0
What Would the Community Manager Do?


 Web 2.0 Expo, SF
   April 1, 2009
   Micki Krimmel
   @mickipedia
    #WWCMD
#WWCMD

“Scenario: CEO has to do layoffs. #WWCMD”
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/
Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/
creators
   empathizers
pattern recognizers
 meaning makers
“Markets are
Conversations”
?
?
What is a Community
     Manager?
Web Strategy
by Jeremiah
web-strategist.com/blog



  The Four Tenets
       of the
Community Manager




                ...
listening
Community   customer service
            solving needs
 Advocate   true to vision
PR
  Brand      events & panels
             participate
Evangelist
             vision/personality
shape editorial
                new media tools
Communication   responsive
                2 way street
actively seek input
Gathers   build relationships
          ask questions
 input
          report feedback
creators
   empathizers
pattern recognizers
 meaning makers
community advocate   empathizers
brand evangelist     meaning makers
communication        creators
gathers input        pa...
?
?
How to Hire a Community
       Manager?
Your Biggest Fan
Autonomy
  Authority
  Agency
Accountability
?
?
What if Everone was a
Community Manager?
“The Biggest Business Blunders
      Ever,” Forbes.com
WWCMD?
                Gather Input




“The Biggest Business Blunders
      Ever,” Forbes.com
How can I:
spread message?
convince people?
control message?
How can I:
 serve my community?
discover what they want?
   include in success?
trashy dating site
trashy dating site
search.twitter.com #WWCMD
What Would the Community Manager Do?
search.twitter.com #WWCMD
 What Would the Community Manager Do?



community advocate   empathizers
brand evangelist     m...
What Would the Community Manager Do?


 Web 2.0 Expo, SF
   April 1, 2009
   Micki Krimmel
   @mickipedia
    #WWCMD
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
WWCMD?
Upcoming SlideShare
Loading in...5
×

WWCMD?

6,328

Published on

Presentation from Web 2.0 Expo, SF. April 1, 2009.

What Would the Community Manager Do?

As the web becomes more social, companies of all sizes are choosing to do the same. Anyone at this conference will tell you: Participate in the conversation or die.

Enter the newest and hottest job description on the block: The Community Manager. But what does that role entail? Sure, the Community Manager can edit comments and moderate inappropriate forum posts but what else can she do?

She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.

We’ll explore case studies from this new field and learn what it takes to be an effective Community Manager. We’ll discuss how to integrate a Community Manger into your org chart and how to gain the most from her expertise. We’ll create a list of best practices and most importantly, talk about how to apply them to every position within your company.

Hiring a Community Manager could be a great thing for your company. Imagine if you could turn all of your employees into Community Managers! We’ll work together to learn how employees in every department of your company can benefit from asking the question: What Would the Community Manager Do?

Published in: Business, Technology, Design
1 Comment
33 Likes
Statistics
Notes
  • I realize the slides are not that helpful without the notes. I've been trying to upload the version with notes but slideshare doesn't seem to like it. So here is a link to download the keynote with notes: http://www.mickipedia.com/wp-content/uploads/2009/04/WWCMDwithnotes.key.zip
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
6,328
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
206
Comments
1
Likes
33
Embeds 0
No embeds

No notes for slide























































  • Transcript of "WWCMD?"

    1. 1. What Would the Community Manager Do? Web 2.0 Expo, SF April 1, 2009 Micki Krimmel @mickipedia #WWCMD
    2. 2. #WWCMD “Scenario: CEO has to do layoffs. #WWCMD”
    3. 3. Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
    4. 4. Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/
    5. 5. Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/
    6. 6. Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/
    7. 7. Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
    8. 8. Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/
    9. 9. creators empathizers pattern recognizers meaning makers
    10. 10. “Markets are Conversations”
    11. 11. ?
    12. 12. ? What is a Community Manager?
    13. 13. Web Strategy by Jeremiah web-strategist.com/blog The Four Tenets of the Community Manager Photo by Laughing Squid http://www.flickr.com/photos/laughingsquid/462007028/
    14. 14. listening Community customer service solving needs Advocate true to vision
    15. 15. PR Brand events & panels participate Evangelist vision/personality
    16. 16. shape editorial new media tools Communication responsive 2 way street
    17. 17. actively seek input Gathers build relationships ask questions input report feedback
    18. 18. creators empathizers pattern recognizers meaning makers
    19. 19. community advocate empathizers brand evangelist meaning makers communication creators gathers input pattern recognizers
    20. 20. ?
    21. 21. ? How to Hire a Community Manager?
    22. 22. Your Biggest Fan
    23. 23. Autonomy Authority Agency Accountability
    24. 24. ?
    25. 25. ? What if Everone was a Community Manager?
    26. 26. “The Biggest Business Blunders Ever,” Forbes.com
    27. 27. WWCMD? Gather Input “The Biggest Business Blunders Ever,” Forbes.com
    28. 28. How can I: spread message? convince people? control message?
    29. 29. How can I: serve my community? discover what they want? include in success?
    30. 30. trashy dating site
    31. 31. trashy dating site
    32. 32. search.twitter.com #WWCMD What Would the Community Manager Do?
    33. 33. search.twitter.com #WWCMD What Would the Community Manager Do? community advocate empathizers brand evangelist meaning makers communication creators gathers input pattern recognizers
    34. 34. What Would the Community Manager Do? Web 2.0 Expo, SF April 1, 2009 Micki Krimmel @mickipedia #WWCMD
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×