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McKinsey: Understanding shifts in consumer behavior

by on Jun 20, 2012

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Big data is getting bigger, creating more challenges and opening more opportunities for businesses. This McKinsey presentation argues that CMOs and sales leaders need to take 5 actions: harness their ...

Big data is getting bigger, creating more challenges and opening more opportunities for businesses. This McKinsey presentation argues that CMOs and sales leaders need to take 5 actions: harness their data, put data at the heart of the organization,

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McKinsey: Understanding shifts in consumer behavior McKinsey: Understanding shifts in consumer behavior Presentation Transcript