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Content Marketing - A CMO's View (w/o speakers notes due to PDF upload)

by Chief Marketing Officer at PEMCO Insurance on Jan 28, 2012

  • 3,247 views

The voice of the customer plays an increasingly important role in the development and use of timely and relevant content – “Content Excellence." ...

The voice of the customer plays an increasingly important role in the development and use of timely and relevant content – “Content Excellence."

Developing the right content strategy to drive the desired outcome requires, once again, that we exercise new muscles and build new behaviors.

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  • NW_Mktg_Guy Rod Brooks, Chief Marketing Officer at PEMCO Insurance I apologize that the speaker notes didn't transfer despite several attempts.

    Note that on slide six there is a link to my story of the quarter in the lower right hand corner. That one worked!
    2 years ago
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Content Marketing - A CMO's View (w/o speakers notes due to PDF upload) Content Marketing - A CMO's View (w/o speakers notes due to PDF upload) Presentation Transcript