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Imkt120 padilla juan_unit1_ip

  1. 1. Moving Forward with Social Media
  2. 2. Agenda What is social media? How Northwestern Technologies can use social media as a business tool? What kind of results can we expect? Where can we start?
  3. 3. What is social media? Social media is any technology used to turn communication into interactive dialogue. That allows the creation and sharing of user generated content.
  4. 4. Examples of Social Media Facebook Twitter Linkedin Blogs youtube
  5. 5. How can we use social mediaas a business tool? Consumer brand awareness Customer relationships Customer awareness Direct customer feedback Consumer driven game development Real time game status updates to consumers Low cost advertising
  6. 6. What kind of results can we expect?Emarketer.com. EMarketer Digital Intelligence. 4th Oct 2011. 6th Jan 2012<http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:114277>.
  7. 7. How can we get started? Adding social media features to our game pages I.E. Forums Interactive developer blogs Product Facebook page Server uptime and downtime tweets Live developer chat Q&A Company development facebook updates.
  8. 8. Recources Emarketer.com. EMarketer Digital Intelligence. 4th Oct 2011. 6th Jan 2012 <http://totalaccess.emarketer.com/Chart. aspx?dsNav=Nr:P_ID:114277>.

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