Video Optimization Best Practices - Noah Turner


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At the MnSearch Snippet #11 event held at Spyder Trap in Minneapolis, MN on January 29, 2014, Noah Turner presented his slidedeck "Video Optimization Best Practices."

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Video Optimization Best Practices - Noah Turner

  1. 1. Introduction: Navigation Noah Turner Senior Planner SEO | Analytics @turnerup15 Partners Leveraged Video Optimization Best Practices January 29th, 2014
  2. 2. Introduction: Navigation #1 Question that I get asked: Partners Leveraged Q: Should I host my own videos or I should upload them to YouTube? A: It depends Factors to consider: • Goals • Control • Time • $$$$ 2
  3. 3. Agenda: • • • • • • Introduction: Navigation Partners Leveraged Hosting Videos Research Best Practices Schema Markup Video Sitemap QA your videos 3
  4. 4. Introduction: Navigation Start with keyword research Partners Leveraged Free Tools: 1. Google Video or YouTube Suggest 2. YouTube keyword tool 3. If you are hosting the video, use your normal keyword research tools. (AdWords, Wordtracker) 4
  5. 5. Introduction: Navigation Partners Leveraged Once you have determined your keywords, use them in:      Video Title File Name Video Description Comments Video Transcription If you are hosting your own video, also include keywords on the landing page: • • • • • Page Title Surrounding Text URL Page Headers One video per page 5
  6. 6. Introduction: Navigation Partners Leveraged Add markup directly to the HTML of your video page: Required: • Name • Description • Thumbnail URL Optional but recommended: • Duration • Content URL • Upload Date • Expiration Date 6 Link to
  7. 7. Introduction: Navigation Make a XML video sitemap Partners Leveraged Create XML sitemap using free tools: • A1 sitemap Generator • WordPress Plugin For manual creation, the following are required for each URL entry: • • • • • Title Description Play Page URL Thumbnail URL Raw Video Location or Player URL 7
  8. 8. Introduction: Navigation Upload your XML video sitemap Partners Leveraged Upload your sitemap to Webmaster Tools: 8
  9. 9. Introduction: Navigation Partners Leveraged How do I know if my videos are being indexed properly? Check how your videos are being indexed by search engines by using the site command: 9
  10. 10. Summary: • • • • • • Introduction: Navigation Partners Leveraged Think before you YouTube Start by doing some keyword research When in doubt stick to SEO Best Practices Put on all of your video assets Create a video sitemap Monitor your video performance over time and make adjustments if needed 10
  11. 11. Introduction: Navigation Feel Free to Connect Partners Leveraged Noah Turner 11
  12. 12. Introduction: Navigation Q&A Ask Me Some Stuff…. 12