Media Mosaic defines "Facebook strategies"

1. Prepared By:
Future of Facebook in Isha Mahan
Search Media Mosaic

2. f
On
acebook
ast
acts
More
7+
million
Apps and
websites
Are integrated
on Facebook
average than 900
250 million
million objects Age of
people average
photos are interact
updated with user is 38
every day and rising
More than 2
Over 800 million
Over 800 million billion posts
Active users
Active users are liked and
commented on
Around the world
Around the world daily
FACEBOOK FACTS

3. AVERAGE USER ACTIVITY

4. THE BIG PICTURE

5. 87% people like brands on Facebook while
13% don’t
POWER OF LIKE

6. 34% 21% 14% 11% 20%
Biggest Motivators in Liking a Brand
Top ways Consumer interact with
Brands
POWER OF LIKE

7. Those who like Brand Says
POWER OF LIKE

8. How to get non likes like the brand?
47%
36%
30%
27%
Why don’t you like brands on Facebook?
POWER OF LIKE

9. FACEBOOK ECOSYSTEM

10. TOP FACEBOOK INDUSTRIES BY ENGAGEMENT RATE

11. 1. WATCH AND LEARN
Do some searching to find complementary businesses as well as
competitors that you can learn from. Look at the Facebook pages of
the big brands you admire.
2. FACEBOOK BEST PRACTICES
• Post every day. There are studies that show posting between 3-5 times
a day can be good amount for Pages
• Focus on engagement. Ask questions, post helpful tips, links to articles
that your audience will Like and Share.
• Have a call to action. Tell people to click the Like or comment on the
post. Have them watch your video or go to your website.
• Don’t oversell or undersell.
• Make it fun.
FACEBOOK STRATEGIES

12. 3. CREATE A CONTENT CALENDAR
• Monday morning: 3rd party link to an interesting relevant article
• Monday afternoon: Photo (could be a product or behind the scenes
event)
• Tuesday morning: Your own blog post (assuming you post weekly)
• Tuesday afternoon: Question of the day (could be around a news
event, a social question, or crowd sourcing to find out what your
audience is struggling with around your niche)
• Wednesday morning: Fan of the Week (highlight a Fan or Fan Page
that has contributed to the conversation) You can use a Facebook App
such as Fan of the Week for Pages
FACEBOOK STRATEGIES

13. 4. AND THE WINNER IS… YOUR BUSINESS
There is a difference between a sweepstakes and a contest and that
difference is significant in Facebook terms.
In a sweepstakes, people drop their entry in a box, real or virtual,
and wait to see whose lucky ticket is drawn. But a contest, a contest
requires entrants to get creative.
It requires they get engaged and that engagement drives relevance
which is something Facebook and Facebook relationships thrive on.
FACEBOOK STRATEGIES

14. Oreo created the Oreo Jingle Contest. The contest asked people to weigh in as to
whether or not their new product, Oreo Cakesters, should be dunked in milk the
same as their iconic cookies and challenged the Facebook community to vote on two
versions of an Oreo jingle while offering them the option to post their own video
renditions of the song. The contest hit all the right Facebook buttons. It required
people to get involved by casting a vote, it offered them the opportunity to
participate
by submitting their own videos, it made Oreo Facebook fans feel as though their
opinions mattered and it kept the Facebook community focused on Oreos.
CASE STUDY

15.  You may think that you’re doing everything just right to build an engaged
Facebook audience, but just to be sure you should check with Facebook’s
analytic package called Insights.
 To see the Insights for your page click the ‘Edit Page’ button on the upper
right of the page (assuming that you are logged in as one of the page admins,
of course).
 Then select ‘Insights’ from the left hand navigation. This should take you to
the Overview page with two sections.
 Right underneath that is the overview for Interactions, which are counts of
people who have Liked or Commented on your posts.
ROI OF FACEBOOK PAGE

16. You’ll see graphs showing Users, which represent the counts of people who
have viewed or interacted with your page (even if they haven’t Liked it).
ROI OF FACEBOOK PAGE (INSIGHT)

17. Clicking on ‘See Details’ for Interactions will take you to a page showing how many times each of your page
posts has been viewed. It will also show you the feedback for each day – how many people Liked, Commented
or Unsubscribed
Right underneath that is one of the gems of Insights, a listing of every one of your posts with counts for
Impressions and Feedback.
ROI OF FACEBOOK PAGE

18. The User details include the ‘Like Sources’ so that you can get a
feel for where your audience is coming from.
ROI OF FACEBOOK PAGE

19. Not only should you watch your Insights within Facebook but also
monitor what is being said about you on the web in general.
Some of the tools are:
• Kurrently
• Social Mention
• Topsy
• How Sociable
• Tinker
ROI OF FACEBOOK PAGE

20. PTA: Ppl talking about
10 MOST ENGAGING BRANDS ON FB

21. THANK YOU!
Contact: Media Mosaic
www.media-mosaic.com
info@mosaic-service.com
Source: http://www.socialbakers.com/facebook-pages/brands/