ABC CO's growth has been limited by larger competitors who aggressively integrate and invest in technology. To become a growth champion, ABC CO should pursue a strategy of competing to be unique rather than competing to be the best. This involves finding attractive untapped customer segments like high net worth individuals in Malaysia. ABC CO could also grow alternative channels through a mobile showroom and franchising model. Developing unique floor treatment products and improving communications would help ABC CO strategically position itself and increase its value to customers.

1. Dennis Ooi
1
ABC CO
Becoming the Growth Champion
Dennis Ooi

2. Dennis Ooi
2
Agenda:
1 Industry Trends
2 Analysis of ABC CO
3 Becoming the Growth Champion

3. Dennis Ooi
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1 Industry Trends

4. Dennis Ooi
Major Industry Trends
4
Distribution Customer Preference Flooring Fashion Globalisation
Independent Specialty Home decorating on
From Stores purchase of new house
Narrow Range Horizontal Integration
Redecorating, Remodeling, Backward and Forward
To Big Box Home improvement
Wide Range + Exotic Integration
Growth Key Success Factors Social Responsibility International Import
From Narrow Product Lines Quality, Style, Services Helping People Filling scarcity
Reclaiming and recycling Chinese players becoming
To Full Product Lines Co. Size, Technology, Efficiency
=> Quality, Style, Services used products major competitors

5. Dennis Ooi
Big Box is gaining control
5
Changing nature of the distribution channels Laminate Flooring -
Distribution Channel Trends
 Flooring sales have shifted from specialty by Retail Outlet
stores to large home center
 The relationships between manufacturers
and distributors/retailers have been
strained by the emergence of home center
 Some are challenged to fill up factories,
must take on high volume/low margin
business in the home center channel
 The retailers are extracting more value
from the value chain than manufacturers
 Within 10 years, the number of
independent floor covering stores in the US
will decrease to 6,000 from current 12,000
(Source: Floor Covering Institute blog) Source: Pfleiderer’s Corporate Presentation, Floor Covering Weekly
Research, Uniboard Market Intelligence

6. Dennis Ooi
Changing Customer Preference
6
• more interest due to popular redecorating, remodeling, and home improvement
television programs
• partnerships for branding, labeling, and merchandising are important to the
Home industry
Decorating • cooperative advertising programs often cross promote flooring products
• floorcovering shopper is more informed and sophisticated and willing to pay for
quality but have higher expectations with a fashions and design focus
• customers want a choice of color and design and many are demanding
Mass personalization in their flooring
Customization • offer customers a unique product
• home centers now account for 35% of all retail flooring sales and many of their
customers seek cash and carry solutions.
Home Centers • In new home construction, carpet is losing the dining and living rooms to hardwood

7. Dennis Ooi
Flooring Fashion = + Exotic
7
Design Driven Raw Beauty Simplicity Colour Spectrum
Mannington’s Earth’s Elements Tigerwood from Johnson Pinnacle’s Country Classics Combine Shaw carpet with
Anderson hardwood,
creating a value proposition
Finish Line
Sino-Maple’s tile design Welimade Bamboo Mannington’s Earth’s Elements
Mullican’s Castillian Collection
Home Legends Anderson’s Tropical Reflections
Armstrong unique parquet

8. Dennis Ooi
Globalization: large players cornering the market
8
> Strong foreign > Challenging to develop export markets
Mobility and Entry Barriers to
Mobility Advantages
Large Manufacturers’
Small Manufacturers
presence (e.g > Weak transportation links undermine
Amstrong, Flooring distribution and frustrate efforts to
plants: 15 in US and 7 provide consistent delivery and customer
outside US) service
> Seek to gain > Face huge investment costs for
competitive advantage transportation, warehousing, and other
by excelling in related costs
responsiveness through
their distribution > Advertising costs for building a brand
networks with strong related to new products are costly
transportation links > Obtaining new downstream accounts can
be difficult due to existing relationships
and exclusive licensing of some products
Backward + Forward > Necessity to sell through third party
Integration distributors in order to reach the retail
level (margin suffered)

9. Dennis Ooi
Growth through Acquisition:
expanding product lines and distribution channel
9
Prior to 2001 - 2003 2004 - 2006 2007 - Present
2000
Focus on Acquired Dal-tile Acquired Unilin –
Acquired Columbia Wood Flooring –
soft surface – leading ceramic leading laminate
leading wood position
acquisitions position position
Opened state-of-
the-art laminate Acquired the
Focus on
manufacturing north Georgia
soft surface Acquired Anderson Hardwood Floors
facility, first step operations of the
acquisitions
into hard surface Dixie Group
flooring
Acquired the
Acquired Pergo- Group – becoming fully
engineered wood
- - integrated manufacturer of laminated
activities of Kunz-
flooring
Group
Acquired Elegant Living in China, added
approx. 550 outlets
- - -
Acquired Brewster in Australia, added 6
warehouses and distribution outlets

10. Dennis Ooi
Key Success Factors (KSF) : Size
10
 The Industry Giants are slightly affected by US Subprime mortgage crisis and have
been holding on very well
2009 Financial Performance
Sales Growth Profit / (Loss) GP Margin
Up
stream
Armstrong -18% $78 Million 22%
The Dixie Group -28% ($42 Million) 26% Average
Mohawk Industries -22% ($6 Million) 23% 24%
Pfleiderer -22% ($86 Million) 24%
Tarkett -17% $86 Million 23%
Junckers Ltd -22% ($4.3 Million) 25%
Kingfisher plc 5% $577 Million 36%
Lowe’s Companies -2% $1.8 Billion 35%
stream
Home Depot -7% $2.6 Billion 34%
Down
Lumber Liquidators 13% $27 Million 36%
Combined
Average 35% and the Sales CAGR (1997 – 2007) was 5.3%, the retailers Average
are extracting more value from the value chain than manufacturers 51%

11. Dennis Ooi
KSF : Technology and Efficiency
11
Continuing investment
advanced data processing marketing distribution
manufacturing equipment strategy systems
Increasing ability to compete
performance quality style service

12. Dennis Ooi
Technology and Efficiency = KSF
Lumber Liquidators (LL)
12
Strategies applied by one of
the most successful retailers

13. Dennis Ooi
Social Responsibility, Recycling
and Reverse Supply Chain Logistics
13
 Industry is focusing on recycling as well as reuse
 Reclamation to reduce amount of waste entering landfills
 Reducing the production impact on both air and water resources
 Working with the “big box” retailers to recover post-consumer wastes
 Substitutes for current products that offer sustainability include both bamboo
and cork flooring
 Each market is different in their environmental concerns (e.g. in Europe, buyers
are concerned about whether products are made in an environmentally friendly
manner and want to know if products are made with recycled material or
through other sustainable processes)

14. Dennis Ooi
International Imports
14
 Chinese manufacturers have become the US Vinyl Flooring Imports
number one importer and the main
competitor of U.S.-based flooring
manufacturers
 The International Trade Commission has
confirmed that flooring imports into the
U.S. are growing more quickly than
domestic production. This means that
foreign suppliers are growing their market
share at the expense of U.S.
manufacturers.
 The growth of imports has been driven by
US Wood Flooring Imports
a shift in preferences toward finished
flooring (which has a higher labor content),
exotic species and engineered flooring
 Illegal logging, which is more common in
other countries, also enhances the price
advantages of foreign suppliers
 The growth in popularity and acceptance of Source: Foreign Competition Report for the U.S. Building Products Industry,
laminate flooring benefits flooring Jordan, Knauff & Company
importers

15. Dennis Ooi
Summary
15
Continuously increased in Leading players are
• Entry of
• The size of large, • Aggressively integrating low cost
“leading” intermediate across businesses, activities, producers
customer (big box) and geographies from
• Knowledge and
expectation of end
customers
+ • Continuously investing in
advanced manufacturing,
data processing equipment,
+ China
• Over
• The breath of the
marketing strategy and supply in
distribution systems the
product range available
in the market for the end market
customers
=
Limiting the space for ABC CO growth
based on current business model
15

16. Dennis Ooi
16
2 Analysis of ABC CO

17. Dennis Ooi
Overall Performance
17
Post Crisis, ABC CO’s growth rate and GP Margin have been affected by
both economy-driven and competition-driven issues
Ekowood’s Average Annual Sales Growth and GP Margin
50%
40%
30%
20%
GP Margin
10%
0%
-10%
-20%
US Subprime
-30% mortgage crisis
-40% Sales Growth
-50%
2004 2005 2006 2007 2008 2009

18. Dennis Ooi
Bargaining Power
18
ABC CO is dealing with price sensitive expert buyers who have strong bargaining power, low
brand loyalty, plenty of supply alternatives, and is relying on them to promote its brand
• Lionvest Trading (UK) Pte Ltd UK,
Wholesaler
• Vepal A/S, Italy (Now known as Berti
Pavimenti Legno), Producer and
Wholesaler
• RMK Limited Ireland, Wholesaler
• Friedrich Klumpp GmbH, Coating
Producer
• Maderpark 2000 SL Spain, Distributor
• Shaw Industries Inc USA, Producer
and Wholesaler
• Long Floor Supply Inc USA,
Distributor
• GP Embelton and Co Ltd Australia,
Producer and Distributor
• True Grid Flooring Distributors
Australia, Producer and Distributor
• Takenaka Corporation Japan,
Construction Firm
Source: 2004 IPO Prospectus

19. Dennis Ooi
Product and Service Positioning
19
•Retail Price
Product Features
•Log selection system
•Production process
US
•Texture
•Grain
•Colour
UK
•Ease of Maintenance
•Hardness Australia
•Natural Decay Resistance
•Durable covering
•Dimensional stability Spain
•Surface durability
•Workability
•Ease in finishing
•Moisture content
ABC Italy
•Lifetime
•UV-protection
China
•Convenience of location Need to determine the positioning
Service Features
•Consistency of supply
•Responsiveness of ABC CO as compared to the Germany
•Species Education relevant players in various
•Floor Caring Education
•Installation Services countries, my resources are Malaysia
•Web Information
•Reputation
insufficient to do so
•Variety of options and
upgrades offered
•Warranties

20. Dennis Ooi
20
3 Becoming the Growth Champion

21. Dennis Ooi
The Theme
21
Competing to Competing to
be the Best be Unique
Value Innovation
The worst error in strategy is 1. Industry
to compete with rivals on the Forget industry analysis; many constraints are imaginary
same dimensions
2. Competition
Source: Professor Michael E. Porter
Harvard Business School Forget what competitors are doing, focus on adding value
3. Markets
Go for big blocks of customers; let some customers go
4. Capabilities
Forget current assets; ask “What if we were starting over?”
5. Products
Forget conventional products; figure out what customers need
Source: Blue Ocean Strategy, Kim and Mauborgne, Harvard Business
Review (Jan/Feb, 1997)

22. Dennis Ooi
Proposed Transformation
22
From To
Competing to be the Best Competing to be Unique
+ Mobile Showroom and
Franchising
Progressively
+ ABC CO Floorcovering
Institute
+ ABC CO Floor Surface
Treatment and Care
Products
Currently + Creative
Outsourced
Communications

23. Dennis Ooi
Proposed Transformation
23
Find the attractive customers
Competing to be Unique • Large, “leading” customers tend to attract the
most competition and be the most demanding
+ Mobile Showroom
Grow alternative channels
and Franchising
• Nurture and support alternative channels that
+ ABC CO bypass powerful intermediaries or cultivate new
Floorcovering customer groups
Institute
Create end user pull
+ ABC CO Floor • Temper the power of the immediate customer by
Surface Treatment appealing directly to the end consumer
and Care Products
Be different, not better
+ Creative
Communications • Strategic positioning to increase unique value to
the customer

24. Dennis Ooi
Find the attractive customers
24
Out target
+ M’sia

25. Dennis Ooi
Find the attractive customers
25
High net worth
individuals, HNWI
(NW> USD 1 million)
Total
467,000

26. Dennis Ooi
Find the attractive customers
26
Population Malaysia China India Indonesia Total Source: Capgemini and Merrill
Lynch Wealth Management, 2009
Total 28,250,000 1,338,612,968 1,183,120,000 229,965,000 Asia Pacific Wealth Report,
IMF, Wiki
HNWI 15,364 364,000 84,000 19,000 482,364
% HNWI 0.0544% * 0.0272% 0.0071% 0.0083%
GDP (nominal) per capita 6,897 3,678 1,031 2,329
Note Note
Total Population Targeted 1 482,364 Forex Rate 14 3.2035
% Potential Sales p.a 2 1.00%
Total Sales (RM) per sq. ft. 12 X 14 = 15 23.48
No of Installation p.a. 1X2=3 4,824
Average sq ft 4 2,000 Total Gross Profit (RM) per sq. ft. 13 X 14 = 16 13.34
Total Installation (sq ft) 3X4=5 9,647,273
Total Revenue (RM) 15 X 5 226,533,943
Industry Average Price Total Gross Profit (RM) 16 X 5 128,719,491
Hardwood (USD) per sq. ft. 6 4.83
Retail + Manufacturing GP% 7 50%
Gross Profit (USD) per sq. ft. 6X7=8 2.42 Item 2, 4, 9, 10 : based on personal estimation
Item 6 and 7: please refer to previous slide page 10 and 12
Installation Services (USD) per sq. ft. 9 2.50 No of HNWI in Malaysia is not available and it is estimated based on 2 times
GP% 10 70% * the HNWI in China (0.0272% X 2 = 0.0544%)
Gross Profit (USD) per sq. ft. 9 X 10 = 11 1.75
Total Sales (USD) per sq. ft. 6 + 9 = 12 7.33
Total Gross Profit (USD) per sq. ft. 8 + 11 = 13 4.17 Expected additional potential revenue p.a.
of RM226 million in the 5th year

27. Dennis Ooi
Alternative Channel : Mobile Showroom + Franchising
27
Customer Needs Distinctive Activities
Consumers like the idea of • Numerous station near various luxury residential
shopping for floor covering when areas
it’s convenient to them, in their
own home, with their own • Hardware & software program for in home
lighting and décor. measurement and quotes
• Perform demo to customers (hardness and
Value Proposition
moisture test)
Shop at home, bringing personal • Provide education on wood species, floor caring,
service closer to customer. and installation method
• Capture information about prospective
Risk / benefits to ABC CO
customers preferences, lifestyles, flooring
(+) 3 layers of GP Margin interests, etc. useful for further dialogue
(Manufacturing 24%, Retailing
35%, Installation 50%)
www.ABC CO.com
(+) If successful, it will be
another major channel of
distribution.
(-) Payback period for the
investment in trucks (e.g.
RM1mill for 4 units) maybe
stretched (>3 yrs)

28. Dennis Ooi
Create End User Pulls: ABC CO Floorcovering Institute
CPD Seminars
28
Customer Needs Distinctive Activities
Architects need to collect CPD • Installation of Hardwood Flooring (Seminar)
points annually
• Maintenance and Finishes for Hardwood Flooring
(Seminar)
Value Proposition
• Selecting and Specifying the Correct Hardwood
Seminars (Accredited Core Floor (Seminar)
Curriculum)
Free CPD Seminar
Risk / benefits to ABC CO Architects
(+) Establish a network of
architects who will recommend Recommendation
our products Buy
(+) Can be used as referral
system where architects are End Users
allowed to collect CPD points
for free if they use our Same concept can be applied to real estate
products
agents and interior designers
(-) Unable to recoup the cost of
conducting the seminar

29. Dennis Ooi
Create End User Pulls: ABC CO Floorcovering Institute
Certified Floorcovering Installers (CFI)
29
Issues Value Proposition
• Short supply of quality wood flooring • ABC CO is the sole certification provider in
contractors the Asia Pacific region
• Existing wood flooring contractors often • Further increasing the professionalism of
have their own way of doing things the wood flooring industry
• Installers seldom use knee pads, respirators, • As a education hub to the Asia Pacific
ear muffs and glasses region for training certified floorcovering
• The many challenges to a high-quality job- installers
site-finished floor have translated into good
business for factory-finished products (e.g. Distinctive Activities
laminate, rug and carpet)
• Low quality installation and sanding spoil the
• Be the major source of new trainees for the
image of the products and manufacturers trade
• Ultimately development of post high school
training program(s) in the Asia Pacific region
Customer Needs
• Facilitate Teacher Training
• Provide Work Experience
• Consumers have a high expectations for the
• Part Time Job Options
finished product and they want a furniture-
• Post High School Job Options
grade finish on a wood floor
• Referral to Formal Training Programs
• As floors are becoming more of a design
• Subsidize Materials and Training
point, specifiers are looking for that edge
that will make their floor a little different

30. Dennis Ooi
Create End User Pulls: ABC CO Floorcovering Institute
Certified Floor Covering Installers
30
Groom CFI to be Customer get work with the
the manager of used to the high local government ABC CO
Provide job
mobile showroom quality finishing to make CFI a monopolizes the
opportunity
or franchise and professional compulsory to market
holders work protect consumer
Risk / Rewards to ABC CO
(+) Control the downstream and increase end users willingness to pay
(+) This business model can work effectively in many countries where www.ABC CO.com
installers are not professionally train. (e.g. In China, massive
amounts of wood flooring being produced, but not being installed)
(-) Grooming a CFI, take about 3 years, the payback period maybe
stretched

31. Dennis Ooi
Create End User Pulls: ABC CO Floor Surface Treatment
and Care Products
31
Customer Needs Distinctive Activities
Consumers want the floor to look • Direct customer interaction through direct mail,
good all the time telephone, and the Internet
• Delivers the products to customers’ homes
Value Proposition
• Send as free gifts to previous customers and ask
Provide convenience to the for referral
customer in caring and
maintaining the wooden floor
Risk / benefits to ABC CO
(+) Consistently remind customer
of ABC CO brand Floor Care
(+) Can be used as free gifts for Manual
first time customer or as part
the referral system
(-) Minimal

32. Dennis Ooi
Create End User Pulls: Creative Communications
32
The Creative Brief
Get Targeted segment, staff, community
Who visit, buy, own, enjoy, think about ABC CO
To have a better perception about the company
By delivering a consistent Brand communication
Thru testimonials, PR activities, events sponsorship,
positioning statement, employer branding, seminars
While retaining a message of Diverse, History and
Excellence
3

33. Dennis Ooi
Create End User Pulls: Creative Communications
33
The Creative Brief
• Clear and consistent brand image
• Uniform styles
• In all forms of written and visual communication
Colours used with online publications
Logo appearing in most documents
Should black be used?
3

34. Dennis Ooi
Create End User Pulls: Creative Communications
34
Events
Employer
Testimonials PR Activities Seminars Sponsorships /
Branding
CSR
 Obtain satisfaction Contribute newspaper  “Techniques for wood  Give out bags
articles discussing  Becoming the flooring condition and T-shirts with
endorsement from authorized
about assessments” ABC CO logo to
previous customers employer for orphanage
(written and video) 1) The latest Chartered  “Formulating an homes
installation method Accountancy appropriate corporate real
 Creates corporate
video, showcase all used by ABC CO Training estate strategy”  Organise and
sponsor major
the previous floor 2) The house price  “Planning your future by sport events like
installed  Work with
appreciation enjoyed by choosing the right marathon to be
the previous ABC CO accredited flooring” held in major
 Create past schools to train
customers private colleges
success stories in floor covering  “How the design of floor
the form of articles 3) How the design of experts covering could affect your  Sponsor major
/ case studies floor covering could emotion, hence your life” transplant
affect your emotion, surgery
hence your life performed by
IJN.
Targeting people looking for new property, and for us to
collect name card and build the marketing database
3

35. Dennis Ooi
Create End User Pulls: Creative Communications
35
Private Charter Flight Golf / Japanese
5Star Hotels Banks
Hospitals Companies Club
Targeting: Credit
Targeting: High Targeting: : High Targeting: High
Card members Targeting:
Net Worth Net Worth Net Worth
and Private Expatriate
Medical Patients Individual Individual
Banking clients
ABC CO ABC CO ABC CO ABC CO
newsletter as a newsletter as a Special ABC CO
newsletter as a newsletter as a Magazine in foreign
reading material reading material reading material reading material language
for patient for hotel guest at the waiting at the waiting
lounge area
Infomercials for Infomercials for Infomercials
inpatient entertaining Infomercials for Infomercials entertainment at
entertainment staying in guests In-Flight entertainment at the waiting area
entertainment the waiting area
Joint funding of campaigns; training and support
3

36. Dennis Ooi
Create End User Pulls: Creative Communications
36
The Client’s Brief
Get potential, new and old customers
Who visit, ask, own, enjoy, think about ABC CO
To realise the brand promise
By delivering service, recognising, creating convenience,
providing information, being helpful
Thru Welcome Kit, Loyalty Communications, Prospect
Prioritization/Extending the Dialogue, ABC CO Magazine,
ABC CO Owner’s Circle, Cross Sell and Up Sell Marketing,
Opportunistic “Quick Win” Programs
While retaining a message of Diverse, History and Excellence
3

37. Dennis Ooi
Create End User Pulls: Creative Communications
37
Central system of measurement
Create a central system of
measurement to
Data Access
& Analysis  record a broad range of
Software information on ABC CO
customer
Marketing Staff  Campaign, response, and
Customer
Transactions
lifestyle data
 >100 appended individual
and household data points
Marketing  monitors communications and
Database
response from prospects and
Customer Service
customers
 Measurement includes cost
per response and cost per
sale
Appended
Data &  view the full shopper-owner
Modeling cycle from first point of contact,
Inputs from Frontline,
Phone, Web
through sale and cross sale
Web Site
3

38. Dennis Ooi
Create End User Pulls: Creative Communications
38
Core Communications Program
General Goals: To new product owners, > 5 years products
Goals: owners. Goals:
• Immersion in the ABC • Increase the repurchase • Purchase other ABC CO
CO Experience rate products
• Promotion of Owner’s • Multiple installation in • Capture information
Circle each household about their preferences,
• Refer new customers to • Refer new customers to lifestyles, change in
ABC CO ABC CO flooring interests, etc.
useful for further
dialogue
ABC CO Loyalty initiatives cover the entire ownership experience
Loyalty ABC CO Multiple Opportunistic
Welcome Extending
Communic Newsletter Owner’s Installation “Quick Win”
Kit the Dialogue
Programs Programs
ations Circle
3

39. Dennis Ooi
Create End User Pulls: Creative Communications
39
Emphasize on Appealing Design for All Marketing Material
Example
The way people see
• Visual
• Caption
• Headline
• Copy
• Signature (Advertisers logo, name, contact information)
Appeal to the need
• Comfort to walk upon
• Need for aesthetic sensation
• Hassle free (minimal maintenance required)
• Adds to the future value of home
• Need for prominence
• Need to feel safe
• Physiological need
3

40. Dennis Ooi
Create End User Pulls: Creative Communications
40
First glance focus point in the order numbered
It should in this order!
1st
1st
Need effort
to focus on
2nd 2nd
the flooring
3rd
3rd
2nd Logo colour
not
consistent
1st
3rd

41. Dennis Ooi
Create End User Pulls: Creative Communications
41
Communicating the Green Advantages of Wood to Our Customers
• It is important to know that cutting one tree provides the opportunity for another to grow and
that harvesting trees as a part of forestry is not the same as deforestation.
• Money generated from wood products can help to ensure the continued existence of the forest by
providing the private landowner an incentive not to convert forestland to another use.
Personal • salespeople need to believe in the green story and be well-versed in the
environmental aspects of our product as well as environmental issues in general,
selling including any differing requirements of certification agencies.
• ABC CO advertising should emphasize the core competencies, including those that
Advertising are focused on green, such as environmental certification.
Public • because green is a hot topic in society, free exposure in the media is easy to obtain.
A change in product composition and an accompanying press release can result in
relations news coverage and potentially free stories in key trade journals.
Direct • mailers and brochures, as well as e-mails, Web pages and other e-based forms of
marketing communication should help to carry the green theme.

42. Dennis Ooi
Be Different, Not Better:
Creating unique value to the customer
42
Mutually Reinforcing Activities
Free Flexible Highly Mobile
Creative Gifts timetable adaptable sales
communicat store
ions model
Present in new
Delighted Architects and existing
Care and Customer residential
Maintena Service areas
nce Interior Specifiers
Products Designers
Low
CPD start-
up
Modern
High quality costs
flooring
finishing tools / Academy
sanding CSR
machines Certified
Installer
Flexible Strong brand
remunera recognition Green
tion Lean and effort
highly
productive
Crews Premium
Prices PR
Clear activities
career
path Increase in
Sales

43. Dennis Ooi
Growing Strategically
43
1. Make the tested strategy even more distinctive
- Introduce new technologies, features, products or services that are tailored
to the chosen strategy and which leverage other distinctive activities within
the value chain of ABC CO
2. Deepen the selected strategic position rather than broaden it
- Raise the penetration of chosen customers / needs
3. Expand geographically to tap new regions or countries using the same
positioning
- Aggressively reposition foreign acquisitions around ABC CO’s strategy
4. Expand the market for what ABC CO can uniquely deliver
- Find other customers and segments that would most value the chosen
strategy

44. Dennis Ooi
Disclaimer
44
The list of suggestions presented in this presentation were developed
based on the desk research I have performed and the judgement call I
have made. As you may know, appropriate strategies could only be
derived after going through a complete strategic planning process and
desk research has a lot limitations, the data could be outdated,
inaccurate and incomplete. My main objective is to convince you that I
can contribute significantly to the sales growth of ABC CO by bringing
in creative ways of business development not currently applied by the
competition and are built on the current practises without over
elaborating on the background information to justify the options
selected. It is my intention to keep the information presented in this
presentation short and concise as not to bore you. The suggestion that
I have made are designed to exploit the weaknesses in the
competition in developing countries, creating new competitive
advantages for ABC CO, and hence, achieving the objective of
maximising ABC CO growth.

45. Dennis Ooi
Dennis Ooi
+6012 2082 789
kokpeow@gmail.com 45
Thank You
very much
for your
attention