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Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
Digital Activism Strategy in 11 Steps
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Digital Activism Strategy in 11 Steps

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from a 2009 training in Morocco

from a 2009 training in Morocco

Published in: Technology, Sports, Business
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Transcript

  • 1. Flickr: Nina Matthews Photography
  • 2. Strategy a plan for how to achieve your goal
  • 3. 1) Build a team. photo: ninkinanka (Flickr)
  • 4. Build a team. photo: ninkinanka (Flickr) Strategy
  • 5. 2) Develop a goal.
  • 6. 2) Develop a goal.
  • 7. 3) Collect information. photo: centralmnstories (Flickr)
  • 8. 3) Collect information. Who? What? When? Where? Why? Goal
  • 9. 4) Recruit supporters.photo: baonguyen (Flickr)
  • 10. 5) Build a web presence.
  • 11. 6) Identify a target.
  • 12. 6) Identify a target. Who has the power to give you what you want?
  • 13. 7) Develop an action.Photo: sengkit (Flickr)
  • 14. 8) Make a call to action.Photo: ItzaFineDay (Flickr)
  • 15. 8) Make a call to action. Communicators develop message & Organizers contact supporters via •Social Networks •E-mail •Web Site •Mobile
  • 16. 9) Execute action.Photo: Joe Tresh (Flickr)
  • 17. 10) Evaluate action.Photo: eggman (Flickr)
  • 18. 11) Plan next action.
  • 19. 12) Repeat steps 9-11 until you achieve your goal.
  • 20. Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Pres Recruit Information Goal Team Strategic Steps of a Digital Activism Campaign
  • 21. Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Site Recruit Information Goal Team Strategic Steps of a Digital Activism Campaign
  • 22. Plan Cycle of Activism ExecuteEvaluate Goal
  • 23. Thank You!

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