Barrie 2009 - Everything Old Is New Again
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Slides for the Everything Old Is New Again seminar presented in Barrie on November 19, 2009.
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Barrie 2009 - Everything Old Is New Again
- 1. Everything Old is New Again: Integrating offline with online giving November 19, 2009
- 2. About CanadaHelps What’s happening online? Planned Giving = Online Giving? Fundraising 1.0 to 2.0 Building Online Relationships for Fundraising
- 7. GivingPages
- 13. Growth in median U.S. online giving, over prior year: 45% in 2006 42% in 2007 28% in 2008
- 14. Daily giving through Causes on Facebook: $3,000 in 2008 $30,000 in 2009
- 15. Of all giving online: 15% From the ‘Greatest Generation’ Born 1901-1945 52% From Baby Boomers Born 1946-1962 30% From Generation X Born 1962-1980 The most significant characteristic associated with online giving is higher education.
- 16. A visitor who is satisfied with their experience with a nonprofit website is 49% more likely to give than one who was dissatisfied with the overall experience
- 17. Average online one- time gift in 2008: $151 Average online one-time gift in the month of December: $248 Average online gifts are higher than the average offline gift.
- 18. Percentage of all annual online giving that happens in the month of December: 48%
- 19. 4% Proportion of all new donors to charities in 2004 who were acquired online 9% Proportion of all new donors to charities in 2008 who were acquired online
- 20. 1 in 5 visitors to a nonprofit website go specifically to make a donation
- 21. 26% of offline donors who describe themselves as ‘loyal’ to the causes they support 41% of online donors who describe themselves as ‘loyal’ to the causes they support
- 22. of U.S. charities blogging, using text 41% messages, and playing with new technologies in 2009, as compared to 7% in 2006.
- 23. Percentage of offline donors who would urge others to support the same cause: 34% 59% Percentage of online donors who would urge others to support the same cause:
- 24. Total giving through CanadaHelps, to date: $100,000,000 and counting 60% average annual growth of online giving in $ through CanadaHelps since 2004
- 25. Credits & Sources CanadaHelps Network for Good, October 2009 Blackbaud Index of National Fundraising Performance, April 2009 ForeSee Results - Nonprofit Website Survey, Spring 2009 Chronicle of Philanthropy, May 2009 DonorTrends, 2005 "The State of Online Fundraising", Blackbaud, September 2009
- 26. Gift Planning is the donor-centered process of purposeful and thoughtful process of planning charitable gifts, giving by a donor to the whether current or future gifts, that charities of his or her choice. meets philanthropic goals and balances personal, family, and tax considerations
- 30. Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
- 31. Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
- 34. BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP ONE
- 36. Build a Campaign
- 39. Tell a compelling story. What’s your story?
- 44. BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP TWO
- 45. Be a good fundraiser. Be a better marketer.
- 49. BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP THREE
- 50. Let go
- 53. Keep your messaging strong, consistent.
- 54. BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP FOUR
- 61. Make mistakes…
- 62. …get data
- 64. A low-cost (often free!), accessible educational program of CanadaHelps www.mycharityconnects.org Free online resource centre Next Webinar • Information about technology Top Ten Social Media Mistakes • Video demonstrations to Avoid • More webinars DECEMBER 2 • Past webinar recordings 2PM – 3PM • Learning opportunities (Eastern Time) • Events
- 65. UPCOMING EVENTS The Five Pillars of Online Fundraising November 23 – VANCOUVER, British Columbia November 25 – VICTORIA, British Columbia Peterborough Area Fundraisers Network November 26 – PETERBOROUGH, Ontario www.mycharityconnects.org/events
- 67. Thank you for attending! Slides available at: http://www.tinyurl.com/plannedgivingsimcoe Check out www.mycharityconnects.org for resources! Thanks to:
- 69. Everything Old is New Again: Integrating offline with online giving November 19, 2009