Optimizing Marketing Campaign ROI

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This webcast provides valuable information on streamlining marketing campaigns and tracking measurable results within a CRM solution to optimize ROI. Gain insight from campaign performance results to fine tune campaigns and drive sales opportunities.

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  • There are a number of marketing reports that are included in Maximizer including Email Campaign Response Metrics and Email Campaign ROI John will show you these in the live demo
  • Optimizing Marketing Campaign ROI

    1. 1. Navigating Roadblocks with CRM:Optimizing Marketing Campaign ROI
    2. 2. Speakers Neal Cranna John Easton Director, Marketing Director, Product Management
    3. 3. Marketing ROI –Revenue Marketing“The requirement for marketers to demonstrate ROI is a trendthat is here to stay. For 2012, choose measurable marketingprograms and define your objectives and success metrics.”“Its an old saying in the business world, but it never reallygrows old: You cant manage what you cant measure.” -Marketing Profs.comSource: Marketing Profs Chris Chariton
    4. 4. Campaign ROI Basics Social Email Web Media ROI $$ Cost Per Lead
    5. 5. Basic Campaign Flow Lead Capture Purchase or Measurement Promotion or Response Sales Follow of Results in CRM Up
    6. 6. Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
    7. 7. Campaign Process Email Invitation Landing Page Registration Form
    8. 8. Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
    9. 9. Building Targeted Lists
    10. 10. Campaign Process
    11. 11. Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
    12. 12. Campaign Email Content
    13. 13. Campaign Email Execution
    14. 14. Lead Capture Forms
    15. 15. Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
    16. 16. Email Metrics
    17. 17. Lead Management Process
    18. 18. Sales Follow Up: Field Marketing
    19. 19. Webinar Poll Results What challenge(s) do you have with email marketing? Targeting recipients with highly relevant content 32% Quantifying email marketing ROI 23% Lack of an effective email marketing strategy 41% Inadequate staffing resources 32% Lack of efficient email marketing process 36%
    20. 20. Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
    21. 21. THANK YOUFor all your Sales & Services needs: Contact your Account Manager or local Maximizer Business Partner in your area Email: sales@maximizer.com Phone: 1-800-804-6299

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