A survey was conducted of over 1,200 business people in the UK to determine which promotional products they keep on their desks. The most common items were pens (89%), mugs (65%), notebooks (51%), calendars (54%), and mousepads (49%). When asked which single item they would keep if they could only choose one, 18% chose pens. The majority of respondents said they would be more than likely or definitely integrate promotional products into their next marketing campaign.

1. www.sourcing.co.uk
Campaign: Promotional Products Week 2014
Campaign Ref: PPWEEK.2014
16th September 2014
If you would like further information please contact info@sourcing.co.uk or +44 (0) 20 8288 8277, quoting campaign reference PPWEEK.
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2. WHAT’S ON YOUR DESK ?
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3. Business people across the UK participated in the survey, commissioned by the from June to August 2014. The aim of the survey was to find out which promotional products people kept on their desk
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4. Total Responses
1244
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5. Question 5 | Are you?
0%
10%
20%
30%
40%
50%
60%
Male
Female
56%
44%
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6. Question 6 | In which UK region do you work?
Outside UK
Northern Ireland
Scotland
Wales
South West
London & South East
Midlands
North West
North East & Yorkshire
0%
10%
20%
30%
40%
50%
60%
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7. Question 7 | Which best describes your job title?
Executive
Manager
Director
CEO/Chairman/MD
17%
24%
39%
20%
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8. Question 8 | Which industry do you work in?
Telecoms
Public Sector
Professional Services
National/Local Government
Media/Media Services
Marketing Services - Advertising/PR/Design/DM
IT
Healthcare
FMCG
Entertainment/Leisure
Emergency/Armed Services
Education
Consumer Durables
Consultancy
Charity/Voluntary Organisations
Business/Industrial Manufacturing Services
Brand Owner
Banking/Financial Services
Automotive
Association/Professional Body
Agency
Academic Institution
0%
5%
10%
15%
20%
25%
30%
35%
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9. Question 9 | What is your total marketing spend?
Under £50,000
£50,00 - £100,000
£100,001 - £250,000
£250,001 - £1 Million
£1,000,001 - £5 Million
£5,000,001 - £10 Million
Over £10 Million
10%
9%
60%
14%
5%
1%
1%
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10. Question 10 | What promotional merchandise do you have on your desk right now?
54%
8%
39%
89%
6%
16%
51%
65%
49%
14%
26%
35%
14%
54%
38%
Post it Notes
Photo Frame
Pencils
Pen
Paperweight
Paper Clips
Notebook
Mug
Mousemat
Executive Puzzle/Toy
Diary
Desk Pad
Clock
Calendar
Calculator
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
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11. Question 11 | If you could only keep one of the items of promotional merchandise on your desk which one would it be?
6%
1%
1%
18%
1%
0%
13%
13%
8%
3%
7%
5%
3%
14%
9%
Post it Notes
Photo Frame
Pencils
Pen
Paperweight
Paper Clips
Notebook
Mug
Mousemat
Executive Puzzle/Toy
Diary
Desk Pad
Clock
Calendar
Calculator
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
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12. Question 13 | Can you name a brand or company/organisation featured on promotional products on your desk?
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13. Question 14 | In general, how clear is the call to action on promotional products that you receive?
No call to action
Unclear
Clear
Very clear
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
19%
15%
50%
16%
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14. Question 15 | What is your reaction when you receive a promotional product(s)?
Throw away
Pass onto a family
member
Pass onto colleagues
Keep it yourself
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
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15. Question 16 | Have you purchased anything from any of the companies that you have supplied you with promotional products?
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16. Question 17 | How likely are you to integrate promotional products in your next campaign?
Definitely
More than likely
Undecided
Definitely not
0%
5%
10%
15%
20%
25%
30%
35%
40%
26%
37%
34%
4%
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17. Question 18 | Do you think that branded promotional products increase a company’s brand awareness?
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18. Question 20 | How likely are you to ensure your promotional products comply with legislation(s)?
Definitely
More than
likely
Undecided
Definitely
not
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Question 21 | If so, how important is this to you?
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19. Question 22 | Would you be more or less likely to buy promotional products from a company that has a ‘measurable industry standard’ in regards to legislations and policies?
Definitely
More than
likely
Undecided
Definitely
not
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Question 21 | If you had the choice between 2 promotional product companies offering the same product, one is more expensive but their products comply with important legislation and one is cheaper but does not comply with important legislation, which would you choose?
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20. CONFECTIONERY IDEAS
THE
PROMOTIONAL PRODUCTS
ROCK
SOURCING
TEAM
Call our Sales Team now for more information!
Tel: +44 (0)20 8288 8277
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