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WWCMD?
 

WWCMD?

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Presentation from Web 2.0 Expo, SF. April 1, 2009....

Presentation from Web 2.0 Expo, SF. April 1, 2009.

What Would the Community Manager Do?

As the web becomes more social, companies of all sizes are choosing to do the same. Anyone at this conference will tell you: Participate in the conversation or die.

Enter the newest and hottest job description on the block: The Community Manager. But what does that role entail? Sure, the Community Manager can edit comments and moderate inappropriate forum posts but what else can she do?

She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.

We’ll explore case studies from this new field and learn what it takes to be an effective Community Manager. We’ll discuss how to integrate a Community Manger into your org chart and how to gain the most from her expertise. We’ll create a list of best practices and most importantly, talk about how to apply them to every position within your company.

Hiring a Community Manager could be a great thing for your company. Imagine if you could turn all of your employees into Community Managers! We’ll work together to learn how employees in every department of your company can benefit from asking the question: What Would the Community Manager Do?

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  • I realize the slides are not that helpful without the notes. I've been trying to upload the version with notes but slideshare doesn't seem to like it. So here is a link to download the keynote with notes: http://www.mickipedia.com/wp-content/uploads/2009/04/WWCMDwithnotes.key.zip
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WWCMD? WWCMD? Presentation Transcript

  • What Would the Community Manager Do? Web 2.0 Expo, SF April 1, 2009 Micki Krimmel @mickipedia #WWCMD
  • #WWCMD “Scenario: CEO has to do layoffs. #WWCMD”
  • Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
  • Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/
  • Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/
  • Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/
  • Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
  • Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/
  • creators empathizers pattern recognizers meaning makers
  • “Markets are Conversations”
  • ?
  • ? What is a Community Manager?
  • Web Strategy by Jeremiah web-strategist.com/blog The Four Tenets of the Community Manager Photo by Laughing Squid http://www.flickr.com/photos/laughingsquid/462007028/
  • listening Community customer service solving needs Advocate true to vision
  • PR Brand events & panels participate Evangelist vision/personality
  • shape editorial new media tools Communication responsive 2 way street
  • actively seek input Gathers build relationships ask questions input report feedback
  • creators empathizers pattern recognizers meaning makers
  • community advocate empathizers brand evangelist meaning makers communication creators gathers input pattern recognizers
  • ?
  • ? How to Hire a Community Manager?
  • Your Biggest Fan
  • Autonomy Authority Agency Accountability
  • ?
  • ? What if Everone was a Community Manager?
  • “The Biggest Business Blunders Ever,” Forbes.com
  • WWCMD? Gather Input “The Biggest Business Blunders Ever,” Forbes.com
  • How can I: spread message? convince people? control message?
  • How can I: serve my community? discover what they want? include in success?
  • trashy dating site
  • trashy dating site
  • search.twitter.com #WWCMD What Would the Community Manager Do?
  • search.twitter.com #WWCMD What Would the Community Manager Do? community advocate empathizers brand evangelist meaning makers communication creators gathers input pattern recognizers
  • What Would the Community Manager Do? Web 2.0 Expo, SF April 1, 2009 Micki Krimmel @mickipedia #WWCMD