This album by Beyonce contains both a CD of songs and a DVD of music videos. It breaks conventions by including the DVD and having a basic black design with just Beyonce's name on the cover. This minimalist design could be because Beyonce released the album without promotion, allowing her creative freedom. The interior photos focus on her body rather than face, again departing from conventions. Overall the design reflects Beyonce's power and independence as an artist.

1. Beyonce – Beyonce

2. This Album does not only include a CD for songs but also a DVD for videos of
Beyonce. This is not something that is done by a lot of artist but with the
upgrade of technology and artists wanting to give more to their fans to show
that they care, it has been seen more .
This sticker indicates some key
information that the consumer
may want to know before they
purchase the product.
There is also a parental advisory label
on this sticker. This label warns anyone
who might buy the CD/DVD in this
case that there may be content that is
found to be offensive or bad language.
This is conventionally in the bottom
right.
Conventionally the background of the
digipak would be an image of the artist
or something to represent the title and
meaning behind the album. Often
artists first digipak would have an
image of them to help the fans put a
face to the name of the artist. This
does not follow conventions but this
could be due to Beyonce feeling her
name speaks for itself; no image is
needed to explain that and
furthermore people already know who
she is.
The use of the colour pink could be used
as a convention of the R&B genre were it
is based on femininity. Pink is
stereotypical the colour for females and
blue the colour for males.
The font is bold and positioned in
the middle of the front of the cd
this could be shown to show the
importance of the name.
Furthermore the lack of other
information other than the sticker
could show Beyonce believes this is
the only information you need.
The use of her name Beyonce for the
Album could show the importance of
her name as a brand. By calling it
Beyonce this increases publicity for her
and this is concept for an album is knot
regularly seen increasing peoples
interests to consume.
However the basic design could be due to the way the CD was released. Beyonce Released the album with no
promotion and without any knowing it was released. This design could show that because she is Beyonce it
gives her the power to do thing her way without following any traditions or anything conventionally

3. Conventions of the back of a
CD cover include: track
names, amount of tracks on
the CD, dunning order of
tracks, image and colour. This
back of the CD cover does not
have image or much colour
and this may be due to
The spine conventionally
has the album name and
artist name. However due
to these being the same
name this means that the
focus is all on her name.
The UK classification: this is
exempt from the BBFC
classification.
This is the symbol to show
that it is a DVD. This is very
small as is not
Sony Music Entertainment is
the record label that was
behind this album. This logo is
quite big and this is due to
Sony music being a known
brand to be affiliated with big
artists and also the logo is
recognisable.
The basic black concept is followed through to the back of the CD
cover. Consistency in them is seen with most digipaks.
The barcode is in the traditional
positions for albums.
The use of the colour pink for
the lettering could be used to
show the femininity of
Beyonce. She's seen as a
strong individual and the use
of the pink colour is to show
she is specifically a strong
woman.
This information would
conventionally be smaller as
the fans don’t tend to look for
this information on purchase.
However, part of the
production was by Beyonce
herself, fans take interest into
this as it shows beyonces
talents.
The production details: in small
print as this isn’t so important to
fans. The legal information and
necessary details ae there.

4. This is a convention of the R&B genre.
In this genre women are very
provocative in their dress sense
showing very revealing clothes and
songs of a about relationships or
sexual manner and this can be seen
with the song drunk in love.
Beyonces hands are on a waist
and this is something that will
attract both the male and
female audiences. The male
will be looking at her figure
due to the sexual attraction
and the females will be looking
as they want a body liker hers.
Usually the image inside of the digipak
is one of the artist face which is part of
Goodwins theory of the star image.
This shows Beyonce once again going
against the convention or can be seen
to represent her body as the star
image.
The fact that the image is of
just of beyonces body could
show that in modern society
people look at the body
rather than peoples face and
she is using that to support
the marketing of her CD .
The picture could have also been used
as a metaphor to show herself as a
female figure. This is depicted by the
figure of the body and the hands on
the waist to show the body is female.

5. 50 Cent - animal ambition

6. This is the logo for 50
cent. As well as 50 cent
being an artist, he is
also a brand. This 50
logo is well recognised
and real fans will know
its him as soon as they
see this. This is why the
size is quite big and
even bigger than the
title of the album itself. This is smaller than the main title as it
is more of an explanation of the title
means, so less important. The fans
use this to gain a greater
understanding of what Animal
ambition means which is an untamed
desire to win. However, Animal
ambition is what the album will be
known as which is why it is bigger.
The digipak
cover is split into
two to show his
half animal and
half human self.
This supports the
album itself
showing his
animal ambition.
There is also a parental advisory label
on this sticker. This label warns
anyone who might buy the CD in this
case that there may be content that
is found to be offensive or bad
language. This is conventionally in
the bottom right.
50 cent kept his beard
in his image quite
rough and not shaped
up. This could be to
make him almost
animal-like himself
supporting the title
‘animal ambition’.
50 cent is not smiling in his image and this
could be due to the rap scene being very
aggressive and harsh.
The font is quite rough which
could be used to show the type
of person 50 cent id and where
he comes from. Furthermore it
could look like graffiti which is
seen as rebellious which is a
trait of the rap genre.
The size of this logo could be due to 50 cent leaving his
record label. This album could be an attempt to re-launch
himself as a brand so the focus is on him rather
than the album itself hence the bigger logo than title.

7. The conventions of the back of the CD are:
track names, amount of tracks on the CD,
dunning order of tracks, image and colour.
The image of an Animal again is
the reference of the title for the
album again which is animal
ambition.
This is the small print for legal
information that would not
affect or have any interest to
the fans to make them purchase
it.
The font is quite rough
which makes it have the
animal feeling to it. This
could refer to the rap
and the aggression that
comes with this genre of
music generally.
This is the executive producer
is 50 cent himself. His real
name is Curtis Jackson and as
he is a well known
businessman he can use this
name for a more professional
use. Furthermore only real
fans will understand why the
information is in a big font as
to real fans they know it is 50
cent himself.
The barcode is conventionally in
the bottom right and this is
followed by this digipak.
The image is dark
and quite gritty.
This could be due
the dark and gritty
person 50 cent is
himself.
Furthermore, it
makes it more
mysterious.

8. Bob Marley – Greatest Hits

9. This sticker would be used to
indicate the content that is
available on the CD. The sticker
shows the hits that a lot of Bob
Marley fans would be looking
for when purchasing the CD and
songs that a lot of people know.
The background of the
CD cover is the colours
related to the Caribbean.
This can represent the
genre of the music which
is Reggae which is
mainly know for being
produced by
Caribbean's.
‘Greatest hits’ Is a font size that is
nearly the same size of Bob Marley's
name. This could be due to the fact
that his greatest hits are what he is
known for and is just as important as
his brand name itself. Song’s like no
women no cry and I shot the Sheriff
that people are known by all
generations and people may be
looking for these songs just as there
looking for songs by Bob Marley.
The image of Bob Marley is a
picture of him smiling. This can be
show to represent his cool, calm
and collectiveness which he known
for and also known in the reggae
culture.
The animal can be used to represent the Caribbean's
fondness of the earth. They are very in touch with the
earth and animals rather than man made things which can
be seen with their use of marijuana as it is a plant.
There is no parental advisory sticker on the CD
cover which means that contain is suitable for
most ages. This is conventionally in the bottom
right
This is the production of the CD.
IT was produced by Star Musik.
This could be a big size due it
being well recognised.
The Reggae Genre
presents a calm vibe which
can be felt with the beats
and the this image
represents that. The image
of Bob Marley smiling can
be used to support this.

10. Both CD’s follow the
same design
The Caribbean colours follow
throughout the whole Digipak.
This is to represent the origin of
the music which is the
Once again, we see the use of
the artist image in a stencil form,
outlining his key features that
makes him recognisable to his
fan base. I.e. his dreadlocks and
smile
The position that Bob
marley is sitting it is
calm, collective
position which is
something that can
be represented in by
the music.
The CD follows the
design of the old vinyl
CD’s. This could be due
to the old school vibes
that the Reggae music
provide.
This is the
production of the
CD and this is not
really important to
the fans but it may
be it a well
recognised in the
reagge industry.
The
information is
in a smaller
print that the
title as it not as
important to
the consumer
as the title of it