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Optimizing Marketing Campaign ROI
 

Optimizing Marketing Campaign ROI

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This webcast provides valuable information on streamlining marketing campaigns and tracking measurable results within a CRM solution to optimize ROI. Gain insight from campaign performance results to ...

This webcast provides valuable information on streamlining marketing campaigns and tracking measurable results within a CRM solution to optimize ROI. Gain insight from campaign performance results to fine tune campaigns and drive sales opportunities.

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  • There are a number of marketing reports that are included in Maximizer including Email Campaign Response Metrics and Email Campaign ROI John will show you these in the live demo

Optimizing Marketing Campaign ROI Optimizing Marketing Campaign ROI Presentation Transcript

  • Navigating Roadblocks with CRM:Optimizing Marketing Campaign ROI
  • Speakers Neal Cranna John Easton Director, Marketing Director, Product Management
  • Marketing ROI –Revenue Marketing“The requirement for marketers to demonstrate ROI is a trendthat is here to stay. For 2012, choose measurable marketingprograms and define your objectives and success metrics.”“Its an old saying in the business world, but it never reallygrows old: You cant manage what you cant measure.” -Marketing Profs.comSource: Marketing Profs Chris Chariton
  • Campaign ROI Basics Social Email Web Media ROI $$ Cost Per Lead
  • Basic Campaign Flow Lead Capture Purchase or Measurement Promotion or Response Sales Follow of Results in CRM Up
  • Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
  • Campaign Process Email Invitation Landing Page Registration Form
  • Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
  • Building Targeted Lists
  • Campaign Process
  • Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
  • Campaign Email Content
  • Campaign Email Execution
  • Lead Capture Forms
  • Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
  • Email Metrics
  • Lead Management Process
  • Sales Follow Up: Field Marketing
  • Webinar Poll Results What challenge(s) do you have with email marketing? Targeting recipients with highly relevant content 32% Quantifying email marketing ROI 23% Lack of an effective email marketing strategy 41% Inadequate staffing resources 32% Lack of efficient email marketing process 36%
  • Campaign Process Planning: Define Metrics: Lead Management: Campaign Goals and Measuring Results Objectives Sales Follow Up and Adapting Execution: Measuring Results: Data: Segmentation Email of Target audience Sales Opportunities Communication and Created Lead Capture Process: Campaign Content: Email Campaign (M)ROI: Components and Development and Marketing Return on Timeline Messaging Investment
  • THANK YOUFor all your Sales & Services needs: Contact your Account Manager or local Maximizer Business Partner in your area Email: sales@maximizer.com Phone: 1-800-804-6299