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Building Online Communities @SarahPrevette
“ Using the internet to instantly collaborate, share information, and have a conversation about ideas and causes they care about.” Beth Kanter http://beth.typepad.com @Kanter
Spread Awareness Engage Discussion Inspire Collaborate Engage Participation Fundraise
 
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Who will identify? Where are they online? How can they experience your brand?
It’s less about the tools, more about the  approach
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