2. Meddle helps people build a name for themselves
2
• We help people create content that helps them get
discovered on social networks
• We help drive traffic from search engines to pages
where our members get to present themselves in a
professionally relevant manner
• Coming soon: We will rank our users against other
subject matter experts and help them improve their
standing and visibility in the marketplace
Check our demos and videos on http://get.meddle.it
3. Social media platforms don’t work for most people
• Blogging requires a significant time commitment
• Coming up with content ideas can be difficult
• Twitter is cryptic, perishable and too abbreviated
for significant knowledge sharing
• Facebook is not a professional showcase
• LinkedIn remains a static resume repository
3Check our demos and videos on http://get.meddle.it
4. Our Innovative
Solution to
Content
Marketing
Our browser plug in
allows users to grab
excepts from
content they read,
annotate it, and
publish this under
their own name.
4Check our demos and videos on http://get.meddle.it
5. A Portfolio of Insights
Meddles are
curated into a
magazine-like
page for each
user on
Meddle.it
5Check our demos and videos on http://get.meddle.it
6. Integrated with existing networks
6
Meddle is also a better way to push fresh, relevant content
to other social networks. For some users, this will be the
primary benefit/use of Meddle
Our browser bookarklet/widget
automatically publishes the
Meddle to Twitter (or LinkedIn,
FB, etc.)
Coming
soon
Check our demos and videos on http://get.meddle.it
7. How Meddle is Different
• Users create short-
form content from
what they are reading
as part of their daily
routine
• Meddles don’t roll off
a timeline as with
Facebook, Twitter or
LinkedIn, but becomes
SEO optimized, ever-
green content auto by
topic.
7
Coming soon: Sophisticated audience analytics
helps our members understand if their content
is resonating with their intended audience.
Check our demos and videos on http://get.meddle.it
8. Target Market (individuals)
8
• Professionals who are looking to create insightful,
social media content more frequently
• Subject Matter Experts who haven’t found a social
media platform for showcasing their expertise
• These two audiences will be further segmented by
users who work for small businesses (driving
trickle-up adoption of business accounts)
Check our demos and videos on http://get.meddle.it
9. Target Market (businesses)
Businesses who are:
• Looking to showcase employees’
insights as a way to differentiate
themselves
• Wants to generate valuable, brand-
relevant, social content at volume
• Need better insights into what the
content the market responds to
• Seek highly-targeted advertising/
marketing opportunities
9Check our demos and videos on http://get.meddle.it
10. Vidar Brekke CEO, 15 years of
experience, founder of 3 tech startups,
including Social Graphiti, acquired by
Converseon in 2011.
As Chief Product Officer at Converseon, he brought to
market ConveyAPI, the most accurate sentiment
analysis API on the market.
Built Open Audience Manager, a Facebook analytics
platform and DigiDay “Best Social Media Innovation of
2010” finalist.
Built Facebook applications for companies such as
Coca-Cola, Estee-Lauder and Equifax .
He‘s also served as a VP Marketing for JPMorgan
and Strategist for Ogilvy. Vidar has a MA in
Communications and served as an officer in the
Norwegian Navy.
The Founders
Ballu Kommireddi CTO, is a Sun
Certified Java developer with 20
years of experience building
scalable web applications.
Enterprise application architect, designer and team
lead with Fortune 100 companies like AT&T, Merrill
Lynch and Sunoco.
Responsible for AT&T’s award-winning
personalization and recommendation engine.
Designed Open Audience Manager’s scalable social
messaging architecture.
Manages all aspects of Meddle’s development,
including browser-plugins, Facebook, Twitter and
LinkedIn integrations.
In addition to his IT skills, Ballu also has solid finance
and business knowledge and an MBA.
10Check our demos and videos on http://get.meddle.it
11. For more information or a demo,
contact:
Vidar Brekke, Co-founder & CEO
vidar@meddle.it
P: 646 465 2965
11Check our demos and videos on http://get.meddle.it
