What is the common feature of microblogging?1.Compared with conventional blogging, microblogging is easier, faster and more immediately accessible.2.Microblogging platform enable its users to send and read text-based messages of up to a certain quantity of characters.3. Microblogging includes the ability to send messages, audio, video, and even attached files.
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Microblogging is changing our reading habit•People are more likely to be attracted by an exaggerated or sensational title.•People are losing patience to finish reading a long text.
•People begin to resist thinking depth and breadth during browsing through the microblogs.•Most of the tweets are very simple and concise because of the limited characters, which will weaken our abilities to understand a profound book.
Other social media toolsPeople creating: blogs, podcastPeople connecting: social networks and virtual worlds
People reacting to each other: forums, ratings, and reviewsPeople organizing content: tags
What’s the common feature of these social media tools?• Simple•Concise•Easy accessibility
Back to the microbloggingIt cannot be denied that microblogging is arelatively new craze that’s hailed as conventionalBlogging’s easier, faster, and more immediatelyaccessible cousin.However…We should avoid to get stuck in the 140 words.
Reference•Safko Lon. 2010. Social Media Bible. Wiley & Sons, Inc., Hoboken, New JerseyISBN: 978-0-470-62397-8(paper)•Dan Zarrella and Alison Zarrella. 2011. The Facebook Marketing Book. O’ Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472 ISBN: 978-1-449-38848-5•Damian Ryan & Calvin Jones. 2009. Understanding Digital Marketing. 525 South 4th Street, #241 Philadelphia PA 19147 USA. ISBN: 978-0-7494-5389-3