Digital Activism Strategy in 11 Steps

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from a 2009 training in Morocco

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Digital Activism Strategy in 11 Steps

  1. 1. Flickr: Nina Matthews Photography
  2. 2. Strategy a plan for how to achieve your goal
  3. 3. 1) Build a team. photo: ninkinanka (Flickr)
  4. 4. Build a team. photo: ninkinanka (Flickr) Strategy
  5. 5. 2) Develop a goal.
  6. 6. 2) Develop a goal.
  7. 7. 3) Collect information. photo: centralmnstories (Flickr)
  8. 8. 3) Collect information. Who? What? When? Where? Why? Goal
  9. 9. 4) Recruit supporters.photo: baonguyen (Flickr)
  10. 10. 5) Build a web presence.
  11. 11. 6) Identify a target.
  12. 12. 6) Identify a target. Who has the power to give you what you want?
  13. 13. 7) Develop an action.Photo: sengkit (Flickr)
  14. 14. 8) Make a call to action.Photo: ItzaFineDay (Flickr)
  15. 15. 8) Make a call to action. Communicators develop message & Organizers contact supporters via •Social Networks •E-mail •Web Site •Mobile
  16. 16. 9) Execute action.Photo: Joe Tresh (Flickr)
  17. 17. 10) Evaluate action.Photo: eggman (Flickr)
  18. 18. 11) Plan next action.
  19. 19. 12) Repeat steps 9-11 until you achieve your goal.
  20. 20. Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Pres Recruit Information Goal Team Strategic Steps of a Digital Activism Campaign
  21. 21. Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Site Recruit Information Goal Team Strategic Steps of a Digital Activism Campaign
  22. 22. Plan Cycle of Activism ExecuteEvaluate Goal
  23. 23. Thank You!

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