There are many organizations out there that are experiencing with cutting-edge technology and launching truly unique campaigns. This webinar will show you some incredible examples from non-profit organizations to spark some ideas for your organization! Presentation by: Kirstin Beardsley, CanadaHelps Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits. The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.

1. Cutting Edge Charities
November 23, 2011

2. reminders
 You can hear us, but we can’t hear you
 Turn up your computer’s volume
 Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
 For the best webinar experience, close all other applications
 Have questions? Type questions in the Questions Log

3. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.

4. Today’s Presenter
Kirstin Beardsley
Marketing & Communications Manager
CanadaHelps

5. QR CODES

6. Quick Response Codes
• Generate a link from a print
document, advertisement to web
content
– URL, text, phone number, SMS
• Scan with a smart phone & QR
reader

9. Business Cards T-Shirts, Bags
Event Booth Direct Mail

10. Tips
• Link to something worth
linking to (i.e. not just your
homepage) – donate form,
sign-up form or other action
• Suited for quick, easily
digested info

11. MOBILE

12. Mobile Website

14. Text to Give
• Best during an urgent situation/
natural disaster
• Small gifts
• No donor information
• Cost/benefit?

16. Mobile Applications

17. One Day’s Wage

18. GAMIFICATION

19. Game Elements
• Rewards
• Levels
• Challenges
• Virtual currency/goods
• Leaderboards

20. It’s about FUN, PLEASURE,
and SATISFACTION
- Gabe Zichermann, the gamification
blog

22. iHobo

25. LOCATION-BASED
SERVICES

27. Download the app Check-in to locations Earn rewards
and share through your (badges) and
social networks. become mayor

29. Nonprofit Uses
• Promote your location
• Reward regular visitors/volunteers
• Partnership with business promotion – check-
ins result in donations to your cause
• Grow membership with referral rewards
• Leave tips around town that support your
mission
• Special events

30. Just the beginning…

31. Via Craig
Newmark’s
CraigConnects
INFOGRAPHICS!

32. via Blackbaud

35. GOOGLE+

38. ABOUT MYCHARITYCONNECTS

39. www.mycharityconnects.org
free online resources
 Information about technology
 Video demonstrations
 More webinars
 Past webinar recordings & slides
 Learning opportunities
 Events across the country

40. Upcoming Webinars
www.mycharityconnects.org/webinars
• December 7th – Looking Up: Life's
Better in the Cloud (guest: Amanda
Grainger, Framework)

41. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps