This presentation describes the work done by Take Back the Tech! This was prepared for a Colloquium on Digital Media and Gender Violence on December 9, 2013, in Chennai, as part of the 2013 Prajnya 16 Days Campaign against Gender Violence.
Point 1: see AWID, “why tech is a women’s rights issue” (http://www.awid.org/publications/primers/factsissues7.pdf)
16 Days 2013: Presentation on Take Back the Tech
[Embed the Take Back The Tech! Campaign video as the first slide, to introduce the campaign and issue
Back The Tech! starts
a basic premise:
• Information and communications technology are
• Communication rights, such as the right to
information, expression and privacy, are critical
components of the women’s rights agenda
What is Take Back The Tech?
• A collaborative 16 days of activism against
gender-based violence campaign
• A call to every user – especially grrls and women –
to take control of technology, and use them
creatively and strategically to end violence against
Why Take Back The Tech?
• To create digital spaces that protects everyone’s right
to move freely and participate in equally, without
harassment or threat to safety (echoing “Take Back The
• To realise our rights to shape, define, participate, use
& share knowledge, information and ICTs.
Why Take Back The Tech?
• To address the intersections between
communication rights and women’s human rights,
especially violence against women.
•To recognise women’s historical and critical
participation and contribution to the development of
APC WNSP initiated Take Back The Tech, & collaboratively built this actionbased campaign with partner organisations and many, many individuals
& collectives in different parts of the world who shared their knowledge,
energy and ideas in shaping the campaign and by taking action.
Since it began, local Take Back The Tech! campaigns have taken place in more
than 30 countries, including in Brazil, Canada, Rwanda, Pakistan, Uruguay,
Mexico, Philippines, Malaysia, Germany, South Africa, Bangladesh, United
Kingdom, United States, The Congo, Cambodia, Argentina, Spain, Bosnia and
Herzegovina and more.
Countless blog posts, tweets, print screens of campaign banners all over the
worldwide web and other forms of online content dissemination have
taken place in support of the campaign
“If I had…
free from VAW
16 days of
blogging on VAW
discourse and the
Idea & practice
and spread through
action with offline
online platforms and
speak their own
on women’s rights,
Communications & campaign strategy
• Daily actions
Explore, learn and play with technology and use it for activism
Think about connections between violence against women and ICTs
Making it simple & do-able – everyone communicates in some way,
everyone can take action
• Making the connection between online and offline
Visual language of campaign
Joining the dots between representation, information and social
Linking online action with offline spaces, and offline action with online
Support for your campaign:
Information and resources: about the issue, strategies & how to be safe
Campaign kit: how to organise, talk about and spread your campaign
Design, visuals and multimedia: download, use, adapt, create & share
Collaborative online campaign spaces & collective ownership:
campaign website to share your campaign activities & materials, and join our
Connect and grow the campaign: shared identifiers, add your campaign
or find a local campaign near you!
Sharing stories, ideas for action, materials and strategies