At the MnSearch Snippet #11 event held at Spyder Trap in Minneapolis, MN on January 29, 2014, Noah Turner presented his slidedeck "Video Optimization Best Practices."
2. Introduction: Navigation
#1 Question that I get asked:
Partners Leveraged
Q: Should I host my own videos or I should upload them to YouTube?
A: It depends
Factors to consider:
• Goals
• Control
• Time
• $$$$
2
4. Introduction: Navigation
Start with keyword research
Partners Leveraged
Free Tools:
1. Google Video or YouTube
Suggest
2. YouTube keyword tool
3. If you are hosting the
video, use your normal
keyword research tools.
(AdWords, Wordtracker)
4
5. Introduction: Navigation
Partners Leveraged
Once you have determined your keywords, use them in:
Video Title
File Name
Video Description
Comments
Video Transcription
If you are hosting your own
video, also include keywords on
the landing page:
•
•
•
•
•
Page Title
Surrounding Text
URL
Page Headers
One video per page
5
6. Introduction: Navigation
Partners Leveraged
Add Schema.org markup directly to the HTML of your
video page:
Required:
• Name
• Description
• Thumbnail URL
Optional but recommended:
• Duration
• Content URL
• Upload Date
• Expiration Date
6
Link to Schema.org
7. Introduction: Navigation
Make a XML video sitemap
Partners Leveraged
Create XML sitemap using free
tools:
• A1 sitemap Generator
• WordPress Plugin
For manual creation, the following
are required for each URL entry:
•
•
•
•
•
Title
Description
Play Page URL
Thumbnail URL
Raw Video Location or Player
URL
7
9. Introduction: Navigation
Partners Leveraged
How do I know if my videos are being indexed properly?
Check how your videos are being indexed by search engines by using
the site command: site:www.yoursite.com
9
10. Summary:
•
•
•
•
•
•
Introduction: Navigation
Partners Leveraged
Think before you YouTube
Start by doing some keyword research
When in doubt stick to SEO Best Practices
Put Schema.org on all of your video assets
Create a video sitemap
Monitor your video performance over time and make adjustments if needed
10