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Coastal Bend College & University of Houston-Victoria Distance Learning Academies Web Literacy Basics Michael Weston 2010 Title V Summer Academy
Why?     “…educators, policy makers, employers, and the public at large, must now recognize that <the> new literacies of the Internet will be central to the most important literacy and learning issues of our generation.” 	 - Coiro, Julie. Handbook of Research on New Literacies. New York: Lawrence Erlbaum Associates/Taylor & Francis Group, 2008. Print.
Search Engines
Search Engines Garbage in, garbage out Paid results Popular results Academic vs. non-academic
Search Engines
Credibility
Credibility
Academic Credibility?
Search Engines
Content Consumption News  Entertainment Education Television Film Music
Content Production Blogs Wikis Education Websites Discussion Boards Social Networking sites Audio and Video sharing
The Long Tail or just stale? “Often presented as a phenomenon of interest primarily to mass market retailers and web-based businesses, the Long Tail also has implications for the producers of content, especially those whose products could not — for economic reasons — find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavour. One example of this is YouTube, where thousands of diverse videos — whose content, production value or lack of popularity make them inappropriate for traditional television — are easily accessible to a wide range of viewers.” -Source: http://en.wikipedia.org/wiki/Long_Tail
Intellectual Property Fair Use? Citation Repurposing of Content Copyright Infringement
Security Phishing Trojans Bogus sites Pop-ups
A new pattern of communication and influence built around social networks and participatory media: The four-step flow of information attention acquisition assessment action 15
How do you get students’ attention? 16
How do you help students acquire information? 17
How do you help students assess information? 18
How do you help students act on information? 19

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Key concepts of Web Literacy in 2010

  • 1. Coastal Bend College & University of Houston-Victoria Distance Learning Academies Web Literacy Basics Michael Weston 2010 Title V Summer Academy
  • 2. Why? “…educators, policy makers, employers, and the public at large, must now recognize that <the> new literacies of the Internet will be central to the most important literacy and learning issues of our generation.” - Coiro, Julie. Handbook of Research on New Literacies. New York: Lawrence Erlbaum Associates/Taylor & Francis Group, 2008. Print.
  • 4. Search Engines Garbage in, garbage out Paid results Popular results Academic vs. non-academic
  • 10. Content Consumption News Entertainment Education Television Film Music
  • 11. Content Production Blogs Wikis Education Websites Discussion Boards Social Networking sites Audio and Video sharing
  • 12. The Long Tail or just stale? “Often presented as a phenomenon of interest primarily to mass market retailers and web-based businesses, the Long Tail also has implications for the producers of content, especially those whose products could not — for economic reasons — find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavour. One example of this is YouTube, where thousands of diverse videos — whose content, production value or lack of popularity make them inappropriate for traditional television — are easily accessible to a wide range of viewers.” -Source: http://en.wikipedia.org/wiki/Long_Tail
  • 13. Intellectual Property Fair Use? Citation Repurposing of Content Copyright Infringement
  • 14. Security Phishing Trojans Bogus sites Pop-ups
  • 15. A new pattern of communication and influence built around social networks and participatory media: The four-step flow of information attention acquisition assessment action 15
  • 16. How do you get students’ attention? 16
  • 17. How do you help students acquire information? 17
  • 18. How do you help students assess information? 18
  • 19. How do you help students act on information? 19