This presentation was delivered by Mogi Marketing and Orchard Media Group to tourism businesses on the 3rd of December. The objective was to integrate the Wales Year of Adventure 2016 campaign into a strategy to help deliver family adventure offering to visitors in the Vale of Glamorgan and Bridgend County. The campaign is called Your Family:Your Adventure.

1. 04/12/2015
Glamorgan Heritage Coast and Countryside
Your Family : Your Adventure 2016

2. Who are we ?
• Orchard Media and Events Group
PR experience and expertise
Visit Wales Year of Adventure
• Mogi Marketing
Social media and outdoor adventure
expertise

3. Who are we

4. Your Family : Your Adventure
• Every family is unique
• Every family adventure is unique to them and can be
big or small
• Increase awareness of unique and amazing adventures
• Encourage families to book short stay or day visit 2016
• How can you help? We need content, prizes, host
journalists / bloggers Share with others

5. Target Audiences
General
 Cardiff and south Wales day trippers
 People living within 3 hours travel
Specific
 Families with children aged up to 15
 Families with children aged up to 15
from Bristol, Cardiff, Birmingham,
Swindon, Reading
 Families with a dog

6. The Campaign
• #GlamAdventure
Video, visual, engaging, social content

7. Your Family : Your Adventure film

8. Offline
• Press Releases
– story ideas
– campaign launch
– upload for SEO
• Postcards
• Journalist / blogger visits
– accommodation
– Meals
– entrance to attractions
– PR benefits

9. Who are we

10. Who are we

11. Online
Had a great time on the Glamorgan
Heritage Coast & Countryside? Why not
tell someone about it!
Go online to … and use #GlamAdventure
in your social media posts;
“I just discovered the amazing Glamorgan
Heritage Coast & Countryside!
#GlamAdventure“

12. Online continued
• Create the most engaging social
media posts possible
• Curate amazing posts and
share them via the GHCC main
marketing channels (free
promotion for your business or
what you offer)
• Generating SEO traffic via
external bloggers and also via
glamorganheritagecoast.co.uk
• Generating video content that
promotes the area

13. Online continued
• Use Instagram with videos
and pictures
• Develop brand awareness
through competitions
• Run e-marketing campaigns

14. Online and YOU!
• Engagement (retweets, shares,
comments etc.) with
stakeholders and ambassadors
• TweetFest – stakeholders to
share content online once a
month at pre-arranged time
• Online competitions - please get
involved!
• Facebook and Twitter advertising
of videos, and other posts - Look
out for them on the Bridgend
Bites and Visit The Vale’s
channels
• Setup Facebook group for
ambassadors to share ideas and
discuss

15. Channels
Vale of Glamorgan:
• Facebook - facebook.com/visitthevale
• Twitter - twitter.com/visitthevale
• YouTube - youtube.com/user/VOGcouncil
BCBC:
• Facebook - facebook.com/pages/Bridgend-Bites
• Twitter - twitter.com/BridgendBites
• YouTube - youtube.com/user/BridgendBites/videos
• Flickr - flickr.com/photos/offthebeatentrackinwales/
Shared:
• www.glamorganheritagecoast.co.uk (Microsite for adding more
detailed content)
• Email campaigns - use to drive visitors to our other marketing
channels and increase engagement.

16. Workshops
• Stakeholder email /social media
database to share ideas
• Help to exploit ideas
• Promotional offers to promote
• Help with journalist visits

17. Who are we
• Any questions?