Presentation from Web 2.0 Expo, SF. April 1, 2009.
What Would the Community Manager Do?
As the web becomes more social, companies of all sizes are choosing to do the same. Anyone at this conference will tell you: Participate in the conversation or die.
Enter the newest and hottest job description on the block: The Community Manager. But what does that role entail? Sure, the Community Manager can edit comments and moderate inappropriate forum posts but what else can she do?
She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.
We’ll explore case studies from this new field and learn what it takes to be an effective Community Manager. We’ll discuss how to integrate a Community Manger into your org chart and how to gain the most from her expertise. We’ll create a list of best practices and most importantly, talk about how to apply them to every position within your company.
Hiring a Community Manager could be a great thing for your company. Imagine if you could turn all of your employees into Community Managers! We’ll work together to learn how employees in every department of your company can benefit from asking the question: What Would the Community Manager Do?
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