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Alberta 2009 - 5 Pillars Of Internet Fundraising

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Slides from the 5 Pillars of Internet Fundraising workshop in Calgary & Edmonton, Alberta (November 2009).

Join Owen Charters, Executive Director of CanadaHelps, for an engaging webinar on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.

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Alberta 2009 - 5 Pillars Of Internet Fundraising

  1. 1. Five Pillars of Internet Fundraising 139
  2. 2. What We’ll Cover • Fundraising 1.0 and 2.0 • Pillar 1: Don’t forget to ask • Pillar 2: Get data, make mistakes • Pillar 3: Steal from Goliath • Pillar 4: Build a campaign • Pillar 5: Let Go
  3. 3. Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
  4. 4. Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
  5. 5. PILLAR 1.0 OF INTERNET FUNDRAISING
  6. 6. Don’t forget to ask.
  7. 7. Where’s your button?
  8. 8. Put your Donate Now button everywhere. Always be asking.
  9. 9. The Donate Now button • More pervasive than a magazine subscription card • Less annoying – never ends up in your lap
  10. 10. Donors love monthly giving, especially online
  11. 11. Go where your donors are
  12. 12. PILLAR 2.0 OF INTERNET FUNDRAISING
  13. 13. Get data, make mistakes
  14. 14. 155
  15. 15. If you’ve ever done off-line printing, you can do online too…
  16. 16. • Don’t be good at technology.
  17. 17. PILLAR 3.0 OF INTERNET FUNDRAISING
  18. 18. Steal from Goliath
  19. 19. “You are only as good as the obscurity of your sources” - Richard Serra, American minimalist sculptor
  20. 20. •Environmental & International Development organizations tend to be the earliest adopters and integrators of online tools and are strong online fundraisers
  21. 21. PILLAR 4.0 OF INTERNET FUNDRAISING
  22. 22. Build a Campaign
  23. 23. Be a good fundraiser. Be a better marketer.
  24. 24. Tell them a compelling story. What’s your story?
  25. 25. PILLAR 5.0 OF INTERNET FUNDRAISING
  26. 26. Let go
  27. 27. Keep your messaging strong and consistent.
  28. 28. Your turn

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