Marketing Tips, Tactics, & Tools for People Who Wear too Many Hats
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Let’s discuss how to achieve your marketing objectives when you’re over tasked, underfunded, and for those who have bosses that won’t buy you nice things (tools). Bosses, I’ll show you how to empower and educate staff on methods and inexpensive tools to be more efficient. Join me for a jam packed session of practical tools, tasks, and tips to help with social media, SEO, AVI production, and other common marketing objectives. Limited time or budget doesn’t have to mean limited results. Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
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Marketing Tips, Tactics, & Tools for People Who Wear too Many Hats
- 1. MARKETING TIPS, TACTICS & TOOLSFOR PEOPLE WHO WEAR TOO MANY HATS @KMULLETT #InOhTourism
- 2. FOR THOSE WITH BOSSES THAT WON’T LET YOU HAVE NICE THINGS @KMULLETT #InOhTourism
- 3. SOCIAL MEDIA IS FREE TO USE, NOT FREE TO DO @KMULLETT #InOhTourism
- 5. @KMULLETT #InOhTourism Are you spending money for attention, only to be rejected in the review process?
- 6. FIX THE PROBLEM FIRST (Full Story) @KMULLETT #InOhTourism
- 7. IYP, NAP, & CITATION CONSISTENCY (Full Story) @KMULLETT #InOhTourism
- 8. TOOLS HELP YOU PAY ATTENTION START LISTENING & WATCHING @KMULLETT #InOhTourism
- 9. @KMULLETT #InOhTourism Is this how your company would handle a complaint? This IS your company AND is a visual record of your customer service!
- 10. WHY DON’T THEY LIKE US @KMULLETT #InOhTourism » Are we clear with our message? » Is design or action most important? » What is our call to action? » What is in it for ME? (WIIFM) » Icons are notifications, not calls-to-action.
- 11. INVESTIGATE YOUR SITE PERFORMANCEAND MOBILE CAPABILITY @KMULLETT #InOhTourism
- 12. DUPLICATES ARE PANDA FOOD @KMULLETT #InOhTourism » Local visibility requires local relevance » Personalized if not absolutely unique
- 13. REAL-TIME, RESEARCH, & ARCHIVALFINDING, ORGANIZING, AND INTERACTING @KMULLETT #InOhTourism
- 14. WHICH CHANNELS DO THEY PREFERBECAUSE WHAT WE LIKE DOESN’T MATTER @KMULLETT #InOhTourism
- 16. ENRICHING DATA ISN’T STALKING @KMULLETT #InOhTourism
- 18. STAY ENGAGED VIA DESKTOP & MOBILE @KMULLETT #InOhTourism
- 19. CONTENT DISCOVERYFIND CONTENT, IDEAS, AND INFLUENCERS @KMULLETT #InOhTourism
- 20. @KMULLETT #InOhTourism ORGANIZING CONTENT OPPORTUNITYMESSY BUT MANAGEABLE
- 21. SOLVE PEOPLE’S PROBLEMS, ANSWER THEIR QUESTIONS, EVOKE EMOTION AND ENTERTAIN THEM @KMULLETT #InOhTourism
- 22. SCHEDULING & AUTOMATIONTHEY AREN’T THE SAME THING @KMULLETT #InOhTourism
- 23. SOCIAL MEDIA CAN BE MEASUREDBUT MEASURE FOR VITALITY, NOT VANITY @KMULLETT #InOhTourism
- 24. TWEET IT » bit.ly/115VEGAS @KMULLETT #InOhTourism TRACK SHARING ONLINE & OFFLINE
- 25. http://www.marketsnare.com/?utm_source=SMXVegas&utm_medium= SlideDeck&utm_content=BonusDeck&utm_campaign=SuperTools GOOGLE ANALYTICS URL BUILDER EXT. @KMULLETT #InOhTourism
- 26. MANAGE YOUR AUDIENCEWITH AN EYE OUT FOR QUALITY @KMULLETT #InOhTourism
- 27. THOU SHALT NOT COPY IMAGES @KMULLETT #InOhTourism RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…
- 28. DON’T BLAME THE BOSS OR BUDGET DESKTOP PHOTOGRAPHY TOOLS @KMULLETT #InOhTourism
- 30. TOOLS AID CREATIVITY, NOT REPLACE IT DESKTOP IMAGERY TOOLS @KMULLETT #InOhTourism
- 31. MAKING INFORMATION VISUAL INFOGRAPHICS CHARTS & MINDMAPS @KMULLETT #InOhTourism
- 32. SHAMELESS ATTENTION GRABBERS…FOR EMAIL ALL HAIL THE MAGICAL ANIMATED .GIF @KMULLETT #InOhTourism
- 33. STREAM YOUR KNOWLEDGE AND WE’RE LIVE IN THREE, TWO, … @KMULLETT #InOhTourism
- 34. GET OVER IT, YOU ARE IN-PUBLIC RIGHT NOW CREDIT: PEOPLEOFWALMART.COMCREDIT: HUMANS OF NEW YORKCREDIT: ARTOFMANLINESS.COM @KMULLETT #InOhTourism
- 35. SETTING UP FOR WEBINARS @KMULLETT #InOhTourism Tablet (notes) Webcam/mic (or pro mic) Digital recorder Remote presenter Smartphone Glass of water (without ice)
- 36. DESKTOP EDITING & CAPTURE SHOOT, EDIT, POSTVIDEO TOOLS @KMULLETT #InOhTourism
- 37. BONUS SLIDE #1 LIFE-SAVERSFOR WHEN YOU ARE IN A TOUGH SPOT @KMULLETT #InOhTourism
- 38. BONUS SLIDE #2 BE DIFFERENTSPEAK UP, BE HEARD, & ADD VALUE @KMULLETT #InOhTourism
- 39. @KMULLETT #InOhTourism BONUS SLIDE #3 DATA IN/OUTFOR PURELY BENEVOLENT PURPOSES
- 40. BONUS SLIDE #4 SOOOOO MANYI CAN’T COVER TODAY @KMULLETT #InOhTourism
- 41. BONUS SLIDE #5 ENTERPRISE LEVELGOOD THINGS DON’T COME CHEAP & … @KMULLETT #InOhTourism
- 42. STILL WANTING MORE TOOLS? @KMULLETT #InOhTourism OK, BUT ONLY IF YOU PROMISE TO SHARE
- 43. THE HELP PHILOSOPHY HUMANIZE YOUR MESSAGE ENCOURAGE CONVERSATION LISTEN FIRST PROMOTE LESS @KMULLETT #InOhTourism
- 44. marketsnare.com facebook.com/marketsnare twitter.com/marketsnare KEVIN MULLETT DIRECTOR OF VISIBILITY & SOCIAL MEDIA @KMULLETT bit.ly/aboutKM TEXT “LIKE MARKETSNARE” TO 32665 ASK ME ABOUT CENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY. THANK YOU!
Editor's Notes
- Marketing Tips, Tactics, & Tools for People Who Wear too Many Hats (Over 150 Social Media Tools + tips) - Presented by Kevin Mullett, Cirrus ABS’ Director of Visibility & Social Media, for IN-OH Regional Tourism Conference, on June 11th, 2015. I get it. Some days, you probably feel like this guy. Trying to hang out for dear life, and you still end up upside down, and with at least your pride bruised. But, you got to get back up and ride the bull again tomorrow. The real painful part of putting together a tools deck like this is having to limit what I can put in it for the time I have with you. This is but a categorized sampling from which you can start your due diligence research from. Practitioners need the tools that empower them to do more, with less, and at the right time The C suite wants their workforce to have the right tools, so long as they fit the budget and allow workers to be more efficient http://twitter.com/kmullett, http://www.kevinmullett.com http://twitter.com/marketsnare, http://www.marketsnare.com
- How many of you have bosses that won't let you have nice things? How many of you bosses constantly hear excuses why something can’t get done. Uh huh, there are always two sides. Well we have a lot of clients in that same boat, so I like to find free or cheap tools that still solve problems. Let’s get focused on what tools are going to move the needle, simplify your life, or provide meaningful insight. Tools should support your efforts, not your curiosity.
- Now before we just go joining all these social channels and downloading tools, because they are free, we need to understand: While social media is free to use, it is not free to do. (Wind is free, putting up a windmill and maintaining it are not.) Even free tools have a cost associated with them. You are investing in setup, learning, maybe some data entry or migration, and if it turns out not to be the right tool, you will certainly have to do a majority of that all over again. You must weigh time and attention against opportunity and potential return. Social Media is also not a task you complete! It is an ongoing effort that requires attention. Don’t be surprised when you receive little gain, from that which you put no resources into. Your outcomes will be impacted by your investment. Very few tools work without an operator. That said, we also need to allocate the correct amount of effort and resources to achieve a goal. Therefore, you should expect that some tools are going to be part of the budget to help you get results.
- We have too many social media experts jumping up and down about interns controlling social media. While I understand why, and agree to a point, we are forgetting to discuss the part of online reputation we do not and cannot control. UGC, other people, and their perception of the brand. What UGC is out there that you are ignoring? Via https://www.facebook.com/places/
- Some of you may be spending money to garner attention, only to be rejected during the review process because you’re not spending resources to mange what their research will surface. Google My Business – https://www.google.com/business/ bing Places for Business - https://www.bingplaces.com/ Google review sheet - https://www.whitespark.ca/review-handout-generator?utm_source=slideshare.com&utm_medium=SlideDeck&utm_term=Kevin%2BMullett&utm_content=In%2BOh%2BTourism&utm_campaign=content%2Bearns%2Blinks
- The hotel handwritten note hiccup. Why are you here spending time and money to bring in more people who will be disappointed with your service? Don’t blame your marketing people, when it’s a service or reputation issue. Here the original story here: http://www.kevinmullett.com/the-hotel-handwritten-note-hiccup/
- (6) tools Yext, Nuestar, Moz, Axiom, UBL, etc IYP NAP Citations
- (16) Tools A stage is only an opportunity to connect, you still have to listen and watch your audience. Do they understand? Do they have a question? These tools can only help you pay attention. Thought it could be argued this helps engagement, we are talking about baseline response at this point. Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings. IFTTT, Zapier (freemium, $20+/mo), Yahoo pipes, Ecquire ($20+/mo), CloudWork (formerly TarPipe, freemium, $10+/mo) Twilert (email) $9+/mo, trackur (dashboard) $97+/mo, Google alerts, TweetSeeker (email), SocialMention, Nutshell Mail (email), Tweetalarm (email), Mention (freemium, $29+/mo), Topsy (email or rss, bought by Apple), Buzzsumo (freemium, $99+/mo), Postling (email, $10+/mo). Not pictured: http://www.talkwalker.com/alerts – Alert system, Google Alerts competitor. (Freemium)
- Which of these two will grow their Facebook page? Signage helps educates your customers and your staff about your online social presence. Which of these two will grow their Facebook page?
- Are we clear with our message? Is design or action most important? What is our call to action? What is in it for them?
- (11) Tools It isn’t any secret that Google encourages fast loading sites. Well, why aren’t you doing something about that? Mobile-Friendly Test - Google Search Console (formerly webmaster tools) AJAX Edition by Compuware – Free (requires account) performance and debugging tool. *download Pingdom Website Speed Test – Detailed waterfall, grade, analysis, plugin/widget responses. Test DNS. Ping & Traceroute. (Free monitoring for one user http://bit.ly/1maySZk) Gtmetrix – Simple and advanced Waterfall, Yslow, Grade, Platform designation (wordpress etc.), PDF Export. Yslow – Google PageSpeed Tools – WebPageTest – Waterfall with suggestions, grades, connection view, Traceroute, Performance review, MIME type, Connections, Domains. URI Valet – Validation (W3C various), Server headers, Objects, Time to download, In/Ext links. Mobitest – Test your mobile site load performance, page size, includes a waterfall chart. zOompf – Score, page size, server requests, performance suggestions, freemium. WhichLoadsFaster – Ok, mostly for fun, but you can show a competitor. Not pictured: Microsoft Search Engine Optimization Toolkit – IIS speed tests ShowSlow – Unique result display and over time, Y Slow grade, Page speed, WebPageTest, dynaTrace rank, (open source) W3 Total Cache – Wordpress plugin. LoadImpact – check server load from all around the globe – freemium. CloudFlare – Freemium, optimized delivery of sites. WebSiteOptimization – Free speed report, prescriptive comments and recommendations. Which loads faster – Compare two sites head to head for page load supremacy.
- (6) Tools Important for ecommerce and local SEO, let’s check for duplicate content. And these tools can be used for online reputation management (ORM). Copyscape – Check via URL to see other sites with similar content and the percentage. Checks ALL copy on page, including links. Plag Spotter – Online duplicate content checking, from url, but appears to only consider body copy. plagium – Check via text, URL, for news, or social (beta). If you create an account you can review old searches and set up alerts. CopyGator – Check to see if your RSS feeds are getting ripped off, by other feeds. Plagiarisma.Net – Check by URL, Past text, or upload file. Also has browser extensions, an Android app, and Windows software. Google Operator allintext – put in a long string to return matches Not Shown: http://smallseotools.com/plagiarism-checker http://training.seobook.com/duplicate-content-checker http://www.seomastering.com/similar-text-checker.php http://unique.cloxy.net/
- (17) Tools While the previous slide had tools we could use here, and some of these tools could be used for listening, this group is more focused on the task of real-time interaction, researching audience and languange, and creating archives of event or making lists. Wayin – Real times listening, analytics, for events, across multiple channels. ($unlisted) Storify – Curate via many social channels and Google to build a report or story page. (Freemium, $??) Topicurious – Research! Easily find tweets from old Tweets, using that hashtag, filtering. (Free) Listly – Build lists, collaboratively if you want, with voting and embed options. (Freemium, $10/mo) RiteTag – Hashtag research for tweets. ($10+/mo) hshtags – create and search boards for hashtags, Twitter, Facebook, Instagram, Tumblr, Vimeo, Flickr, G+. Tagboard – search hashtags across twitter, instagram, facebook, APP.NET, vine, and G+. (Free) Keyhole – Twitter hashtag/kw reports and analytics ($129+/mo), Influencer Marketing, Newsroom Insights. Tweet Binder - Twitter hashtag/kw reports and analytics, with comparative feature. (Freemium, $40-500/mo?) Twazzup – Twitter, real-time hashtag/kw monitoring and analytics. (Free) Nurph – (Free) tchat.io – T witter, real-time hashtag and chat tool. (Free) Twubs – Twitter, real-time hashtag and chant tool. (Free) oneQube – Twitter analytics, reporting, and hashtag tool. Hashtagify.me- Hashtag search, related to discovery, and analytics tool. (Freemium, starting at $10/mo) TweetChat – Twitter, real-time, hashtage and chat tool. (Now owned by oneQube folks) (Free) Not pictured: Meltwater Icerocket – I didn’t include because you can’t filter out by languange
- (12) Tools If you don’t research where your audience is at, you have about as much chance of connecting as being hit by lightning. http://www. fullcontact.com Google Analytics > Acquisition > Social > Data Hub Activity http://crowdriff.com/riffle/# - Free http://ming.ly/ - freemium, unlimited $9.99/mo. http://intelligence.towerdata.com/ formerly Rapleaf – (quote, but reasonable) Email/Audience information, enhancement, intelligence http://rapportive.com/ - http://www.mailchimp.com – SocialPro add-on starts at $1/mo. http://minemymail.com/ - extract all emails addresses, add profile pics, social, gravatar, twitter, facebook data. Starts at $4.99 Linkedin Contacts! contact management with social tie-in. Facebook, Twitter, Gmail, Yahoo, Google Voice, Evernote, TripIt, MailChimp, Constant Contact, Aweber, CSV import, Address books and Calendars. (formerly Connect HQ) http://reachable.com/ - (no pricing) Reachable discovers and scores the maze of relationships among people and among companies Sidekick – profiles in gmail, outlook, and apple mail, see who opens your email and one what type of device, schedule emails Not pictured – my6sense - https://play.google.com/store/apps/details?id=com.my6sense.client.android Falcon - https://chrome.google.com/webstore/detail/falcon/fcbcnboheaijdfnkchlbeilgmaebdogd?utm_source=chrome-app-launcher-info-dialog RelateIQ - https://chrome.google.com/webstore/detail/relateiq/cnkgdfnjmgamkcpjdljdncfjcegpgcdg
- (3) Tools 1 dupe Riffle by CrowdRiff – (Freemium) $10/mo or $100/yr. http://bit.ly/1waLDcW MyTopTweet – CrowdRiff – curation, notification, and conversation starter.
- Tool 1 dupe
- But…my privacy! formerly found on street corners are you really all that invisible who did we do business with 30-40 years ago? distribution does not equal visibility
- (2) Tools Cloze is a spectacular desktop and mobile tool to help you keep in touch with key contacts, influencers, and notifies you of who you are losing touch with. Team tool is Circulateit.
- (16) Tools: Be careful to avoid packratious egotitious. The goal is to grab what you need, and that includes what you can give away to build audience, attention, and authority. Swayy – Freemium: Pulls trending content from your social accounts, by source and keywords. Sends emails. Provides some analytics. Starts at $9/mo for Pro. Potluck – (Acquired by Facebook) Content conversation sharing platform. Inbound.org – Content karma/voting and discovery platform. Beatrix – Tool to assist in the discovery of content to build a weekly social media plan. Starting at $29/mo Scoop.it – Follow peoples links/posts. Flipboard – Follow magazines that are generally subject focused. Cloze – Keep up with important contacts and the content they share. Circulate.it – Team sharing and discovery. Buzzsumo – Newer beta: Identify shared links (by topic or domain) and influencers from G+ shares, FB Likes, IN shares, T shares. See total shares, who’s sharing, and reshare! Klout – No, not for the score, for the new curation and scheduling capabilities. Buffer – They now show what your network is talking about. Newsle – Show hot content by Facebook friends, friends of friends, everyone, LinkedIn or email contacts. Sort by recent or interesting. NewsMix – You specify sources (people, lists, etc) from platforms like Twitter (usernames/lists), Facebook (pages), Pinterest (username/board). ContentGems – Find content by interests, via curated sources. Postris – Visual! Customize your dashboard according to your interests and favorite topics and get your daily updates from leading publications and social networks. Bundle Post – (not free) combination curation and posting tool Not pictured Scoopinion Depricated: ShareBloc – Voting, pulls from Twitter, follow topics (Blocs), people can follow you, (SUBMIT). Last Tweet Oct 20th, 2014
- Here are 10 tools to help you organize and optimize your content opportunity. Consider creating a content opportunity report (COR) before settling on an content (editorial) calendar, because it is important to discuss opportunity, and the value of each one, before committing to the effort to create content for each one. Stop talking about Editorial Calendars before accessing your monthly, quarterly, and yearly known opportunity. Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important. If the in-house is there, he is glad to hear someone reinforcing the need. Days of the Year – where you go to investigate odd holidays and content opportunities. Holiday Insights – Another site for finding absurd or abnormal holidays. (Today is Absurdity Day) GatherContent – Get content from your clients. (Freemium, $49+/mo) DIVVY HQ – (starting at $25/user/mo) CoSchedule – Editorial calendar and scheduling. Watch settings. ($10/mo) Kapost – Editorial calendar, publishing to social. (starting at $2k/mo) Smaply – Visualize the customer journey, and optimize for personas. (starting at 25 EUR/mo) Edit Flow – Calendar plugin for WordPress – (Free) Content Opportunity Report - http://bit.ly/1wG5xuj Editorial Calendar Plugin for WordPress – (Free) Not listed/pictured: Complete Guide to Personas by Kevan Lee over on the buffer app blog. - http://bit.ly/1eG1t3J Editorial Calendars by Pam Moore - http://bit.ly/1jFr7dd Editorial Calendars by Jamie Griffiths - http://bit.ly/1jFrzbo.
- Content 101. Solve people’s problems, answer their questions and entertain them.
- (12) Tools 3 dupe Now that we have some content, that isn’t just from other people, we should make sure we are leveraging that. BuzzBundle – Brand mentions, keywords, *personas, *proxies, scheduling. Software. T, FB, G+, IN, Youtube, Yahoo! Answers, forums, Blogs. (Freemium, $199/mo) Hootlet – schedule & share bookmarklet (Freemium) buffer – schedule & share bookmarklet (Freemium) twuffer – compose and schedule tweets in a simple interface. (Free) dlvr.it – You publish. We deliver. (Freemium, $10+/mo) BundlePost – (Starting at $20/mo) Sidekick – profiles in gmail, outlook, and apple mail, see who opens your email and one what type of device, schedule emails Socedo – Social lead discovery and automated engagment to sales pipeline. ($100+/mo) Friends+Me – Cross-post social to and from social channels and Google+. (Freemium, $5+/mo) Symphony – Publish, schedule images, monitoring, replying, team, ($14+/mo) Salesformics - Sales and marketing automation that’s as easy to use as a search engine ($99/mo) PostPlanner – Schedule for FB, though you can do that natively in FB now. (Free)
- (19) Tools (1 dupe) We need to look for things that resonate so we can write about them again and so we can expound on them in say a blog post. Crowdbabble - Analytics: Facebook, Instagram, Twitter, LinkedIn. ($29+/mo) Analytics.twitter.com or Ads.twitter.com – Analytics provided by Twitter. Demographics Pro for Twitter– Pay-per-use starting at $80, starting at $29.95/mo, trial (shows where they eat, shop, buy apparel, epic demographic data. RetweetLab.com – Various Twitter analytic data points. (Free) Tweetreach – Measure a tweets reach and create archives. (Freemium, $84+/mo) Fruji – I like this so much I pay for it. It’s cheap. (Freemium, $3+/mo) tailwind – (formerly PinLeague and bought PinReach) measures Pinterest, competitors, collaborators, trends, domain info, and more. Very cool. (Freemium, $149+/mo) Buzzsumo – Measure you or your competitors content and social reach effectiveness on FB, IN, T, Pinterest, G+. (freemium, $99+/mo) Social Crawlytics – Shows you, or your competitors, popular content on FB, T, G+, Pinterest, IN, Delicious, and StumbleUpon. SharedCount – Track shares of your domain/link on Facebook, Twitter, Google +1’s, Pinterest, LinkedIn, Delicious, and StumbleUpon. (Freemium, $40+/mo) agorapulse – Facebook apps & Twitter crm, moderation & analytics. ($30+/mo) A few free FB tools. Steady Demand Pro – Google+ insights and analytics. ($12+/mo) Freebie brand page audit - http://www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php Wiselytics – FB analytics 400 fan min (Free). Wisemetrics – Complete dashboard ($) CircleCount – G+ analytics, find influencers, and so much more. Quintly – Dashboard for Facebook, Twitter, YouTube, and Google+. (Freemium, $69+/mo) SumAll – Unique presentation of data from multiple social channels. (Premium feature soon, 42 platforms?) Add This – check the analytics of what is being shared from your site. Timing+ - Google+ best time to post tool. Not shown: http://www.allmyplus.com/ - Google+ analytics (Free)
- (2) Tools – Share Link Generator! So how can we make sharing easier while also gaining more tracking capabilities? Share Link Generator, in combination with bit.ly or the goog.le shortener can do just that. Share Link Generator: http://www.sharelinkgenerator.com/ Tweet it » bit.ly/115VEGAS
- (4) Tools 1 dupe + 2 tips The Google Analytics URL Builder Chrome extension is invaluable for building trackable URLs quickly, and it ties in with your bit.ly account. It pre-populates the URL and you can even set up quick sets. Did you know that you can add “+” behind any Goo.gl or bit.ly url to see that links stats? GA Social Media Dashboard – Was provided by a Google Analytics dev on G+ and is a starter SM dashboard. GA Social Data Hub – Partners who participate and provide data like pocket, delicious, etc Raven Google Analytics Configuration Tool – Helps you configure your GA account for different task. Don’t forget to association your domain with bit.ly.
- (12) Tools 1 dupe NOD3x – Google plus demographics, charts, and graphs. (Freemium, $9+/mo) SocialBro – Twitter analytics (Freemium, $14+/mo) ManageFlitter – Twitter management (Freemium, $12+/mo) Twitter Counter – (Freemium, $17+/mo) Followerwonk – Collection of tools for searching and managing Twitter. (Freemium) Tweriod – Flaky? twtrland – find influencers and new people to follow. Analytics, top content. (Freemium, $49+/mo CircleCount – G+ analytics, find influencers, and so much more. tweepi – Twitter account management. (Freemium, $7.49+/mo) SocialRank – Search followers, by location, tag, bio, etc. Group, export to csv, twitter list (new). (Free, premium coming.) Circloscope – Google+ discovery and management ($47/yr, $178/yr) Commun.it – (Freemium) Twitter engagement tool Not pictured: refollow – Find new follows
- (6) Tools + 2 resources Though you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well. Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day. http://www.kevinmullett.com/in-search-of-stock-photography/ http://www.kevinmullett.com/my-49-stock-photography-sites-mega-list/ http://www.picscout.com/solutions/search/ - Search by image tool (Free) http://picscout.com/imageexchange/home - Scroll down to the Firefox and Chrome message (Free) http://www.tineye.com/ - Reverse image lookup. (Free) https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk (Free) https://www.google.com/imghp - Reverse image lookup. Google Search by Image (Free) http://metapicz.com/ - exif/meta viewer for photos
- (10 + Google+) Tools: https://plus.google.com/ http://google.com/photos http://www.online-image-editor.com/ http://fotoflexer.com http://www.picmonkey.com http://pixlr.com http://www.lunapic.com/ http://www.fotor.com http://www.sumopaint.com/app/ http://www.picfull.com Not shown: http://seashore.sourceforge.net/The_Seashore_Project/About.html - Mac only, limited use.
- Don’t even get me started on how inexpensive and easy it is to create great content on via mobile devices!
- (19) Tools: Clipping Magic – easily create masks, cutouts, and clipping paths online. (same people who do vector magic) Creative Docs .NET - vector-based graphic design tool with support for rich text, ideal to quickly write short documents, manuals, posters, illustrations, schemas, plans, flow charts, and much more.
- (19) Tools I want me some of that infographic and chart image action. You can follow my Pinterest Infographic board for inspiration and information. http://pinterest.com/kevinmullett/infographics/ Hohli – online charts ChartsBin – charts easelly – FreeMind – free mind map tool for desktop balsamiq – mockup tool (paid) gliffy – collaborative diagramming. (freemium) IBM Watson Analytics – (Formerly Many Eyes) Venngage – Infographic creation with some base templates. (freemium) Piktochart – Infographic creation tool. A few free themes. (freemium) visual.ly – infografic service (paid) infogr.am – visualize.me – Datavisualization.ch – Ideas and inspiration. Submit your own. datamatic.io – free Google Doc based visualization tool Creately – Diagramming for the desktop, collaboration. Dipity – Timeline tools. StatSilk – Interactive Maps and Visualizations from data sets or spreadsheets. Timeline JS – An open-source tool that enables you to build visually-rich interactive timelines. Uses spreadsheets. Tableau Public - makes it easy for me to create compelling visualizations that present interactive data to my readers in a variety of interesting ways. Not pictured: iCharts – Community to discover and share charts and information. (not pictured) Information is Beautiful – Ideas and examples of data visualized. (not pictured) Vizify – bought by Yahoo and closed.
- (5) Tools + a social site All hail the magical animated .gif. gifyo – social community for creating animated gifs and replying (with gifs) to them. gifboom – social comminuty for creating your animated gifs and replying (with comments) to them. giphy – directory of animated gifs. Cinegif – Make very customized animated gifs, like with limited motions, to keep file size small. Starting at $29/mo.
- (10) Tools Go live and stream your knowledge, join a community, or archive you conversations. Not going to even get into LMSs and SCORM compliant elearning. Present.me – Video presentation while displaying your slides. Starting at $85/mo. Live Ninja – Browse, buy, and sell knowledge through live video. Google Helpouts – Google+ Hangouts – Periscope – Free, mobile Meerkat – Free, mobile Spreecast – linqto – First 30 days are free and only $8 per month thereafter. justin.tv – Ustream – Freemium livestream – Freemium bambuser – Free for personal, paid for business
- Start with the record, edit, and post methods to help alleviate the fear of messing up. Shoot for somewhere between interview attire, humans of New York, and People of Walmart. Credits to: The art of Manliness: http://www.artofmanliness.com/2011/12/08/how-to-dress-for-a-job-interview/ Humans of New York: http://www.humansofnewyork.com/book People of Walmart: http://www.peopleofwalmart.com/50647/beat-drums/
- (5) Tools + tips. Setting up for a webinar requires a computer, webinar software, such as GoToWebinar, and a microphone. The rest of the equipment here are extras, but my setup includes: A hardwire connection to the internet, with a wireless backup. A rubber bottomed water glass, with no ice, or a normal glass with a soft surface to set it on. A webcam microphone or optionally a professional USB microphone like a Blue Snowball. (pictured previously) A smartphone (or second tablet) MUTED, for monitoring social channels, like a hashtags used, and mentions of the webinar, company, or myself. Also for watching the time. A tablet to see where I am at with slide timing. How many slides to go and what slide is coming up. A remote presenter to minimize having to touch the laptop during the presentation. This cuts down on clicking and movement noise. A sign at the door that informs people that a webinar is in session. ALL NOTIFICATIONS and ringers are turned off, no, not to vibrate, off. GoToWebinar – Clunky, but reliable. Starting at $49/mo (trial) MeetingBurner – Free for 10 attendees, (freemium, pro trial) anymeeting – Free for 200 people (ad supported, freemium) ClickMeeting – Starting at $30/mo for 25 attendees (trial) ReadyTalk – Starting at $49/mo for 25, but they have special options for non-profits! (http://www.techsoup.org/readytalk) Not pictured: Yugma – Free for 1 person. (freemium) Not pictured: ilinc (call for pricing)
- (11) Tools WeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download. screenr – free screen recording tool Jing – free screen recording tool Fraps – free screen recording tool CamStudio – free screen recording tool Screencast O matic – free Not pictured: ScreenStream by NCH Software
- (13) Tools in Bonus Slide 1: WhatTheFont – Tweet2Cite – Citations formatted from Tweets for MLA, APA, and Wikipedia. (Free) SpeakerText – Video transcription service ($2/min) Speechpad – Video transcription service ($1/min) CloudConvert – Convert files (Free) Convert.Files – Convert files (Free) Vector Magic – convert bitmap (raster) images to vector. (Freemium, $8/mo or $295 desktop) screenr – free screen recording tool Jing – free screen recording tool WeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download. jolicloud – Connect all your cloud storage services. (Freemium, 5/mo euro) LinkPlug – Create a top bar with a call to action for social shares. (Freemium, $5+/mo) Hello Bar – Top message overlay bar. (Free)
- (7) Tools + 5 resources in Bonus slide 2: This photography technique isn’t all that difficult, but it impresses the heck out of people. Why? Because it is different. Be different. Speak up, be heard, and add value where others aren’t. Soundcloud – Mobile podcasting (Freemium) Spreaker – Mobile podcasting (Freemium, $5+/mo) blogtalkradio – Professional podcasting service ipadio – broadcast live from a phone call Yappie – Formerly dubbler, Free community social audio service. AMEX Open forum – Quora – Qzzr – Make quizzes (Freemium, $19+/mo) Linkedin Groups – Linkedin Publishing -
- (11) Tools 1 dupe Our line of work lends itself to having to do a lot of research, investigation, reporting, and yes data extraction. Here are some tools to help make that easier. And, let’s not forget that sometimes you also need be able to efficiently fill forms out as well, so here are a few tools for that. Scrapebox – A discovery engine, BUT you must promise to only use it for good, not evil! DataMiner – Chrome extension for scraping from web to Excel. ScraperWiki – Scrape public data. Scraper – A Google Chrome extension for getting data out of web pages and into spreadsheets. import.io – Scrape data and transform it into something usable. Link grabber – Google Chrome extension that grabs all links from a page. Table Capture – Google Chrome extension for data mining from tables. Export to clipboard or Google Docs. Linksy.me – email guesser, please use responsibly. iMacros – Browser automation and data extraction. LastPass – My password and auto form filling tool of choice. Freemium. Paid for mobile. RoboForm – Another password tool and form filler. Not Pictured: HTTrack – Copy whole websites. PageNest (formerly Website Stripper) – Copy whole websites. helium – Data extraction software (Starting at $99)
- (11) Tools in Bonus Slide 4: http://sproutsocial.com/ - starts at $39 per user/mo. & free trial http://channelmeter.com/ - measures the performance of any Youtube account. Check your competitors. https://www.viralheat.com/ - Scheduling, analytics, monitoring, team, and more. http://sendible.com/ - Scheduling, analytics, monitoring, CRM, team. (starts at $9.99/mo. w/free trial) http://statuspeople.com/ - Find fake followers, and manage Twitter. (Freemium, starts at $8.99/mo. w/free trial.) http://www.zuumsocial.com/ - Competative analysis across industries. Post times, channels, etc. ($250+/mo) https://www.rivaliq.com/ - ($100+/mo) http://www.socialreport.com – starts at $9/mo. http://simplymeasured.com/free-social-media-tools - some free tools reports http://www.buzzstream.com/social-media - blogger research and influencer research, relationship managmeent, teams, projects, outreach. (starts at $19/mo. w/free trial *requires cc) HowSocial – Another simple tool to show how active your brand is across many channels. (Freemium)
- (17) Tools in Bonus Slide 5: http://www.readypulse.com/ - Collect UGC images. ($?) Curalate – Instagram, Pinterest, FB, T. ($?) http://www.salesforcemarketingcloud.com/ https://momentfeed.com/ - Mobile brand communication http://www.talkwalker.com/ - Social Media Monitoring and Analytics (Free tools, starting at 500 euro/mo) http://www.sysomos.com/ - Listen, measure, engage, learn. ($thousands/yr?) http://www.attensity.com/home/ - real-time, multi-source, behavior profiling, sentiment, insights. ($?) http://www.sprinklr.com/ - if you have to ask…. http://synthesio.com – Listen, analyze, engage, team, competitive listening. ($?) http://www.meltwater.com/ - ($8k/yr?) http://www.adobe.com/solutions/social-marketing.html – Management, governance, listening and moderation, publishing, campaigns, analytics. ($?) http://www.lithium.com/ - SM management, analytics, community monitoring, klout perks. ($?) http://www.sdl.com/ - (formerly Alterian) http://www.infegy.com/ - “Infegy Atlas” Social intelligence, discovery, lingquistics, comparison, data, ($4000/mo) http://www.piqora.com/ - Pinterest, Instagram, and Tumblr. Analytics, discovery, Promotions, management. ($?) http://mutualmind.com/ - Social intelligence, dashboard/command center (events), analytics, visualization, engagment. ($?) http://www.socialchorus.com/ - Adovocate marketing platform (ugc), employees and brand ambassadors, Not pictured: http://www.hubspot.com – starting at $200/mo. – some free/moral bribe reports http://www.brandwatch.com/ - Starting $800/mo. Argyle became ViralHeat Alterian become SDL
- Still wanting more tools? Here are 109 SEO tools and 200 Audio, Video, & Image tools. Total = 309 more tools. http://www.marketsnare.com/news/talking-about-seo-tools-for-winning-business-at-smx http://www.marketsnare.com/news/over-200-audio-video-image-tools-for-social-media-marketing-from-ismconf
- In all your social travels, remember The H.E.L.P. Philosophy Humanize your message Encourage conversation Listen first Promote Less.
- LET’S CONNECT Search for Kevin Mullett, but please note the two “T’s” at the end of my name. It is what distinguishes me from the fish or the haircut. Please find me on any network you are already participating on and say hello. ASK ME ABOUT CAPTURING LOCAL VISIBILITY FOR YOUR NETWORK OF PARTNER WEBSITES. TENS TO THOUSANDS OF MULTI-SITE THROUGH ONE CENTRAL CMS INTERFACE. Check out bit.ly/aboutKM, http://www.marketsnare.com/, and http://www.cirrusabs.com/.
- Which of these two will grow their Facebook page? Signage helps educates your customers and your staff about your online social presence. Which of these two will grow their Facebook page?