Sophie Vanderbroek, Xerox, CXO Business Transformation, May 28, 2014

1. Business Transformation -
Agile Innovation drives
Organic growth
Sophie Vandebroek, PhD
Xerox Chief Technology Officer
President, Xerox Innovation Group
www.xerox.com/innovation

2. 2
You have known us as a copier/printing company

3. The more progress the world makes…
the more complicated the world becomes.
3

4. Healthcare
Finance & Accounting
Human Resource Services
Customer Care
Transportation
Managed Print Services
4
Graphic Communications
We’re helping clients in areas you might not expect

5. 1. User pain points & dreams
2. Foster an innovative culture
3. Leverage the world
4. Manage a portfolio of options&
introduce new business models
Agile Innovation best practices
5

6. Dreaming sessions: understanding clients and
partners pain points and dreams
6

7. What people say
What people do
and what people say they do
are entirely different things
Ethnographic experts
7

8. 1. User pain points & dreams
2. Foster an innovative culture
3. Leverage the world
4. Manage a portfolio of options&
introduce new business models
Agile innovation best practices
8

9. “Diversity is more than the right thing to do;
it’s critical to our success as a company.”
Ursula Burns, Xerox CEO
An innovative culture is an inclusive culture
9

10. An innovative culture is also a learning culture
10

11. Xerox’s agile, iterative services innovation process
Customer
pilots
Prototyping
Multiple iterations
of the Minimum
Viable Product
Commercialization
Design
workshops
Modeling
Field
studies
Multiple benefits of this agile approach:
• Solve the right problem
• Understand how value is created
• Avoid costly revisions after launch
11

12. 1. User pain points & dreams
2. Foster an innovative culture
3. Leverage the world
4. Manage a portfolio of options&
introduce new business models
Agile innovation best practices
12

13. “Not all the smart people work for you,
so you better go find them, connect to them,
and build upon what they can do.”
Henry Chesbrough
13
Create an open innovation ecosystem
13

14. 1. User pain points and dreams
2. Foster an innovative culture
3. Leverage the world
4. Manage a portfolio of options &
introduce new business models
Agile innovation best practices
14

15. Portfolio: not just where you are today…
but where you want to be
15

16. Xerox Innovation: Creating the future with you
Thank you!