Gill Colbourne - Promoting your service

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Gill Colbourne's presentation at CILIP West Midlands event on promoting your service. The presentation highlights examples of promotion work from Warwickshire library and information service.

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Gill Colbourne - Promoting your service

  1. 1. CILIP West Midlands– Promoting YourServiceGill ColbourneBusiness Development LibrarianWarwickshire Library & Information Service
  2. 2. Promoting Your Service• Using flyers, posters, giveaway items• Through advertising and newspaper articles• Outside the library by giving talks and networking• Promotion in every day opportunities• Through staff and advocacy
  3. 3. Images and Branding
  4. 4. Advertising• Use different methods to try and capture different audiences• Posters in public buildings e.g. sports centres, community centres, children’s centres, etc.• An advertisement in the Council Tax booklets• An advert on buses on routes covering Warwickshire through Stagecoach• Advertisements or editorial in Community Forums, Village/Town magazines – online and hard copy• Opportunities such as Warwick Hospital advertising space
  5. 5. Bus Advertising
  6. 6. Social Media• We have a section on the Warwickshire County Council website www.warwickshire.gov.uk/libraries• Facebook page https://www.facebook.com/warwickshirelibraryandinformatio nservice• Twitter account https://twitter.com/warkslibraries• Pinterest http://pinterest.com/warkslibraries/• Youtube http://www.youtube.com/watch?v=KAE9CPJ78Zk
  7. 7. News articles• Using local newspapers for interesting stories and promotion of events remembering to use a photograph if possible• Using the County Council Intranet• Using County Council publications• Look out for any opportunities to publicise
  8. 8. Staff advocacy• One of our most important marketing tools!
  9. 9. Staff advocacy• Staff welcoming people in the libraries, so customers want to return again• Promoting the service at external events such as College Open Days, Children & Family events, Reading & Learning Events, etc.• Speaking at general public meetings such as Warwickshire Racial & Equality Partnerships, rural town community forums etc.• Giving talks for groups from Brownies to Women’s Institute• Higher level meetings and conferences involving councillors, partners and potential partners• Any opportunity!
  10. 10. Any questions?

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