This document discusses changes in social media usage and the rise of visual social networks. It notes that younger users are increasingly using platforms like Instagram and Pinterest rather than Facebook. Mobile access to social media is also growing dramatically. The document advises businesses to listen to their target customers, claim their location on services like Foursquare to attract local customers, use engaging photos on visual networks, and ensure their business is accessible on mobile devices.
7. Social media is undergoing
fast & dramatic changes from:
Shape
Size
Features
8. Almost different shapes of of social
media platforms are added to virtual
environment everyday and change
users’ habits
9. Recent research shows around 34% of
Facebook users say the time they spend on
the site has decreased over the past year,
while they more use Instagram and Pinterest.
User’s habit is changed
34. • Claim your business’s location
• Offer foursquare special
• Enhance your events
• Let your customers know where
they can find you online
• Link to your foursquare page
from facebook, twitter,
instagram, and pinterest
40. Kissmetrics, photos attract 53 percent more “Likes,” 104 percent more comments and 84
percent more click
Photos attract 53%
more “Likes,” 104%
more comments and
84% more click in
Facebook.
41. Use photo sharing social media to
promote your business (instagram,
pinerest)
The best pictures are self-explanatory,
like infographics and charts
42. The smartphone is driving footfall and shaping shopping behaviour
in-store
4
Make your business based on portable devices
To view this presentation, first, turn up your volume and second, launch the self-running slide show.
It’s interesting to know many couples in the world sleep with each other side by side while in another side, they have their cellphones…!
So, anybody knows what have happen for us…?