Tiara Hotels & Resorts

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Transcript

  • 1. Anne-Sophie Rivereau
    Matthieu Laboye
    1
  • 2. Website: current organization
    2
    The company has a good looking and well organized website however…
    Optimized pages:
    No direct access to a Google map when searching for a hotel
    Site content:
    No mobile website
    Press reviews:
    No reviews accessible from Google when searching
  • 3. Site Content & Optimized pages: example of a good strategy they adapt to their company
    3
  • 4. Social Medias: what they have: Facebook
    4
  • 5. Social Medias: what they have: Twitter
    5
  • 6. Social Medias: what they have: LinkedIn
    6
  • 7. Roadmap to Social Media Optimization
    7
    Increase linkability:
    They should make cross-links between their institutional website and their social media networks
    As well we can image some links to travel social media like TripAdvisor
  • 8. Roadmap to Social Media Optimization
    8
    Improve tagging and bookmarking
    They should add a bookmark button on their website
    They can use the “addthis” application on their institutional website
  • 9. Roadmap to Social Media Optimization
    9
    Help your content travel
    The hotels are all located in beautiful environment, so they should advantage of that and create videos
    They could submit them to a own YouTube channel or create a vlog
    Encourage the mashup:
    Make this content free to use
  • 10. Roadmap to Social Media Optimization
    10
    Additional measures
    Creation a real newsletter to be complementary with the Twitter account
    Publish pictures of the different properties in Flickr
    Put content in the “Press” section of the website to help journalists making the promotion of the brand
  • 11. How to measure impact of improvements?
    11
    Count the numbers of:
    subscribers to the newsletter
    followers on Twitter
    Fans on Facebook
    Look at the evolution of the booking rate