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Starbucks Presented by: Adam Berger, Justin Buchman, Donald Chase & Suzana Hsu THE FRAPPUCCINOS
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction to Starbucks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Overview
Industry Definition ,[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Overview
Starbucks Corporate Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Financial Performance (1998 FY) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Financial Performance (1998 FY)
Site Analysis
Site Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site’s Operational Results (1998 FYTD – 11 Months) ,[object Object],[object Object],[object Object],[object Object]
 
Site 7-S Analysis
Site 7-S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7-S Analysis ,[object Object],[object Object],[object Object]
Site 7-S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7-S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
The use of IT at Starbucks Corporate IT System Individual Stores Individual Stores Sales, Inventory,  Staffing Sales, Inventory,  Staffing Individual Stores Inventory, Orders,  Transfers Vendors, Distributors, Mgmt., Channel Members Orders, Budgets, Future Sales
Site 7-S Analysis ,[object Object],[object Object],[object Object],[object Object]
Order Cycle Times Bottleneck Capacity 114 / Hr Take  Customer’s  Order Bottleneck Order? Pastry? .53 Min .53 Min Yes Yes No Pastry? .40 Min .27 Min Yes No No
Site 7-S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7-S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alignment of Store with Corporate Strategy ,[object Object],[object Object],[object Object]
Recommendations
Recommendations For Improvement ,[object Object],[object Object],[object Object]
Revamp Employee Reward System ,[object Object],[object Object],[object Object]
Improve “Third Place” Environment ,[object Object],[object Object],[object Object],[object Object]
Focus Profitability Measures on More Than Just Staffing ,[object Object],[object Object],[object Object],[object Object]
Focused Recommendation Improve “Third Place” Environment
Pros and Cons of Discounted Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros and Cons of Discounted Opportunities (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three-Step Action Plan For Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Action Plan (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Action Plan (cont.) ,[object Object],[object Object],[object Object],[object Object]
Impact Analysis - Benefits ,[object Object],[object Object],[object Object]
Potential Risks ,[object Object],[object Object],[object Object],[object Object]
Wrap-Up ,[object Object],[object Object],[object Object]
Conclusion / Questions
 

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Starbucks

Editor's Notes

  1. Fixed Expense increase in 1998 over 1997 due to higher depreciation expense, advertising expense, and salaries in 1997 than in 1998.
  2. Controllable expenses include cost of sales, labor and benefits, supplies, inventory mark outs and adjustments, and store costs for donations, entertainment, and customer relations.
  3. Tall corporate hierarchy affects communication between the corporate HQ and individual stores.
  4. Staffing direction based on direct hour allowances Inventory control and ordering Check list of daily job tasks
  5. Overall store capacity a function of the number of workers on the floor. Both at the register and at the bottleneck. With two people at bottleneck, cycle times are more around .29 minutes and hourly capacity is 208 units / hr. Store capacity much higher based on number of employees working, number of registers working, and exact product mix of sales.
  6. Management steps in and out as needed, but is not overbearing. Wages have normally been maximized for economic reasons. We saw two excellent examples of employee empowerment.
  7. This is directly from the Starbucks Mission Statement To communicate this, all employees get the Partner Information Manual We saw a great work environment in action at this location
  8. The benefits package is not relevant to employees who are under the age of twenty. Remind that with the raises, standard policy has been to give maximum allow to keep overall wages competitive.
  9. We estimate that the additional $16K is enough to hire 2 more PT partners.