MindStorm Strategic Consulting developed a 3 step process for rapid business growth. This blueprint can be followed by companies in all industries to grow the business using marketing and sales as a vehicle to create dramatic increases in revenue and most importantly- drive profits!

1. Business Consulting

2. MindStorm offers the ultimate business solution for
companies who are looking for growth by combining
expert business consulting with powerful sales training
The program has three vital phases:
Business
Foundation
Marketing
Machine
Sales
Mastery
These three phases are designed
to produce the highest possible
performance for your business

3. Business Foundation
This first phase of the program focuses on the business
itself creating a foundation. In order to handle future
growth it is important to evaluate the business in the
smaller stages. During Business Foundation we:
Do a SWOT Analysis of the
current business model to
identify any Strengths,
Weaknesses, Opportunities,
or Threats.
Refine, improve, and revamp
the day to day operations to
be more efficient and
effective in creating an
environment for future
growth.
Make sure that the
organization is structured
and scalable.
1 2 3

4. Once a proper foundation has been created, only then do we build on it in the next phase of
marketing. Many companies make the mistake of trying to bring in more business before
having the right structure in place. This only creates growing pains for the company and a bad
experience for your customers. After establishing that all the correct procedures are in place
we determine how to create the ultimate marketing machine.

5. 4 Stages of Marketing Machine
1
Evaluate all current marketing channels:
It is important to determine what is
working well and what is not. We will
issue recommendations on new
marketing channels to test prior to
replacing non-performing campaigns

6. 4 Stages of Marketing Machine
2
Determine the cost of acquiring a new client:
This must be done for each marketing
channel. Once we know the acquisition costs
we will set campaigns to “buy new
customers” for each channel. As long as the
cost per acquisition is less than the revenue a
client brings in, we will then scale up the
marketing for that channel. The most
profitable channels are scaled up first.

7. 4 Stages of Marketing Machine
3
Create numerous profitable channels:
The fastest way to create never ending
lead flow is to have as many positive
channels with each channel paying for
itself by on-boarding new customers.

8. 4 Stages of Marketing Machine
4
Marketing Automation: Some leads are
ready to buy today while others still need some
time to develop. Our marketing automation
system nurtures leads over time keeping in
touch with the prospect through email
delivering quality content, important news, and
different incentives to buy. As prospects take
certain actions such as reading your emails,
downloading reports, or even visiting your
website- the software triggers alerts so the sales
team immediately contacts the hottest leads.

9. Sales Mastery
At this point you have created a continual massive flow of leads who are very interested in
your opportunity. Now that you’ve maximized your lead flow, it is vital that your sales team
knows how to turn these leads into new clients, and most importantly, revenue! That is
where Sales Mastery comes in. During Sales Mastery we teach your sales team how to:
Convert “leads to new clients” at a higher ratio:
As an example, let’s say it takes your company 10
new leads before you get 1 new client. Your sales
team could potentially obtain 2-3 new customers
from the same 10 leads with our sales training
program. At this point we can utilize the
increased leads from the marketing machine. For
every 1000 leads you might have previously
gained only 100 customers but with a higher
conversion rate, that number can be 200-300
new customers!
Increase upsell opportunities: A client can
easily increase the amount of money they spend
on their purchase with just a recommendation
to take more of the product, a better model, or
bigger package. We teach your sales team how
to effectively increase customer spend by
upselling. If your current average sale is $1,000;
after our training that number could be $1,200
or $1,300. This small increase will have a major
effect on your bottom line. We will demonstrate
this at the end of this presentation.

10. Sales Mastery continued…
Increasing cross sell opportunities: A
client can easily increase the amount
of money they spend on their
purchase with a recommendation to
purchase a product or service that
will compliment the initial sale. We
teach your sales team how to
effectively increase customer spend
by mastering Cross Selling.
Clients purchase more often: There
are many ways to increase the
frequency of customer purchases.
Our strategies are based on human
psychology and when employed, your
customers will want to purchase your
products or services more often.

11. Sales Mastery continued…
Increase referrals: Most often we find
that companies rarely have a system
in place for generating referrals. This
is unfortunate because this could be
an easy source of revenue and growth
for your firm. We will teach your sales
people how to get referrals at
different stages of the relationship.
Create Strategic Alliances: A great
strategy is to have strategic partners
feed you qualified prospects that are
able and ready to make a purchase.
We will help you build these
relationships to increase revenue
while reducing your marketing costs.
Let’s take a look at what kind of impact our techniques and strategies can have on your business.
The next slide shows small changes in many areas which result in large increase to the bottom line.

12. Example: Pre-Consultation
Hypothetically, prior to engaging MindStorm’s Business Consulting Program, let’s say
that your marketing team generates 1000 new leads per year. Your current sales
team is converting 1 out of 10 leads into new clients. Some purchases are for $500,
others are for $2,000 but the average transaction is $1,000. After doing all the
calculations we find out that these clients make an average of 2 purchases per year.
• Now that we know the numbers, let’s discuss revenue for ABC Company:
• 1000 Leads X .10 (10% Conversion Ratio) = 100 New Clients
• $1,000 (Avg transaction size)
• 2 Transactions per year (average)
• 100 X $1,000 X 2 = $200,000 Annual Revenue

13. Example: Post-Consultation
After the MindStorm’s Business Consulting, your company is able to increase monthly leads to
1,100 per year while keeping the costs the same, just by investing in better marketing channels,
creating better offers and automating the follow up. With Sales Mastery, the sales team now
closes 1.1 out of the 10 leads that come in and with upselling & cross selling techniques we
increased the average transaction size to $1,100. We’re going to reflect just 10% increases in
each field just to keep the numbers conservative. The frequency of customer purchases per year
increased from an average of 2 purchases per year to 2.2. Now let’s do the math…
• 1100 leads
• (11% conversion ratio)
• 1100 leads X .11 (11% conversion ratio) = 121 New Clients
• $1,100 Average Transaction
• 2.2 Transactions per year (average)
• 121 Clients X $1,100 per transaction X 2.2 transactions per year = $292,820! (46% revenue increase)
This doesn’t even include the additional clients from referrals or strategic partnerships!

14. Summary
In Summary, we combine the most effective strategies for
increasing revenues and boosting profits for your business. The
process is easier to implement than you may imagine and the
time commitment is not burdensome.
We make small changes over the course of a few months. Just to
ensure that everything is going and growing as planned we have
weekly coaching calls via telephone or Skype while using desktop
sharing technology. Your team will enjoy the exercise and
increased income while your company’s bottom line skyrockets.

15. Contact Us
MindStorm Strategic Consulting
17 State Street, Suite 4000
New York, NY 10004, USA
(Tel) 212.739.0474
(Toll Free) 800.822.GROW (4769)
(Fax) 888.572.4320