B2B Email Marketing

492 views

Published on

Email is a very crucial component of a B2B brand’s marketing strategy. But what are the reasons most B2B brands use email for? How prominently does mobile figure for B2B email? Get answers to all these questions in these cool slides we put together for you…

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
492
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

B2B Email Marketing

  1. 1. EMAIL WORKS FOR B2B
  2. 2. Email Marketing ROI is a whopping 127% EMAIL WORKS FOR B2B
  3. 3. EMAIL WORKS FOR B2B
  4. 4. The average email metrics for associations include a 98.15% - Delivery Rate 32.36% - Open Rate 21.08% - Click Rate 0.5% - Unsubscribe Rate EMAIL WORKS FOR B2B
  5. 5. PURPOSES OF B2B EMAIL USAGE
  6. 6. For every $1 spent, $44.25 is the average return on marketing investment Purposes of B2B Email Usage
  7. 7. The most agreed upon purpose of email marketing for B2B is retention 77% Purposes of B2B Email Usage
  8. 8. 40% of B2B marketers rated the leads generated by email marketing as high quality Purposes of B2B Email Usage
  9. 9. Purposes of B2B Email Usage Other purposes include • Engagement • Acquisition • Brand Awareness
  10. 10. 47% of email opens are on mobile devices B2B MOBILE EMAIL
  11. 11. 80% of people delete an email if it doesn’t look good on their mobile device B2B MOBILE EMAIL
  12. 12. Responsive design improved click-through rates by 21-25% B2B MOBILE EMAIL
  13. 13. 75% of companies do not create mobile friendly emails and continue to lose out on ROI B2B MOBILE EMAIL
  14. 14. Sources
  15. 15. Thank You Position2 is a leading Search, Social & Digital media marketing firm that delivers continuous growth for its customers. For more info, visit us at www.position2.com Follow us on:

×