Ideas To Go Ideation Keysto Success 021210

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Ideas To Go Ideation Keysto Success 021210

  1. 1. Ideation Keys to Success Beth Storz February 11, 2010
  2. 2. <ul><li>Welcome </li></ul><ul><li>Who to include in a brainstorming. </li></ul><ul><li>A mindset for creativity </li></ul><ul><li>Guidelines for Brainstorming. </li></ul><ul><li>Excursion Theory </li></ul><ul><li>Completing the process with Convergence. </li></ul>Agenda
  3. 3. <ul><li>The person most responsible for the outcome </li></ul><ul><li>Key stakeholders (across functions) </li></ul><ul><li>Other creative minds </li></ul><ul><ul><li>Thought leaders </li></ul></ul><ul><ul><li>Consumers – particularly the most creative ones </li></ul></ul><ul><ul><li>Creative non-stakeholder team members </li></ul></ul><ul><li>Consider personality types </li></ul><ul><ul><li>i.e. Meyers Briggs perceiving and judging </li></ul></ul>The right people
  4. 4. <ul><li>… particularly the most creative ones! </li></ul><ul><li>Successful ideas are high on two particular measures. </li></ul>Involving Consumers Uniqueness Relevancy Consumers who are highly creative can help deliver on both.
  5. 5. A creative mindset + + + + + + + ? ? ? ? ? ? ? _ _ _ _ _ _ _ _ _
  6. 6. Typical Reactions to New Ideas + + + + + + + + + + + + -? - - - - - - - - - - - - - - ?- -? - Yes, But… <ul><li>We already tried that. </li></ul><ul><li>It will take too long. </li></ul><ul><li>It will cost too much. </li></ul><ul><li>“ George” won’t like it. </li></ul>
  7. 7. We need to Replace the Yes, But…
  8. 8. Use a Forness ® Response What you’re “for” I wish . . . How to . . . How might we . . . What you wish for Like Good Positives Potential
  9. 9. Abracadabra! You all have a new job: How to generate more revenue for our airline.
  10. 11. Forness ® Response WHAT YOU’RE FOR I wish for a space suit. I wish to put a bubble over it. I wish for easy access. I wish for in-the-wing storage space. I wish for seats within the wing. Etc. WHAT YOU WISH FOR Great view. Could be smoking section. Adds more seats. Could be adult section. Early adapters will try it. Easy escape route. Etc. Copyright © 2009 Ideas To Go, Inc. All Rights Reserved
  11. 12. Benefits of Forness ® Thinking <ul><li>Keeps the good alive. </li></ul><ul><li>Pushes towards actionable solutions. </li></ul><ul><li>Creates a safe environment. </li></ul><ul><li>Encourages teamwork and ownership. </li></ul><ul><li>Saves time. </li></ul>! !
  12. 13. <ul><li>Go for quantity – more is better. </li></ul><ul><li>Build and TWIST on ideas. </li></ul><ul><li>Defer Judgment (remember forness® thinking). </li></ul><ul><li>Go WILD!!! - it’s easier to reign in an idea than it is to make it more interesting later. </li></ul>Guidelines for Brainstorming
  13. 14. Excursion Theory Logical / Analytical Fantasy Types of Thinking Approximate Types of Ideas Ol d New
  14. 15. <ul><li>Assumption Busting </li></ul><ul><li>Take an excursion to the world of… </li></ul><ul><li>DREAM™ to Innovation </li></ul><ul><li>GET FIRED!!! </li></ul><ul><li>See handouts </li></ul>Some Examples of Excursions
  15. 16. Converging is as important as Diverging <ul><ul><li>Preparation - establishing the Purpose and designing the process </li></ul></ul><ul><ul><li>Divergent Thinking – exploring all the possibilities </li></ul></ul><ul><ul><li>Convergent Thinking – identifying and honing those ideas with the most promise </li></ul></ul><ul><ul><li>Follow through - guiding the Next Steps for the undertaking </li></ul></ul>Converging Purpose Next Steps Diverging
  16. 17. Thank You! Beth Storz [email_address] Office: 973-267-3522 Cell: 201-394-8102

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