Buke Cuhadar, vice president of GEN, on important details for new host organizations running Global Entrepreneurship Week campaigns at the 2016 GEC in Medellin, Colombia.

1. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016
#GEC2016
@GECGLOBAL
GEC.CO

2. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Buke Cuhadar
Vice President, Global Entrepreneurship Network
ORIENTATION

3. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O

4. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
The Global Entrepreneurship Network (GEN) is a year-
round plaBorm of programs and iniFaFves created by
the communiFes that celebrate Global
Entrepreneurship Week each November.

5. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
THE GEN MISSION
• Expanding the number of startups and those working for
startups around the world
• Increasing understanding between the new and tradiFonal
elements of startup communiFes and ecosystems
• Provide global access to research, programs and networks
• Connect naFonal startup policy advisors & community leaders
with entrepreneurship research insFtuFons to generate
bePer research for policymaking and entrepreneurial support
programming

6. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
programs &
resources for
founder teams
& entrepreneurs
at all stages
by identifying
best founder
teams &
providing them
access to a club
of global peers
& mentors
best programs &
policies for
researchers &
startup
community
leaders by
increasing the
quality &
quantity of
available data
entrepreneurs,
investors, savvy
policymakers,
researchers &
startup
community
leaders
promote, &
inspire a more
entrepreneurial
culture through
the successes of
entrepreneurs
Celebrate Support UnderstandCompete Connect
THE GEN APPROACH

7. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GLOBAL
ENTREPRENEURSHIP
CONGRESS
GEC+
GES
YOUTH + WOMEN
STARTUP NATIONS
SUMMIT
PROGRAMS+RESOURCES
GLOBALFORUMS+
EVENTS
THE GEN
UNIVERSE
160 NATIONS
I N S P I R AT I O N
CELEBRATE
SUPPORT
CO
M
PETEUNDERSTATT
ND
CONNECT
PROGRAMS+RESOURCES
FINDING
FO
U
N
DERSRESEA
RCH
+
POLICY
OPEN
STARTUP
STARTUP
COMPETE
CLUB
GEN
STARTERS
STARTUP
HUDDLE
STARTUP
EXPERIENCE
GLOBAL
ENTERPRISE
REGISTRATION
GLOBAL
ENTREPRENEURSHIP
LIBRARY
GLOBAL BUSINESS
ANGELS NETWORK
STARTUP
NATIONS
COMPASS
REPORT
GLOBAL
ENTREPRENEURSHIP
NETWORK
RESEARCH
GLOBAL
ENTREPRENEURSHIP
INDEX
GLOBAL
ENTREPRENEURSHIP
WEEK
THE GEN UNIVERSE & PLANETS

8. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GEN UNIVERSE PARTNERS
OrganizaFons running a program within the GEN
Universe

9. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GEN GLOBAL PARTNERS
Global partner organizaFons with a global reach
engaging their networks in mulFple countries for GEN

10. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GEN [COUNTRY] AFFILIATE
year-round national
leadership to align
ecosystem players,
programs &
information to better
support
entrepreneurs
streamlining efforts,
minimizing
competition among
those with limited
resources, &
maximizing impact
…amplifying
outreach &
increasing
awareness
acting as a hub for
sharing knowledge
& experience
…evaluating &
endorsing tried and
tested programs
serving as a source
of quantifiable data
& qualitative
information
…connecting to
research,
communities &
programs that
deliver high impact
entrepreneurial
performance
[Country] led and
controlled
…with one board
seat assigned to
GEN Global
IS ... Provides… And…By… And…

11. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GEN [COUNTRY] AFFILIATE
Leverages GEN Global’s planets including:
• Global compeFFons – e.g. Startup Open, Get in the Ring, CreaFve Business
Cup, Future Agro Challenge
• Live internaFonal events such as the Global Entrepreneurship Congress,
Startup NaFons Summit, GEC+ and GEN Regional Meetups
• A constant flow of new best-in-class entrepreneur support programs –
including GBAN, Startup Compete, Startup Experience, GEN Starters Club,
• Research and Policy development and advocacy through Startup NaFons,
GERN and GEN research products such as the GEI and the Compass Report

12. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
CELEBRATE Launched in 2008
One week each November
162 countries
Building & strengthening
entrepreneurship ecosystems
Thousands of events & competitions
Powered by the Ewing Marion
Kauffman Foundation
Supported world leaders & a network of
15,000 partner organizations
Inspires to engage in
entrepreneurial activity
Connects to potential
collaborators, mentors & investors

13. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
• 162 countries
• 15000+ partners
• 25000+ acFviFes
• Approximately 8 million parFcipants
GEW 2015 STATISTICS

14. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
• The person(s)/organizaFon(s) assigned by GEN in each
country serving as the coordinator for GEW in country.
• In countries with GEN [Country] Affiliate, this organizaFon is
either the affiliate itself or it is selected by GEN & GEN
Country Affiliate
GEW HOST/GEW HOST
ORGANIZATION

15. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GEW [COUNTRY] PARTNERS
Any parFcipaFng organizaFon that is PRIMARILY responsible for
conducFng at least one event or acFvity during GEW.
• Reach
• Willingness to adopt the brand
• Resources
• Media Interest
• Credibility
• Social Inclusion
• Influence

16. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GLOBAL PICKS
An event that is co-branded
with Global Entrepreneurship
Week and is selected to be
featured by the GEW
planning team based on
producFon, size, scope, VIP or
celebrity involvement, and a
unique take on how to inspire
and advance
entrepreneurship.

17. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GEW THEMES 2015
• GEW Investors (Tuesday)
• GEW Women (Wednesday)
• GEW Youth (Thursday)
• GEW CiFes (Friday)

18. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
RESPONSIBILITIES OF GEW HOSTS
Running a successful GEW and reaching the maximum
numbers of Partners, AcFviFes & ParFcipants by:
• CreaFng and running an Advisory Board
• Catalyzing & Strengthening
• Fundraising
• ReporFng to GEN Global
• ConnecFng through Grouphub
• Championing the brand
• ImplemenFng GEW themes
• Managing the country website
• CreaFng content for media & social media
• Building and leading a delegaFon to GEC

19. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
• Neutral PlaBorm for CooperaFon
• Builds Trust
• Sustainability and Quality
• Budget and Leverage
ADVISORY BOARDS

20. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
CATALYZING & STRENGHTENING
…A strong Advisory
board not limited to
your current network
in terms of
geographic and
constituency
coverage
…The best “bottom-
up” startup
communities
…National & local
governments for
their participation
…The support capacity of the GEN Global Partners, GEN Universe
programs and associated brands
…The value of having a permanent GEN board in terms of linking
GEW more effectively to year-round programming & policy
advocacy
…Representatives from GEW Global on the board
…Entrepreneurs from your country as connectors & role models
…Cool trends to introduce new players & programs
Leveraging… Building… Engaging…

21. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
• GEW MoU requirement
• Sent aker GEW
• Number of events / acFviFes / compeFFons
• Number of partners
• Number of parFcipants (online and offline)
• Resources used
• What value does the GEW brand bring?
• Used in annual GEN Impact Report & Compass Awards
REPORTING: GEW HOST SURVEY

22. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GEW HOST RESOURCES
• wearegen.co
§ GEW Host Guide
§ GEN Impact Report
§ Resources
• GEW MoU
• GEN Grouphub

23. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
REASONS TO USE GROUPHUB
Private “off-the-record” brainstorming among GEW hosts
to collectively overcome challenges & capitalize on
opportunities
Share your best work examples, top designs, & other
collateral
Regional collaboration among selected hosts in the same
geographic area
Conferring with other hosts who are implementing the
same Global Picks & Themes
Important GEN Global milestones &
messages
Make sure you are on schedule for
GEW
Updates on VIPs, partners, sponsors
& activities
Share & receive important news
from the global network and posing
new questions
News Collaboration

24. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Champion
the Compass
BRANDING

25. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Remember…
hashtags & tags!
#GEW2016
#GEC2016
Twi4er
@unleashingideas
@jortmans
@bukec
Facebook
www.facebook.com/unleashingideas
Youtube
www.youtube.com/unleashingideas
Instagram
hPps://instagram.com/gewglobal
Flicker
www.flickr.com/unleashingideas
LinkedIn
Log in to LinkedIn & search for
Global Entrepreneurship Week in ‘Groups’.
SOCIAL MEDIA

26. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Case Studies & Profiles
o Showcase a GEW event or local organizaFon
o Feature new entrepreneurs directly impacted by GEW
o Increase your GEW profile!
Channels
o Wearegen.co blogs & press releases
o GEN newslePer stories
o Social media
CONTENT

27. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GLOBAL SITE & COUNTRY WEBSITES:
WEAREGEN.CO

28. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
2016
• GEW European Meetup: TBD
• Global Entrepreneurship Summit, Silicon Valley| 22 - 24 June 2016
• Global Entrepreneurship Week 2016 : November 14 - 20, 2016
• GEW Startup NaFons Summit : Cork, Ireland| November 20 - 22, 2016
2017
• Global Entrepreneurship Congress 2017: Johannesburg, South Africa| March 13- 16, 2017
• Global Entrepreneurship Week 2017 : November 13 - 19, 2017
SAVE THE DATES

29. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
REGISTER FOR SESSIONS: gec.co

30. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
GEN ANNUAL MEETING
Mon, March 14 - 09:00 to 16:30
Venue: InterconFnental Hotel - AnFoquia
COMPASS AWARDS CEREMONY + GALA
Mon, March 14 - 19:00 to 23:00
Venue: Botanical Garden of Medellin
GEN WORKING SESSION SITE TOURS
Thu, March 17 - 08:30 to 12:30
Venue: Various
DO NOT MISS!

31. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Tue, March 15 - 14:00 to 16:00
WHAT'S NEXT FOR AFRICA
led by LIONS Africa
Venue: Plaza Mayor - Gran Salon 5
Tue, March 15 - 14:00 to 16:00
TOOLS TO CATALYZE YOUR STARTUP
COMMUNITIES
led by Global Entrepreneurship Network
Venue: Plaza Mayor - Comisiones 3+4
Tue, March 15 - 16:15 to 17:45
SPEED NETWORKING - REGIONS
Venue: Plaza Mayor – Various Comisiones
SESSIONS TO CHECK OUT!
Tue, March 15 - 16:00 to 18:00
FUTURE AGRO CHALLENGE: GLOBAL FINALS
Venue: Plaza Mayor - Gran Salon 3
Tue, March 15 - 18:00 to 22:00
GET IN THE RING: THE INTERNATIONAL
FINAL
Venue: Plaza Mayor - Gran Salon 1+2
Wed, March 16 - 14:30 to 16:30
STARTUP NATIONS POLICY UNCONFERENCE
led by Startup NaFons
Venue: Plaza Mayor - Comisiones 5

32. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
• Connect with some of the leaders at the GEC
• Learn from other similar types of organizaFons from other countries
• Get together with regional clusters to support each other and collecFvely plan
regional acFviFes
• Use Grouphub and other internal communicaFons tools provided by GEN
• Find out about effecFve stories from Hosts that secured funding
• Evaluate if you have enough informaFon and knowledge aker leaving the GEC
to finalize your operaFonal plan and Fmeline in place for the next two years
GET BUSINESS DONE HERE & NOW

33. MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016
#GEC2016
@GECGLOBAL
GEC.CO