Newcastle Chamber of Commerce

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Newcastle Chamber of Commerce

  1. 1. Newcastle Chamber • Integrity • Responsibility • Courage
  2. 2. Newcastle Chamber • Integrity • Responsibility • Courage
  3. 3. PEMCO Mutual Insurance Company • Customer centric • Relationship led • Values based • Hyper-local • Challenger brand • Integrity • Responsibility • Courage
  4. 4. Newcastle Chamber • Integrity • Responsibility • Courage
  5. 5. Newcastle Chamber • Integrity • Responsibility • Courage
  6. 6. “I will spend more timeworking ON my business than IN my business”
  7. 7. Newcastle Chamber • Integrity • Responsibility • Courage
  8. 8. “I will spend more timeasking questions than Ispend giving answers”
  9. 9. decisions every business and marketer can• Integrity (and should) make!• Responsibility• Courage
  10. 10. 1. Decide to listen2. Decide to be affected3. Decide to respond • Integrity • Responsibility4. Decide to be engaged • Courage
  11. 11. Newcastle Chamber • Integrity • Responsibility • Courage
  12. 12. “I will focus more onknowing my customers and less on mycustomers knowing me”
  13. 13. Newcastle Chamber “Show me that you know me in ways that • Integrity others • Responsibility • Courage don’t”
  14. 14. Newcastle Chamber
  15. 15. Newcastle Chamber • Integrity • Responsibility • Courage
  16. 16. “I will convert routine interactions toremarkable touchpointsthroughout my business”
  17. 17. Routine or Remarkable? Touchpoint: the point of contact, especially when products or services come • Integrity into contact with a customer • Responsibility • Courage
  18. 18. Routine or Remarkable? • Integrity • Responsibility • Courage
  19. 19. Routine or Remarkable? • Integrity • Responsibility • Courage
  20. 20. Routine or Remarkable? • Integrity • Responsibility • Courage
  21. 21. Routine or Remarkable? • Integrity • Responsibility • Courage Tuned Pale Ale
  22. 22. Word of mouth is the most powerful form of marketing there is!source | “Digital Marketer Report, Experian – 2011
  23. 23. US consumers have at least one daily brand-related discussion… face-to-face – 93% voice-to-voice – 45% Online – 22%source | Keller Fay & Yahoo! study (June 2010)
  24. 24. Remember the basics… Know your Talkers… Give them something to talk about… • Integrity • Responsibility • Courage Make it easy to share.
  25. 25. And remember… • Integrity • Responsibility • Courage
  26. 26. Thanks for “Listening” – Questions? PEMCO Insurance: V.P. and CMO WOMMA: Board of Directors ----------- Follow Rod on Twitter: @NW_Mktg_Guy source | Nielsen study (August 2010)

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