Microlise helps fleet operators reduce costs and environmental impacts through telematics solutions that maximize utilization, increase efficiency, and improve safety and economy. Telematics provides data on driving behavior that can be used to educate drivers, implement gamification for friendly competitions, and improve performance by reducing fuel consumption, maintenance needs, and accidents. Effective driver engagement is important for field service fleets where driving may not be a main job function.

1. EMPOWERMENT OF
FLEET OPERATORS
ENGAGING WITH
DRIVERS USING
TELEMATICS
Stephen Watson, Director of Product, Microlise

2. INTRODUCTION TO MICROLISE
EMPOWERMENT OF FLEET OPERATORS
Microlise help our customers to reduce the costs and environmental
impact of their fleet operations.
We achieve this by maximising utilisation, increasing efficiency, and
improving economy and safety.

3. MICROLISE BY NUMBERS
OUR CUSTOMERS
HAVE REDUCED
EMISSIONS BY A
TOTAL OF
333,000 METRIC
TONNES PER YEAR
THE VEHICLES TRACKED BY
MICROLISE IN THE UK TRAVEL
OVER 4.95 BILLION
MILES EACH YEAR
OUR CUSTOMERS SAVE
OVER £172
MILLION PER YEAR
IN FUEL COSTS
MICROLISE HAS
CONNECTIONS
WITH OVER
190,000
VEHICLES
ACROSS THE
WORLD

4. OUR PEDIGREE
Delivering logistics management solutions for over 15
years
Telematics is at the heart of what we do
Many of the world’s largest retailers and 3PLs use
Microlise technology
Microlise provide white label telematics solutions to some
of the world’s largest OEMs

5. A GROWING FOOTPRINT IN THE FIELD SERVICE SECTOR
We have been using our core logistics telematics solution
to underpin a growing number of successful field service
deployments.
Deployments to blue chip operators within the field service
sector have yielded great benefits
Microlise recognise field service and car fleet sector does
place slightly different operational demands on a telematics
solution

6. QUESTION
As a multiple, how many more (or less) vans
are registered on UK roads today than Heavy
Goods Vehicles?
1. The same
2. 3 times more
3. 5 times more
4. 7 times more
5. 3 times less

7. NUMBER OF VANS ON THE ROADS
3,241,047
3,258,445
3,293,451
3,320,431
3,388,077
3150000
3200000
3250000
3300000
3350000
3400000
2009 2010 2011 2012 2013
Population of vans licensed

8. NEW VANS REGISTERED
186,380
222,915
260,153
239,641
271,073
321,686
0
50000
100000
150000
200000
250000
300000
350000
2009 2010 2011 2012 2013 2014
Van registrations

9. VAN KILOMETRES PER YEAR
65.5
66.1
66.6
66.4
68.5
64
64.5
65
65.5
66
66.5
67
67.5
68
68.5
69
2009 2010 2011 2012 2013
Van Kilometres (billion vehicle kilometres)
68,500,000,000

10. VAN ROADSIDE INSPECTION PASS RATE
50.00%
50.50%
50.20%
50.30%
49.70%
49.20%
49.40%
49.60%
49.80%
50.00%
50.20%
50.40%
50.60%
2009 2010 2011 2012 2013
Van test pass rate initial (class 7)
50%

11. QUESTION
When was the term telematics first
used?
1. 1942
2. 1978
3. 1986
4. 1991

12. TELEMATICS OF OLD
“Dots on maps” a real novelty
Business case centred around vehicle “tracking” and
security
No real insight on:
• Appropriate use of vehicles
• Driver performance and productivity
• Economy
• Safety

13. TELEMATICS NOW AS AN ENABLER FOR FLEET
OPTIMISATION
CANBus/
OBDII
Data
Telematics Unit
SAFETY
UTILISATION
A-G LEAGUE
TABLES
DRIVER ENGAGEMENTPERIPHERALS
COMPLIANCE
MAP
HEALTH
PLANNED VS ACTUAL
REPORTING
SCHEDULE EXECUTION
CUSTOMER SERVICE
ARRIVALS & DEPARTURE
3RD PARTY INTEGRATIONS

14. UNIQUE FIELD SERVICE / FLEET OPERATIONAL
REQUIREMENTS
Managers are often more operationally and less “driving” orientated
Often no dedicated driver training resource
Frequent remote working – less face time (if any)
Needs to support bottom up Driver / Engineer engagement
For the Engineer driving is a necessity – not their trade / primary skill
HMRC compliance requirements
Skilled engineers are expensive to replace!

15. CLEAR VIDEO
https://www.youtube.com/watch?v=w_DfI8CLpKI

16. QUESTION
At 80mph, how much more fuel does a typical
van consume than at 70mph?
1. 10%
2. 15%
3. 20%
4. 25%

17. DRIVER ENGAGEMENT
Tangible costs - Fuel, Wear & Tear, Accident damage
Intangible costs – Your Reputation
Improving driver performance is a significant
influencer of fleet cost and safety
How do you influence a workforce that doesn’t
consider driving as a core part of the job?

18. THE RULES OF THE GAME
Key behaviours that influence driver stress, safety and economy
• Speed
• A key factor in most road accidents
• Significant contributor to wasted energy
• Anticipation
• Read the hazards
• Be aware of the signs – road signs and other traffic
• Preparation
• Know your intended route before you begin
• Understand what you’re doing when you get where you are going
• Make sure you have the equipment you need

19. THE RIGHT TOOLS FOR THE JOB
Know your business culture
Link telematics to driver training
Provide different ways for drivers to engage with the information
• Face-to-face
• Remotely
• COPE or BYOD
Choose a telematics partner that will help you on your journey
“Speeding”, “Harsh Braking”, “Harsh Cornering”, “Coasting”, “Anticipation”, “Harsh Acceleration”,
“Harsh Acceleration”, “Over-driving”, “Over-revving”, “Cruise control use”, “Economy band
“Economy band driving”
Lots of information available, understand how you are going to us it, and how you are
going to introduce with drivers

20. USING TELEMATICS TO SUPPORT IMPROVEMENT
A good telematics product enables patterns and hotspots of driving behaviour to be easily visualised to management and more
importantly drivers
• Who?
• When?
• Where?
• How fast?
• One off or regular behaviour?

21. WHAT BAD LOOKS LIKE

22. WHAT GOOD LOOKS LIKE

23. GAMIFICATION
How to motivate staff?
• Carrot more effective than stick
• Educate them as professional drivers
• Add some competition - league tables
• Achievements
• Rewards
• If driving is part of the job, make it part of the
job!

24. WHAT GOOD LEADS TO
Efficient
9% reduction in fuel & CO2
Available
5-15% reduction in tyre, vehicle
maintenance and service costs
Safe
50% reduction in accidents
Responsible
90% reduction in speeding &
associated incidents

25. SUMMARY
• Vans exceptionally important to UK PLC and increasing in numbers
• Telematics has come a long way and is capable of a lot more than it
used to be – with a bright future too
• Field services has a unique set of requirements
• Driver engagement is critical – even when drivers don’t think of
themselves as drivers
• The potential for savings, cutting emissions
& improved safety are huge

26. ANY QUESTIONS?