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Mumbles Brewery progress report - Digital and Social marketing success

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We're delighted with the success Mogi marketing has had marketing a local brewery using social media and digital marketing campaigns in Wales. This brewery has used Facebook, Twitter, Mailchimp (Email Newsletters) and video to:
- Increase orders
- Increase brand awareness
- Generate PR

In only 2 months the following have increased significantly:

• Facebook Likes up by 185%
• Twitter followers up 124%
• Klout score up 120% (This is an overall measure of social media activity)
• Email newsletter subscribers up by 727 with a consistent open rate of between 25.3% and 5% link clicks
• Website visitors up 164% in September compared to other months

This is promising start to the marketing work we have begun and will continue with the launch a new website and a comprehensive blogging and web content strategy.

More information at: http://www.mogimarketing.com/mumbles-brewery-marketing-case-study.html

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Mumbles Brewery progress report - Digital and Social marketing success

  1. 1. Mumbles Brewery digital and social media marketing progress report Updated October 20th 2014 Introduction and highlights In only 2 months since we started work on the Mumbles Brewery project we have made fantastic progress with increases in the following:  Klout Score up by over double to 50.66 from 23  Facebook Likes up to 511 from 179  Twitter up to 350 followers from 156  Email newsletter subscribers up to 727 with 5 newsletters sent  Google analytics September visits 608  Facebook Likes up by 185%  Target audience twitter followers up 124%  Klout score up 120% (This is an overall measure of social media activity)  Email newsletter subscribers up by 727 in 2 months with a consistent open rate of between 25.3% and 5% clicks through to links on their weekly newsletter  Website visitors up 164% in September compared to other months (New website and blog to be launched in the next 2 weeks) Klout: This is a generic marketing tool to measure social media growth and performance. A good score would be anything above 50 and 60 - 80 excellent. We’re pleased with progress so far considering we have nearly reached 50 in only 1 month of activity.
  2. 2. Facebook: Using competitions has been one of the best proven ways to increase the number of likes of a page. That said likes aren’t everything and we have worked with the client to produce more engaging and interesting and visual content (such as video) that people share and like too. Post Reach has increased significantly since before August: Page and Post visits are also up significantly in the same period:
  3. 3. Twitter: This shows growth in Twitter followers which is looking great. The other information also supports that we’re doing the right things in terms of people we appeal to. MailChimp (Email Newsletter System): Generally speaking an open rate of emails of 10% and 2% click rates would be acceptable, we are achieving over 24% open rate and up to 9.6% click rate which is great. The list growth strategy of using competitions to increase subscribers is also work excellently now with 727 subscribers so far.
  4. 4. Google Analytics: This shows visitors to the website since Mogi Marketing has been supporting Mumbles Brewery’s marketing. Visitor numbers are lower than we would have liked and part of the reason for this is the web design content and structure. September saw 608 visitor sessions which will provide a benchmark for ongoing work. NOTE. New website and blog to be built by Mogi Marketing and to be launched in November. Conclusions / Ways to improve further:  Improve the website and content (blogging) marketing strategy to get more keyword specific organic visitors (more search engine traffic)  Target more regional users of Twitter (to build a bigger target audience) and more pub owners  Use other social media sites like Instagram to increase the klout score further and social media penetration in general  Further competitions and promotions to provide content to share and like on social media.

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