SlideShare a Scribd company logo

Ideas To Go Ideation Keysto Success 021210

•Download as PPT, PDF•
•
N
NJAMA
BusinessTechnologySelf Improvement
1 of 17
Ideation Keys to Success Beth Storz February 11, 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The right people
[object Object],[object Object],Involving Consumers Uniqueness Relevancy Consumers who are highly creative can help deliver on both.
A creative mindset + + + + + + + ? ? ? ? ? ? ? _ _ _ _ _ _ _ _ _
Typical Reactions to New Ideas + + + + + + + + + + + + -? - - - - - - - - - - - - - - ?- -? - Yes, But… ,[object Object],[object Object],[object Object],[object Object]
We need to Replace the Yes, But…
Use a Forness ® Response What you’re “for” I wish . . . How to . . . How might we . . . What you wish for Like Good Positives Potential
Abracadabra! You all have a new job: How to generate more revenue for our airline.
 
Forness ® Response WHAT YOU’RE FOR I wish for a space suit. I wish to put a bubble over it. I wish for easy access. I wish for in-the-wing storage space. I wish for seats within the wing. Etc. WHAT YOU WISH FOR Great view. Could be smoking section. Adds more seats. Could be adult section. Early adapters will try it. Easy escape route. Etc. Copyright © 2009 Ideas To Go, Inc. All Rights Reserved
Benefits of Forness ® Thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],! !
[object Object],[object Object],[object Object],[object Object],Guidelines for Brainstorming
Excursion Theory Logical / Analytical Fantasy Types of Thinking Approximate Types of Ideas Ol d New
[object Object],[object Object],[object Object],[object Object],[object Object],Some Examples of Excursions
Converging is as important as Diverging ,[object Object],[object Object],[object Object],[object Object],Converging Purpose Next Steps Diverging
Thank You! Beth Storz [email_address] Office: 973-267-3522 Cell: 201-394-8102

Recommended

Ideate coach training lecture (Design Thinking)
Ideate coach training lecture (Design Thinking)Ideate coach training lecture (Design Thinking)
Ideate coach training lecture (Design Thinking)Wayne Chung
 
Design Thinking Workshop 8hr
Design Thinking Workshop 8hrDesign Thinking Workshop 8hr
Design Thinking Workshop 8hrWayne Chung
 
Prototype Presentation
Prototype PresentationPrototype Presentation
Prototype Presentationlalaudell
 
The 4 legged stool
The 4 legged stoolThe 4 legged stool
The 4 legged stoolThe Evans Group LLC
 
Practical Creativity
Practical CreativityPractical Creativity
Practical CreativityDan Saffer
 
Brainsprouting- Don Inservice 2016
Brainsprouting- Don Inservice 2016Brainsprouting- Don Inservice 2016
Brainsprouting- Don Inservice 2016Erica Fearnall
 
Make Yourself Into A Maker: Builds 1-3 Day 1 Part 2
Make Yourself Into A Maker: Builds 1-3 Day 1 Part 2 Make Yourself Into A Maker: Builds 1-3 Day 1 Part 2
Make Yourself Into A Maker: Builds 1-3 Day 1 Part 2 Aaron Maurer
 
Ideation Session @ Hyper Island
Ideation Session @ Hyper IslandIdeation Session @ Hyper Island
Ideation Session @ Hyper IslandAlexey Ivanov
 

Recommended

Ideate coach training lecture (Design Thinking)
Ideate coach training lecture (Design Thinking)Ideate coach training lecture (Design Thinking)
Ideate coach training lecture (Design Thinking)Wayne Chung
 
Design Thinking Workshop 8hr
Design Thinking Workshop 8hrDesign Thinking Workshop 8hr
Design Thinking Workshop 8hrWayne Chung
 
Prototype Presentation
Prototype PresentationPrototype Presentation
Prototype Presentationlalaudell
 
The 4 legged stool
The 4 legged stoolThe 4 legged stool
The 4 legged stoolThe Evans Group LLC
 
Practical Creativity
Practical CreativityPractical Creativity
Practical CreativityDan Saffer
 
Brainsprouting- Don Inservice 2016
Brainsprouting- Don Inservice 2016Brainsprouting- Don Inservice 2016
Brainsprouting- Don Inservice 2016Erica Fearnall
 
Make Yourself Into A Maker: Builds 1-3 Day 1 Part 2
Make Yourself Into A Maker: Builds 1-3 Day 1 Part 2 Make Yourself Into A Maker: Builds 1-3 Day 1 Part 2
Make Yourself Into A Maker: Builds 1-3 Day 1 Part 2 Aaron Maurer
 
Ideation Session @ Hyper Island
Ideation Session @ Hyper IslandIdeation Session @ Hyper Island
Ideation Session @ Hyper IslandAlexey Ivanov
 
5 Pillars of Innovation
5 Pillars of Innovation5 Pillars of Innovation
5 Pillars of InnovationFergal Brophy at Open Innovation Services
 
Build to Think
Build to ThinkBuild to Think
Build to ThinkNoam Almosnino
 
7. creative process techniques
7. creative process techniques7. creative process techniques
7. creative process techniquesFariza Hanis Abdul Razak, Universiti Teknologi MARA, MALAYSIA
 
Promoting Innovation
Promoting InnovationPromoting Innovation
Promoting Innovationandreialeonard
 
Innovation
InnovationInnovation
InnovationCOMSATS Institute of Information Technology Abbottabad
 
Introduction to Innovation
Introduction to InnovationIntroduction to Innovation
Introduction to InnovationFergal Brophy at Open Innovation Services
 
Managing Your Reputation in a Social World American Marketing Association - ...
Managing Your Reputation in a Social World American Marketing Association - ...Managing Your Reputation in a Social World American Marketing Association - ...
Managing Your Reputation in a Social World American Marketing Association - ...NJAMA
 
L Oreal Final 022110
L Oreal Final 022110L Oreal Final 022110
L Oreal Final 022110NJAMA
 
Comprendre le fonctionnement des crises sur les médias sociaux
Comprendre le fonctionnement des crises sur les médias sociauxComprendre le fonctionnement des crises sur les médias sociaux
Comprendre le fonctionnement des crises sur les médias sociauxRonan Boussicaud
 
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. Stikkers
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. StikkersDewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. Stikkers
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. StikkersPoeticaPragmatica
 
Androidアプリで日商100万円達成した時にやったこと
Androidアプリで日商100万円達成した時にやったことAndroidアプリで日商100万円達成した時にやったこと
Androidアプリで日商100万円達成した時にやったことKatsuaki Sato
 
Nato2015
Nato2015Nato2015
Nato2015POLIS LSE
 
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)VolunteerMatch
 
Netupnow online and offline social media
Netupnow online and offline social mediaNetupnow online and offline social media
Netupnow online and offline social mediaInes Hegedus-Garcia
 
Att[1]
Att[1]Att[1]
Att[1]MissST
 
O Rio Citarum!
O Rio Citarum!O Rio Citarum!
O Rio Citarum!Aristides Monteiro
 
Multimedia Package Planning
Multimedia Package PlanningMultimedia Package Planning
Multimedia Package PlanningOleg Khomenok
 
Common test answers
Common test answersCommon test answers
Common test answersMissST
 
USGBC GreenBuild Oct 2011
USGBC GreenBuild Oct 2011USGBC GreenBuild Oct 2011
USGBC GreenBuild Oct 2011Mike Wallace
 
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...VolunteerMatch
 
Unleashing Creative Leadership by Raju Mandhyan
Unleashing Creative Leadership by Raju MandhyanUnleashing Creative Leadership by Raju Mandhyan
Unleashing Creative Leadership by Raju MandhyanRaju Mandhyan
 
открытые источники информации вне Украины
открытые источники информации вне Украиныоткрытые источники информации вне Украины
открытые источники информации вне УкраиныOleg Khomenok
 

More Related Content

What's hot

What's hot (6)

5 Pillars of Innovation
5 Pillars of Innovation5 Pillars of Innovation
5 Pillars of Innovation
 
Build to Think
Build to ThinkBuild to Think
Build to Think
 
7. creative process techniques
7. creative process techniques7. creative process techniques
7. creative process techniques
 
Promoting Innovation
Promoting InnovationPromoting Innovation
Promoting Innovation
 
Innovation
InnovationInnovation
Innovation
 
Introduction to Innovation
Introduction to InnovationIntroduction to Innovation
Introduction to Innovation
 

Viewers also liked

Managing Your Reputation in a Social World American Marketing Association - ...
Managing Your Reputation in a Social World American Marketing Association - ...Managing Your Reputation in a Social World American Marketing Association - ...
Managing Your Reputation in a Social World American Marketing Association - ...NJAMA
 
L Oreal Final 022110
L Oreal Final 022110L Oreal Final 022110
L Oreal Final 022110NJAMA
 
Comprendre le fonctionnement des crises sur les médias sociaux
Comprendre le fonctionnement des crises sur les médias sociauxComprendre le fonctionnement des crises sur les médias sociaux
Comprendre le fonctionnement des crises sur les médias sociauxRonan Boussicaud
 
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. Stikkers
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. StikkersDewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. Stikkers
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. StikkersPoeticaPragmatica
 
Androidアプリで日商100万円達成した時にやったこと
Androidアプリで日商100万円達成した時にやったことAndroidアプリで日商100万円達成した時にやったこと
Androidアプリで日商100万円達成した時にやったことKatsuaki Sato
 
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)VolunteerMatch
 
Netupnow online and offline social media
Netupnow online and offline social mediaNetupnow online and offline social media
Netupnow online and offline social mediaInes Hegedus-Garcia
 
Multimedia Package Planning
Multimedia Package PlanningMultimedia Package Planning
Multimedia Package PlanningOleg Khomenok
 
Common test answers
Common test answersCommon test answers
Common test answersMissST
 
USGBC GreenBuild Oct 2011
USGBC GreenBuild Oct 2011USGBC GreenBuild Oct 2011
USGBC GreenBuild Oct 2011Mike Wallace
 
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...VolunteerMatch
 
Unleashing Creative Leadership by Raju Mandhyan
Unleashing Creative Leadership by Raju MandhyanUnleashing Creative Leadership by Raju Mandhyan
Unleashing Creative Leadership by Raju MandhyanRaju Mandhyan
 
открытые источники информации вне Украины
открытые источники информации вне Украиныоткрытые источники информации вне Украины
открытые источники информации вне УкраиныOleg Khomenok
 
5 fluctuations
5 fluctuations5 fluctuations
5 fluctuationsMissST
 
Wk2 2 operation3
Wk2 2 operation3Wk2 2 operation3
Wk2 2 operation3Sungho Cho
 
Drupal v Biznise - prípadové štúdie
Drupal v Biznise - prípadové štúdieDrupal v Biznise - prípadové štúdie
Drupal v Biznise - prípadové štúdieSven Creative, s.r.o.
 

Viewers also liked (20)

Managing Your Reputation in a Social World American Marketing Association - ...
Managing Your Reputation in a Social World American Marketing Association - ...Managing Your Reputation in a Social World American Marketing Association - ...
Managing Your Reputation in a Social World American Marketing Association - ...
 
L Oreal Final 022110
L Oreal Final 022110L Oreal Final 022110
L Oreal Final 022110
 
Comprendre le fonctionnement des crises sur les médias sociaux
Comprendre le fonctionnement des crises sur les médias sociauxComprendre le fonctionnement des crises sur les médias sociaux
Comprendre le fonctionnement des crises sur les médias sociaux
 
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. Stikkers
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. StikkersDewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. Stikkers
Dewey, Economic Democracy, and the Mondragon Cooperatives - Kenneth W. Stikkers
 
Androidアプリで日商100万円達成した時にやったこと
Androidアプリで日商100万円達成した時にやったことAndroidアプリで日商100万円達成した時にやったこと
Androidアプリで日商100万円達成した時にやったこと
 
Nato2015
Nato2015Nato2015
Nato2015
 
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)
Prepping Your Program for the Pro Bono Tech Volunteer (#12NTCProbono)
 
Netupnow online and offline social media
Netupnow online and offline social mediaNetupnow online and offline social media
Netupnow online and offline social media
 
Att[1]
Att[1]Att[1]
Att[1]
 
O Rio Citarum!
O Rio Citarum!O Rio Citarum!
O Rio Citarum!
 
Multimedia Package Planning
Multimedia Package PlanningMultimedia Package Planning
Multimedia Package Planning
 
Common test answers
Common test answersCommon test answers
Common test answers
 
USGBC GreenBuild Oct 2011
USGBC GreenBuild Oct 2011USGBC GreenBuild Oct 2011
USGBC GreenBuild Oct 2011
 
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
 
Unleashing Creative Leadership by Raju Mandhyan
Unleashing Creative Leadership by Raju MandhyanUnleashing Creative Leadership by Raju Mandhyan
Unleashing Creative Leadership by Raju Mandhyan
 
открытые источники информации вне Украины
открытые источники информации вне Украиныоткрытые источники информации вне Украины
открытые источники информации вне Украины
 
5 fluctuations
5 fluctuations5 fluctuations
5 fluctuations
 
Wk2 2 operation3
Wk2 2 operation3Wk2 2 operation3
Wk2 2 operation3
 
Marrocu
MarrocuMarrocu
Marrocu
 
Drupal v Biznise - prípadové štúdie
Drupal v Biznise - prípadové štúdieDrupal v Biznise - prípadové štúdie
Drupal v Biznise - prípadové štúdie
 

Similar to Ideas To Go Ideation Keysto Success 021210

Brainstorming Workshop!
Brainstorming Workshop!Brainstorming Workshop!
Brainstorming Workshop!Advertising
 
Creative And Innovative Thinking Skills
Creative And Innovative Thinking SkillsCreative And Innovative Thinking Skills
Creative And Innovative Thinking Skillskkjjkevin03
 
Creative approach to problem sloving
Creative approach to problem slovingCreative approach to problem sloving
Creative approach to problem slovingVenkatesh D
 
Clark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesClark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesHR Florida State Council, Inc.
 
Exploring Virtual Collaboration: Zoom
Exploring Virtual Collaboration: ZoomExploring Virtual Collaboration: Zoom
Exploring Virtual Collaboration: ZoomInnovation Agency
 
Creative Behaviour - BA2011
Creative Behaviour - BA2011Creative Behaviour - BA2011
Creative Behaviour - BA2011IIBA UK Chapter
 
Exploring Virtual Collaboration: Adapting Tools
Exploring Virtual Collaboration: Adapting ToolsExploring Virtual Collaboration: Adapting Tools
Exploring Virtual Collaboration: Adapting ToolsInnovation Agency
 
Possibility Thinking - Darden Concepts
Possibility Thinking - Darden ConceptsPossibility Thinking - Darden Concepts
Possibility Thinking - Darden ConceptsPhilip Cognetta Jr.
 
Is your business faster than a spitball
Is your business faster than a spitballIs your business faster than a spitball
Is your business faster than a spitballcmwithrow
 
Design thinking presentation (incl notes)
Design thinking presentation (incl notes)Design thinking presentation (incl notes)
Design thinking presentation (incl notes)JerCar
 
Making Good Design Decisions
Making Good Design DecisionsMaking Good Design Decisions
Making Good Design DecisionsDan Saffer
 
THE DESIGN GYM Handout Deck
THE DESIGN GYM Handout DeckTHE DESIGN GYM Handout Deck
THE DESIGN GYM Handout DeckJason Wisdom
 
Stephanie Cooper - Genuine Curiosity - Conversations for Change
Stephanie Cooper - Genuine Curiosity - Conversations for ChangeStephanie Cooper - Genuine Curiosity - Conversations for Change
Stephanie Cooper - Genuine Curiosity - Conversations for ChangeAgileNZ Conference
 
Building Character: Creating Consistent Experiences With Design Principles- ...
Building Character: Creating Consistent Experiences With Design Principles- ...Building Character: Creating Consistent Experiences With Design Principles- ...
Building Character: Creating Consistent Experiences With Design Principles- ...Mad*Pow
 
Design Thinking for people that work in ad agencies
Design Thinking for people that work in ad agenciesDesign Thinking for people that work in ad agencies
Design Thinking for people that work in ad agenciesBruno Araldi
 

Similar to Ideas To Go Ideation Keysto Success 021210 (20)

Brainstorming Workshop!
Brainstorming Workshop!Brainstorming Workshop!
Brainstorming Workshop!
 
Managing Creativity
Managing CreativityManaging Creativity
Managing Creativity
 
Creative And Innovative Thinking Skills
Creative And Innovative Thinking SkillsCreative And Innovative Thinking Skills
Creative And Innovative Thinking Skills
 
Creative Thinking Skills
Creative Thinking Skills Creative Thinking Skills
Creative Thinking Skills
 
Creative Thinking Skills
Creative Thinking SkillsCreative Thinking Skills
Creative Thinking Skills
 
Creative approach to problem sloving
Creative approach to problem slovingCreative approach to problem sloving
Creative approach to problem sloving
 
Clark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesClark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR Processes
 
Exploring Virtual Collaboration: Zoom
Exploring Virtual Collaboration: ZoomExploring Virtual Collaboration: Zoom
Exploring Virtual Collaboration: Zoom
 
Creative Behaviour - BA2011
Creative Behaviour - BA2011Creative Behaviour - BA2011
Creative Behaviour - BA2011
 
Exploring Virtual Collaboration: Adapting Tools
Exploring Virtual Collaboration: Adapting ToolsExploring Virtual Collaboration: Adapting Tools
Exploring Virtual Collaboration: Adapting Tools
 
Possibility Thinking - Darden Concepts
Possibility Thinking - Darden ConceptsPossibility Thinking - Darden Concepts
Possibility Thinking - Darden Concepts
 
Is your business faster than a spitball
Is your business faster than a spitballIs your business faster than a spitball
Is your business faster than a spitball
 
Design thinking presentation (incl notes)
Design thinking presentation (incl notes)Design thinking presentation (incl notes)
Design thinking presentation (incl notes)
 
Making Good Design Decisions
Making Good Design DecisionsMaking Good Design Decisions
Making Good Design Decisions
 
Learning 3.0 at Shanghai
Learning 3.0 at ShanghaiLearning 3.0 at Shanghai
Learning 3.0 at Shanghai
 
IDEATE.pptx
IDEATE.pptxIDEATE.pptx
IDEATE.pptx
 
THE DESIGN GYM Handout Deck
THE DESIGN GYM Handout DeckTHE DESIGN GYM Handout Deck
THE DESIGN GYM Handout Deck
 
Stephanie Cooper - Genuine Curiosity - Conversations for Change
Stephanie Cooper - Genuine Curiosity - Conversations for ChangeStephanie Cooper - Genuine Curiosity - Conversations for Change
Stephanie Cooper - Genuine Curiosity - Conversations for Change
 
Building Character: Creating Consistent Experiences With Design Principles- ...
Building Character: Creating Consistent Experiences With Design Principles- ...Building Character: Creating Consistent Experiences With Design Principles- ...
Building Character: Creating Consistent Experiences With Design Principles- ...
 
Design Thinking for people that work in ad agencies
Design Thinking for people that work in ad agenciesDesign Thinking for people that work in ad agencies
Design Thinking for people that work in ad agencies
 

Recently uploaded

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 

Recently uploaded (20)

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 

Ideas To Go Ideation Keysto Success 021210

  • 1. Ideation Keys to Success Beth Storz February 11, 2010
  • 2.
  • 3.
  • 4.
  • 5. A creative mindset + + + + + + + ? ? ? ? ? ? ? _ _ _ _ _ _ _ _ _
  • 6.
  • 7. We need to Replace the Yes, But…
  • 8. Use a Forness ® Response What you’re “for” I wish . . . How to . . . How might we . . . What you wish for Like Good Positives Potential
  • 9. Abracadabra! You all have a new job: How to generate more revenue for our airline.
  • 10.  
  • 11. Forness ® Response WHAT YOU’RE FOR I wish for a space suit. I wish to put a bubble over it. I wish for easy access. I wish for in-the-wing storage space. I wish for seats within the wing. Etc. WHAT YOU WISH FOR Great view. Could be smoking section. Adds more seats. Could be adult section. Early adapters will try it. Easy escape route. Etc. Copyright © 2009 Ideas To Go, Inc. All Rights Reserved
  • 12.
  • 13.
  • 14. Excursion Theory Logical / Analytical Fantasy Types of Thinking Approximate Types of Ideas Ol d New
  • 15.
  • 16.
  • 17. Thank You! Beth Storz [email_address] Office: 973-267-3522 Cell: 201-394-8102