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Tiara Hotels & Resorts


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Tiara Hotels & Resorts

  1. 1. Anne-Sophie Rivereau<br />Matthieu Laboye<br />1<br />
  2. 2. Website: current organization <br />2<br />The company has a good looking and well organized website however…<br />Optimized pages:<br />No direct access to a Google map when searching for a hotel<br />Site content:<br />No mobile website<br />Press reviews:<br />No reviews accessible from Google when searching<br />
  3. 3. Site Content & Optimized pages: example of a good strategy they adapt to their company<br />3<br />
  4. 4. Social Medias: what they have: Facebook<br />4<br />
  5. 5. Social Medias: what they have: Twitter<br />5<br />
  6. 6. Social Medias: what they have: LinkedIn<br />6<br />
  7. 7. Roadmap to Social Media Optimisation<br />7<br />Increase linkability:<br />They should make cross-links between their institutional website and their social media networks<br />As well we can image some links to travel social media like TripAdvisor<br />
  8. 8. Roadmap to Social Media Optimisation<br />8<br />Improve tagging and bookmarking<br />They should add a bookmark button on their website<br />They can use the “addthis” application on their institutional website<br />
  9. 9. Roadmap to Social Media Optimization<br />9<br />Help your content travel<br />The hotels are all located in beautiful environment, so they should advantage of that and create videos<br />They could submit them to a own YouTube channel or create a vlog<br />Encourage the mashup:<br />Make this content free to use<br />
  10. 10. Roadmap to Social Media Optimization<br />10<br />Additional measures<br />Creation a real newsletter to be complementary with the Twitter account<br />Publish pictures of the different properties in Flickr<br />Put content in the “Press” section of the website to help journalists making the promotion of the brand<br />
  11. 11. How to measure impact of improvements?<br />11<br />Count the numbers of:<br /> subscribers to the newsletter<br />followers on Twitter<br />Fans on Facebook<br />Look at the evolution of the booking rate<br />