bangladesh, Walton has become a company to be
proud of in the export arena.