Re-ignite Your Business Growth: How to Grow Your Business in any Economy

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Are your sales stalled, plateaued or declining? The business landscape has changed and traditional business models no longer seem to work. Business can’t grow if it doesn’t adapt or if it isn’t designed for growth.

The fact is that most businesses aren’t growing today. They’re trying hard but the ideas and tactics that they’re using just aren’t working. And they don’t know why. The problem is more than a tactical one. Just changing tactics or increasing the marketing budget will not fix your revenue problem.

Achieving a business growth is done by design with a clear plan. In this workshop we’ll show you the steps you can take to reenergize your business and reignite revenue growth.

What Attendees Will Learn
• Why their current efforts to grow seem to be falling short
• How to better formulate strategic plans to adapt the company for rapid growth
• Ten steps that can be employed to accelerate revenue
• How to get marketing and sales working together to maximize ROI
• How to stay focused on consistent growth
• Practical ideas you can employ immediately to get the company back on a positive growth curve.

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Re-ignite Your Business Growth: How to Grow Your Business in any Economy

  1. Stephen N. Davis“Partnering With Clients to DriveSustainable Profitable Growth”RE-IGNITE YOURBUSINESSGROWTHHow to Grow Revenue inany Economy
  2. 2000 – 2013 ©CXO Advisory GroupIt’s Still SCARYOut There
  3. 2000 – 2013 ©CXO Advisory GroupHigh Unemployment
  4. 2000 – 2013 ©CXO Advisory Group
  5. 2000 – 2013 ©CXO Advisory GroupCompanies Cut Backon Marketing & Sales
  6. 2000 – 2013 ©CXO Advisory GroupTightenedManagement Controls
  7. 2000 – 2013 ©CXO Advisory GroupStagnant Sales
  8. 2000 – 2013 ©CXO Advisory GroupStrategic Planning2000 - 2013 ©CXO Advisory Group
  9. 2000 – 2013 ©CXO Advisory Group87.5%Most Plans FailCOMPANIES FAILED TO ACHIEVE PROFITABLEGROWTH, ALTHOUGH MORE THAN 90% HADDETAILED STRATEGIC PLANS.Source: Bain Consulting Study – Harvard Business School
  10. 2000 – 2013 ©CXO Advisory GroupFocus is on Marketing& Sales Tactics
  11. 2000 – 2013 ©CXO Advisory GroupThat is Why You Fail2000 - 2013 ©CXO Advisory GroupAt Strategic Planning
  12. 2000 – 2013 ©CXO Advisory GroupYour Business ModelDoes itStill MakeSense??
  13. 2000 – 2013 ©CXO Advisory GroupSome NeverChallenge Status Quo
  14. 2000 – 2013 ©CXO Advisory Group1955 Fortune 500Are Gone87%
  15. 2000 – 2013 ©CXO Advisory GroupStrategic Failures
  16. 2000 – 2013 ©CXO Advisory GroupSome SurviveIn Living Death
  17. 2000 – 2013 ©CXO Advisory GroupADAPTorDIE!
  18. 2000 – 2013 ©CXO Advisory GroupDiscover theNew Reality1
  19. 2000 – 2013 ©CXO Advisory GroupTurn & FaceDisruptive Change
  20. 2000 – 2013 ©CXO Advisory GroupStrategic Superstars
  21. 2000 – 2013 ©CXO Advisory GroupRe-Map theBuyer’s Profile2
  22. 2000 – 2013 ©CXO Advisory GroupWhat’s TheBuyer’s Journey?
  23. 2000 – 2013 ©CXO Advisory GroupBuyer’s Cycleis the Key
  24. 2000 – 2013 ©CXO Advisory GroupAlign Marketing& Sales3
  25. 2000 – 2013 ©CXO Advisory Group
  26. 2000 – 2013 ©CXO Advisory Group“YourMarketing LeadsS*CK!!!”Sales Says
  27. 2000 – 2013 ©CXO Advisory Group“We SendQualified LeadsTo Sales &They Fall into aBlack Hole”Marketing Says
  28. 2000 – 2013 ©CXO Advisory Group= $57,000Source: IDC Sales Enablement ResearchAdditional Revenue Per Year10 More Min/Week
  29. 2000 – 2013 ©CXO Advisory GroupSource: MarketingProfs5.4%Faster Growth Year-to-Year BasisThan CompetitionBetter Aligned
  30. 2000 – 2013 ©CXO Advisory GroupSource: MarketingProfs38%Better at Closing thanNon-Aligned CompetitionClose More Business
  31. 2000 – 2013 ©CXO Advisory GroupSource: MarketingProfs36%Less Customer ChurnThan CompetitionLess Customer Churn
  32. 2000 – 2013 ©CXO Advisory GroupSales & Marketing Viewthe World Differently
  33. 2000 – 2013 ©CXO Advisory GroupMarketing Looks forMr. Right
  34. 2000 – 2013 ©CXO Advisory GroupSales WantsMr. RightNOW
  35. 2000 – 2013 ©CXO Advisory GroupYou End Up WithWhen There isn’t aCommon Profile
  36. 2000 – 2013 ©CXO Advisory GroupGet Them Talking
  37. 2000 – 2013 ©CXO Advisory GroupJointly Define a“Sales-Ready Lead”
  38. 2000 – 2013 ©CXO Advisory Group4Refocus Marketingto the New Reality
  39. 2000 – 2013 ©CXO Advisory GroupDevelop Sales ToolsSpecific to Buying Cycle
  40. 2000 – 2013 ©CXO Advisory GroupNew LeadRegistered LeadPhone Ready LeadTeleQualify LeadsSales-Validate LeadDemo/Meet/ProposalEnter Sales ForecastClosed DealsHand Offto SalesBuyingCycleLead NurturingHave a Formal LeadManagement System5
  41. 2000 – 2013 ©CXO Advisory GroupDevelop a CustomerRetention Program6
  42. 2000 – 2013 ©CXO Advisory GroupPost MortemOn Lost Business7
  43. 2000 – 2013 ©CXO Advisory GroupLost CustomerReactivation Program8
  44. 2000 – 2013 ©CXO Advisory GroupChange is Scary
  45. 2000 – 2013 ©CXO Advisory GroupEngage YourStakeholders9
  46. 2000 – 2013 ©CXO Advisory GroupEveryone isIn SALES10
  47. 2000 – 2013 ©CXO Advisory GroupDon’t Stifle YourEmployees
  48. 2000 – 2013 ©CXO Advisory GroupYour Employees areAlready Out There
  49. 2000 – 2013 ©CXO Advisory GroupTurn Employees intoBrand Ambassadors
  50. 2000 – 2013 ©CXO Advisory GroupEmployees CommitSocial MediaGaffesDevelop Social MediaGuidelines
  51. 2000 – 2013 ©CXO Advisory GroupMeasure Everything onContribution to Revenue11
  52. 2000 – 2013 ©CXO Advisory GroupFine Tune12
  53. 2000 – 2013 ©CXO Advisory GroupWelcome to theNew Normal
  54. 2000 – 2013 ©CXO Advisory Group
  55. 2000 - 2012 © CXO Advisory GroupDriving Profitable Growth
  56. 2000 – 2013 ©CXO Advisory GroupWe help companies optimize businessdevelopment and marketing; acceleratesales; and seize the most attractivegrowth opportunities.DrivingProfitable Growth
  57. 2000 – 2013 ©CXO Advisory Group CXO Advisory Group is a strategic operations advisoryand management firm comprised of proven C-levelexecutives with both breadth and depth of experience. CXO Advisory Group Team members have achievedsuccess in positions ranging from: President/CEO toCOO, and VPs of Sales, Marketing, CorporateDevelopment and Human Resources. Has proven success in business development and inbuilding US sales and distribution channelsCXO Advisory Group
  58. 2000 – 2013 ©CXO Advisory GroupBusiness Strategy Services• Audit business practices and organization• Evaluate product and pricing strategies• Evaluate effectiveness of sales channel• Assess effectiveness of existing sales and marketingprogramsMarket Entry Program• Analyze competitive landscape• Market launch strategy and plan• Channel strategy and programs• Establish sales channels• Generate sales and manage relationships• Identify and develop strategic partnershipsHow Can We Help You?
  59. 2000 – 2013 ©CXO Advisory GroupSales Channel Management• Review and revise sales channel strategies• Channel partner identification, prospecting and recruitment• Eliminate channel conflict• Channel contract development and negotiationInterim Management Resources• Interim CEO, COO, CMO, CSO• Interim VP of Sales and Marketing• Consultant on staff• Launch team coachesHow Can We Help You?
  60. 2000 – 2013 ©CXO Advisory GroupVenture Advisory Services• Fine tune operations, business strategy and market entry• Assist with due diligence• Strategic business assessment of portfolio companiesHow Can We Help You?
  61. Stephen DavisInterim COO/VP Sales & Marketing |Business Consultant | Sales Channel andBusiness Development Expert | Author &SpeakerContact Information:“Partnering With Clients to DriveSustainable Profitable Growth”Phone: (508) 528-7571Email: sdavis@cxoadvisorygroup.comWebsite: www.cxoadvisorygroup.comLinkedin: www.linkedin.com/in/stephendavisTwitter: twitter.com/stephendaviscxo

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