Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tiara Hotels & Resorts

361 views

Published on

  • Be the first to comment

  • Be the first to like this

Tiara Hotels & Resorts

  1. 1. Anne-Sophie Rivereau<br />Matthieu Laboye<br />1<br />
  2. 2. Website: current organization <br />2<br />The company has a good looking and well organized website however…<br />Optimized pages:<br />No direct access to a Google map when searching for a hotel<br />Site content:<br />No mobile website<br />Press reviews:<br />No reviews accessible from Google when searching<br />
  3. 3. Site Content & Optimized pages: example of a good strategy they adapt to their company<br />3<br />
  4. 4. Social Medias: what they have: Facebook<br />4<br />
  5. 5. Social Medias: what they have: Twitter<br />5<br />
  6. 6. Social Medias: what they have: LinkedIn<br />6<br />
  7. 7. Roadmap to Social Media Optimisation<br />7<br />Increase linkability:<br />They should make cross-links between their institutional website and their social media networks<br />As well we can image some links to travel social media like TripAdvisor<br />
  8. 8. Roadmap to Social Media Optimisation<br />8<br />Improve tagging and bookmarking<br />They should add a bookmark button on their website<br />They can use the “addthis” application on their institutional website<br />
  9. 9. Roadmap to Social Media Optimization<br />9<br />Help your content travel<br />The hotels are all located in beautiful environment, so they should advantage of that and create videos<br />They could submit them to a own YouTube channel or create a vlog<br />Encourage the mashup:<br />Make this content free to use<br />
  10. 10. Roadmap to Social Media Optimization<br />10<br />Additional measures<br />Creation a real newsletter to be complementary with the Twitter account<br />Publish pictures of the different properties in Flickr<br />Put content in the “Press” section of the website to help journalists making the promotion of the brand<br />
  11. 11. How to measure impact of improvements?<br />11<br />Count the numbers of:<br /> subscribers to the newsletter<br />followers on Twitter<br />Fans on Facebook<br />Look at the evolution of the booking rate<br />

×