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MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016
#GEC2016
@GECGLOBAL
GEC.CO
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Verne	Harnish	
CEO	Gazelles	and	author	of	Scaling	Up	
WHAT’S	NEW	WITH	SCALEUPS	–	AND	
THEIR	ECO-SYSTEMS
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
“Many	startup…few	scaleup”
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact	Us	
44031	Pipeline	Plaza	Suite	200,	Ashburn,	VA	20147/	P.	703-858-2400/	vharnish@gazelles.com	
Life	Cycle	of	Companies	
Startup	 Scaleup	 Sc@%wup
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Sherry,	Brad,	PA	Consul<ng
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Sherry	Coutu	 Colm	Reilly	Brad	Feld
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
150	Ci<es	
150	Scaleups
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Scaleup?	
Scale-up?	
Scale	up?	
Startup	
Spelling?
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Gazelles	–	High	Impact	Firms	
High-impact	firms	are	relaYvely	old,	rare	and	contribute	to	
the	majority	of	overall	economic	growth.	On	average,	they	are	
25	years	old,	they	represent	between	2	and	3	percent	of	all	
firms,	and	they	account	for	almost	all	of	the	private	sector	
employment	and	revenue	growth	in	the	economy.
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Apple	Employees	
1976	1977	1978	1979	1980	1981	1982	1983	1984	1985	1986	1987	1988	1989	1990	1991	1992	1993	1994	1995	1996	1997	1998	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014	2015	
aHer	25	years	
9600	
110,000	
0
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Starbucks	Employees	
0
16,000	
238,000	
aHer	25	years
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
1/3	 2/3
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Age	51
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Scaling	up	a	significant	business	
requires	precisely	the	kind	of	
discipline	and	focus	
detailed	in	Verne’s	prac;cal	and	
“how-to”	driven	book.				
	 	 	 	 			 	 	ScoL	Farquhar,	
Atlassian
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact	Us	
44031	Pipeline	Plaza	Suite	200,	Ashburn,	VA	20147/	P.	703-858-2400/	vharnish@gazelles.com	
Leadership	Development	
Scalable	Infrastructure	
MarkeTng	EffecTveness	
	
3	Barriers
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact	Us	
44031	Pipeline	Plaza	Suite	200,	Ashburn,	VA	20147/	P.	703-858-2400/	vharnish@gazelles.com	
Product	
Price	
Place	
PromoTon	
Experience	
Exchange	
Everyplace	
Evangelism	
Ogilvy	4	E’s	of	MarkeTng
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact	Us	
44031	Pipeline	Plaza	Suite	200,	Ashburn,	VA	20147/	P.	703-858-2400/	vharnish@gazelles.com	
Hermann	Simon	
Simon-Kucher
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Agile	Scaleup
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Agile	Scaleup
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Customer	Funded
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact	Us	
44031	Pipeline	Plaza	Suite	200,	Ashburn,	VA	20147/	P.	703-858-2400/	vharnish@gazelles.com	
Kaggle.com
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact	Us	
44031	Pipeline	Plaza	Suite	200,	Ashburn,	VA	20147/	P.	703-858-2400/	vharnish@gazelles.com	
4	PracTcal	Ideas	–	Agile	Scaleup	
Over	50	Crowd	
Dynamic	Pricing	
Coaches	vs.	Managers		
The	Customer/Crowd
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016
#GEC2016
@GECGLOBAL
GEC.CO

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GEC 2016: Verne Harnish

  • 1. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O MEDELLÍN 2016 #GEC2016 @GECGLOBAL GEC.CO
  • 2. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Verne Harnish CEO Gazelles and author of Scaling Up WHAT’S NEW WITH SCALEUPS – AND THEIR ECO-SYSTEMS
  • 3. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O “Many startup…few scaleup”
  • 4. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact Us 44031 Pipeline Plaza Suite 200, Ashburn, VA 20147/ P. 703-858-2400/ vharnish@gazelles.com Life Cycle of Companies Startup Scaleup Sc@%wup
  • 5. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Sherry, Brad, PA Consul<ng
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  • 7. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 150 Ci<es 150 Scaleups
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  • 9. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Gazelles – High Impact Firms High-impact firms are relaYvely old, rare and contribute to the majority of overall economic growth. On average, they are 25 years old, they represent between 2 and 3 percent of all firms, and they account for almost all of the private sector employment and revenue growth in the economy.
  • 10. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Apple Employees 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 aHer 25 years 9600 110,000 0
  • 11. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Starbucks Employees 0 16,000 238,000 aHer 25 years
  • 12. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 1/3 2/3
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  • 16. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
  • 17. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
  • 18. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
  • 19. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
  • 20. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Scaling up a significant business requires precisely the kind of discipline and focus detailed in Verne’s prac;cal and “how-to” driven book. ScoL Farquhar, Atlassian
  • 21. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact Us 44031 Pipeline Plaza Suite 200, Ashburn, VA 20147/ P. 703-858-2400/ vharnish@gazelles.com Leadership Development Scalable Infrastructure MarkeTng EffecTveness 3 Barriers
  • 22. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact Us 44031 Pipeline Plaza Suite 200, Ashburn, VA 20147/ P. 703-858-2400/ vharnish@gazelles.com Product Price Place PromoTon Experience Exchange Everyplace Evangelism Ogilvy 4 E’s of MarkeTng
  • 23. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact Us 44031 Pipeline Plaza Suite 200, Ashburn, VA 20147/ P. 703-858-2400/ vharnish@gazelles.com Hermann Simon Simon-Kucher
  • 24. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Agile Scaleup
  • 25. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
  • 26. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
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  • 38. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
  • 39. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact Us 44031 Pipeline Plaza Suite 200, Ashburn, VA 20147/ P. 703-858-2400/ vharnish@gazelles.com Kaggle.com
  • 40. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C OContact Us 44031 Pipeline Plaza Suite 200, Ashburn, VA 20147/ P. 703-858-2400/ vharnish@gazelles.com 4 PracTcal Ideas – Agile Scaleup Over 50 Crowd Dynamic Pricing Coaches vs. Managers The Customer/Crowd
  • 41. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O MEDELLÍN 2016 #GEC2016 @GECGLOBAL GEC.CO