Hussam Algaladi is a digital marketing expert with over 7 years of experience. He is currently the Marketing Manager at iCLICK, a digital consulting firm serving clients in the GCC market. He has extensive experience as a digital marketing consultant for many Arabic companies and multinational organizations. He has managed over $5 million in online advertising spend, generating over $40 million in revenue for his clients.

1. Digital Marketing
‫اﻟرﻗﻣﻲ‬ ‫اﻟﺗﺳوﯾق‬
!‫اﻟﺮﻗم‬ ‫اﻟتﺴﻮيﻖ‬ ‫.ي‬ ‫ﻣﻘﺪﻣﺔ‬
Digital Marketing Introduction
Webinar
‫الجﻠﺪي‬ ‫ﺣﺴﺎم‬
@helgaladi

2. HUSSAMALGALADI isaDigitalMarketingguruand
consultantextraordinairewith+7 yearsexperiences.He’s
Marketingmanager@iCLICKdigital consultinghousein
GCCmarketandHehasanextensiveexperienceserving
asdigitalmarketingconsultantformanyArabiccompanies
andmultinationalorganizations
includingBaidu,ToyotaandSSL.com.Hehasreachedthe
digitalmarketingfeatofmanagingmorethan$5millionin
onlineadvertisingspendwhichinreturngeneratedforhis
clientsmorethan$40millioninrevenue. Heisa certified
partnerandprofessionalby GoogleAdwords, Google
AnalyticsandGoogleYoutubeAdvertising.
HussamAlgaladi
helgaladi

3. helgaladi

4. !‫اﻟﺮﻗم‬ ‫اﻟتﺴﻮيﻖ‬|Digital
Marketing
1%

5. !‫اﻟﺮﻗم‬ ‫اﻟتﺴﻮيﻖ‬|Digital
Marketing
usingchannels topromoteormarket
products andservices totargeted
people
‫اﳌﻨﺘﺠ‬ ‫@ويﺞ‬A‫ﻟ‬ ‫اﻟﺮﻗﻤﻴﺔ‬ ‫اﻟﻘﻨﻮات‬ ‫اﺳﺘﺨﺪام‬‫ـ‬‫ـ‬‫ـ‬ ‫ﺎت‬
‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫واﻟﺮﺳﺎﺋﻞ‬ ‫والخﺪﻣﺎت‬‫واﻟﻮﺻﻮ‬‫ـ‬‫ـ‬ ‫ل‬
‫ى‬O‫إ‬‫ﺪف‬RS‫اﳌﺴ‬ ‫ر‬‫الجﻤهﻮ‬

6. @wearesocialsg • 141
EGYPT

7. ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTSMOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASEDON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASEDON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTSTOTALNATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXEDANDMOBILE CONNECTIONS
JAN
2016
92.45
MILLION
URBANISATION: 43%
48.30
MILLION
PENETRATION: 52%
28.00
MILLION
PENETRATION: 30%
94.00
MILLION
vs POPULATION: 102%
23.00
MILLION
PENETRATION: 25%
DIGITAL IN EGYPT
A SNAPSH OTOF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
@wearesocialsg • 142• Sources: UN, US C en s u s Bureau; InternetWo rld Stats, Facebook, GSMA Intelligence.

8. JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTHIN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
ANNUALGROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
+8% +27% -1% +39%
SINCE JAN2015 SINCE JAN2015 SINCE JAN2015 SINCE JAN2015
@wearesocialsg • 143• Sources: UN, US C en s u s Bureau; InternetWo rld Stats, Facebook, GSMA Intelligence.

9. JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS &DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
SHARE OF WEB TRAFFIC
BASED ON EACH D EVICE’S SHAREOF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
75%
YEAR-ON-YEAR:
22%
YEAR-ON-YEAR:
3%
YEAR-ON-YEAR:
-
YEAR-ON-YEAR:
-0.3% +0.5% 3% -
@wearesocialsg • 145• Source: StatCou n ter, Q1 2015.

10. JAN
2016
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAG E O F
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
SOCIAL MEDIAUSE
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’S MOSTACTIVE PLATFORM
##
28.0M 30% 23.0M 25%
@wearesocialsg • 146• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet. ru Q1 2016.

11. JAN
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
13 –19
YEARS OLD
60+
YEARS OLD
20 –29
YEARS OLD
30 –39
YEARS OLD
40 –49
YEARS OLD
50 –59
YEARS OLD
FEMALE
MALE
3.1
4.2
1.6
0.6
0.3 0.2
4.7
7.3
3.9
1.5
0.6
0.3
AGE TOTAL FEMALE MALE
TOTAL 28,000,000 35% 65%
1 3 –1 9 28% 1 1 % 17%
2 0 –2 9 41% 1 5 % 26%
3 0 –3 9 20% 6 % 14%
4 0 –4 9 7% 2 % 5%
5 0 –5 9 3% 1 % 2%
6 0 + 2% 1 % 1%
• Source: We Are So ci al’s an al ys i s of Faceboo k-repo rted d ata, Q1 2016. Note: tabl e valu es m ay not su m to 100 % du e to roun din g in repo rted d ata.@wearesocialsg • 147

12. SAUDI ARABIA
@wearesocialsg • 353

13. ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTSMOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASEDON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASEDON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTSTOTALNATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXEDANDMOBILE CONNECTIONS
JAN
2016
31.85
MILLION
URBANISATION: 83%
20.29
MILLION
PENETRATION: 64%
11.00
MILLION
PENETRATION: 35%
57.58
MILLION
vs POPULATION: 181%
10.00
MILLION
PENETRATION: 31%
DIGITAL IN SAUDIARABIA
A SNAPSH OTOF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
@wearesocialsg • 354• Sources: UN, US C en s u s Bureau; ITU, Facebook, GSMA Intelligence.

14. JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTHIN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
ANNUALGROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
+5% +20% +9% +25%
SINCE JAN2015 SINCE JAN2015 SINCE JAN2015 SINCE JAN2015
@wearesocialsg • 355• Sources: UN, US C en s u s Bureau; ITU, Facebook, GSMA Intelligence.

15. JAN
2016
MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVIC E
DIGITAL DEVICE OWNERSHIP
PERCENTAGE OF THE ADULT POPULATION* THAT OWNSEACH KIND OF D EVICE
91%
TV STREAMING
DEVICE
86%
HANDHELD
GAMING CONSOLE
54%
E-READER
DEVICE
21%
WEARABLE
TECH DEVICE
7% [N/A] 2% 5%
@wearesocialsg • 356• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.

16. JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGEDAILY USE
OF THE INTERNET
VIA A P C OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGEDAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 08M 3H 46M 2H 56M 1H 55M
@wearesocialsg • 357• Source: GlobalWebIn d ex, Q4 2015. B as ed on a survey of internet users aged 16-64. Averages also factor non-users.

17. JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
20.3M 64% 15.5M 49%
@wearesocialsg • 358• Sources: ITU; mobile internet d ata b as ed on GlobalWebIn d ex Q4 2015 survey; d ata has been rebased to show national penetration .

18. JAN
2016
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
FREQUENCYOF INTERNET USE
H OW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYD EVICE)
86% 10% 3% 1%
@wearesocialsg • 360• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.

19. JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS &DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
SHARE OF WEB TRAFFIC
BASED ON EACH D EVICE’S SHAREOF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
39%
YEAR-ON-YEAR:
55%
YEAR-ON-YEAR:
5%
YEAR-ON-YEAR:
0.14%
YEAR-ON-YEAR:
-17% +19% -13% +133%
@wearesocialsg • 361• Source: StatCou n ter, Q1 2015.

20. JAN
2016
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAG E O F
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
SOCIAL MEDIAUSE
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’S MOSTACTIVE PLATFORM
##
11.0M 35% 10.0M 31%
@wearesocialsg • 362• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet. ru Q1 2016.

21. JAN
2016 TOP ACTIVE SOCIALPLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CH AT APP / VOIP
2 7
2 5
2 0
2 0
1 7
1 5
1 4
1 3
1 2
11
WHATSAPP
FACEBOOK
FACEBOOK
MESSENG ER
TWITTER
INSTAGRAM
GOOGLE+
SKYPE
SNAPCHAT
LINE
LINKEDIN
• Source: GlobalWebIn d ex, Q4 2015. B as ed on a survey of internet users aged 16-64. Note: Data h as been re-based to show national penetration. @wearesocialsg • 363

22. JAN
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
13 –19
YEARS OLD
60+
YEARS OLD
20 –29
YEARS OLD
30 –39
YEARS OLD
40 –49
YEARS OLD
50 –59
YEARS OLD
FEMALE
MALE
0.4
1.0
0.6 0.2
0.1 0.0
1.1
3.8
2.9
1.0
0.3
0.1
TOTAL 11,000,000 19% 81%
1 3 –1 9 14% 4 % 1 0 %
2 0 –2 9 43% 9 % 3 5 %
3 0 –3 9 32% 5 % 2 6 %
4 0 –4 9 11% 2 % 9 %
5 0 –5 9 3% 1 % 3 %
6 0 + 1% 0 % 1 %
• Source: We Are Social’s an al ys i s of Facebook-repo rted d ata, Q1 2016. Note: table values m ay not sum to 100% due to rounding in reported data. @wearesocialsg • 364

23. JAN
2016
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
$
38% 34% 28% 26% 34%
@wearesocialsg • 367• Source: GlobalWebIn d ex, Q4 2015. B as ed on a survey of internet users aged 16-64. Note: Data h as been re-based to show national penetrati on.

24. JAN
2016
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PROD UC T OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
E-COMMERCE BYDEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
41% 52% 42% 36% 23%
@wearesocialsg • 368• Source: GlobalWebIn d ex, Q4 2015. B as ed on a survey of internet users aged 16-64. Note: Data h as been re-based to show national penetrati on.

25. Digital Traditional
‫ﺗكﺎﻟﻴﻒ‬‫أﻗﻞ‬
Inexpensive
‫ﻣكﻠﻒ‬
Costly
‫ي‬Z‫ﺗﻔﺎﻋ‬
Interactive
‫اﻟﻌﻤﻴﻞ‬ ‫ى‬O‫إ‬ ‫اﻟﺸﺮﻛﺔ‬ ‫ﻣﻦ‬
One way
‫ﺑﻨﺎء‬‫اﳌﺪى‬ ‫ﻃﻮيﻠﺔ‬ ‫ﻋﻼﻗﺔ‬
Long termrelationship
‫اﳌﺪى‬@e‫ﻗﺼ‬ ‫ﻋﻼﻗﺔ‬ ‫ﺑﻨﺎء‬
Short –termrelationship
‫واﳌﺘﺎبﻌﺔ‬ ‫ﻟﻠﻘﻴﺎس‬ ‫ﻗﺎﺑﻞ‬
Measureable
‫واﳌﺘﺎبﻌﺔ‬ ‫اﻟﻘﻴﺎس‬ ‫ﻋﻤﻠﻴﺔ‬ ‫.ي‬ ‫ﺻﻌﺐ‬
Hardtomeasure
‫ﻋﺎﻟﻴﺔ‬ ‫ﻣﺼﺪاﻗﻴﺔ‬
Highcredibility (WOM) 92%
‫أﻗﻞ‬ ‫ﻣﺼﺪاﻗﻴﺔ‬
Lowcredibility (42%)
‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻟﻘﻨﻮات‬‫و‬ ‫اﻟﺮﻗﻤﻴﺔ‬ ‫اﻟﻘﻨﻮات‬

26. !‫اﻟﺮﻗم‬ ‫اﻟتﺴﻮيﻖ‬ ‫ﻗﻨﻮات‬|Digital Marketing
Channels
•‫اﳌﻮاﻗﻊ‬‫@وﻧﻴﺔ‬A‫اﻹﻟﻜ‬
•‫ي‬o‫اﻻﺟﺘﻤﺎ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬Social Media
•‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮكﺎت‬ ‫ن‬e‫ﺗﺤﺴ‬Search Engine Optimization
•‫ﻣﺤﺮكﺎت‬@w‫ﻋ‬ ‫اﻟتﺴﻮيﻖ‬‫اﻟﺒﺤﺚ‬Search Engine Marketing
•‫ﺿﺔ‬‫و‬‫اﳌﻌﺮ‬ ‫اﻹﻋﻼﻧﺎت‬DisplayAdvertising
•‫اﻟتﺴﻮيﻖ‬‫ى‬‫ﺑﺎﳌﺤﺘﻮ‬Content Marketing
•‫ﺑﺎﻟﻌﻤﻮﻟﺔ‬ ‫اﻟتﺴﻮيﻖ‬AffiliateMarketing
•!‫اﻟﺮﻗم‬ ‫اﻟﺘﺤﻠﻴﻞ‬DigitalAnalytics
•‫اﺳﺘﻘﻄﺎب‬‫و‬ ‫اﻟﺘﺤﻮيﻞ‬ ‫ﻣﻌﺪﻻت‬ ‫ن‬e‫ﺗﺤﺴ‬‫اﻟﻌﻤﻼء‬Conversion RateOptimization
•‫اﻟتﺴﻮيﻖ‬‫الجﻮال‬@w‫ﻋ‬MobileMarketing
•‫اﻟتﺴﻮيﻖ‬‫ﺑﺎﻹﻳﻤﻴﻞ‬Email Marketing

27. ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮكﺎت‬@w‫ﻋ‬ ‫واﻹﻋﻼن‬ ‫اﻟتﺴﻮيﻖ‬|Search Engine
Marketing

28. 30% of users click
here and on the right
(Paid listings)
‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮكﺎت‬@w‫ﻋ‬ ‫واﻹﻋﻼن‬ ‫اﻟتﺴﻮيﻖ‬|Search EngineMarketing

29. 30% of users click
here and on the right
(Paid listings)
70% of users click
here (Organic listings)
‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮكﺎت‬@w‫ﻋ‬ ‫واﻹﻋﻼن‬ ‫اﻟتﺴﻮيﻖ‬|Search Engine
Marketing

30. ‫ﺟﻮﺟﻞ‬ ‫وﺷﺒكﺎت‬‫اﻟﻔﻴﺪﻳﻮ‬@w‫ﻋ‬ ‫اﻹﻋﻼن‬|GoogleDisplay
Network

31. •‫ﻣﻦ‬@|‫أﻛ‬247‫ـ‬ ‫ﻳﻮﻣﻴﺎ‬ ‫اﻳﻤﻴﻞ‬ ‫ن‬‫ﺑﻠﻴﻮ‬
‫@ونﻲ‬A‫اﻹﻟﻜ‬ ‫ﻳﺪ‬@w‫اﻟ‬@w‫ﻋ‬ ‫واﻹﻋﻼن‬ ‫اﻟتﺴﻮيﻖ‬|Email
Marketing

32. ‫ي‬o‫اﻻﺟﺘﻤﺎ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻮاﻗﻊ‬@w‫ﻋ‬ ‫واﻹﻋﻼن‬ ‫اﻟتﺴﻮيﻖ‬|Social Media
Marketing

33. •‫اﻻﺳﺘﺠﺎﺑﺔ‬‫ﻣﺰ‬‫ر‬QR Code
•‫اﻟﺮﺳﺎ‬ ‫ﺗﻄﺒﻴﻘﺎت‬‫و‬‫@ة‬e‫اﻟﻘﺼ‬ ‫اﻟﺮﺳﺎﺋﻞ‬‫ﺋﻞ‬
•‫اﻟﺬﻛﻴﺔ‬ ‫اﻟهﻮاﺗﻒ‬ ‫ﺗﻄﺒﻴﻘﺎت‬
•‫الجﻮال‬ ‫إﻋﻼﻧﺎت‬
•‫اﻷﻣﺎﻛﻦ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﺧﺪﻣﺎت‬
•‫اﳌﺘﺎبﻌﺔ‬‫و‬ ‫اﻟﺘﺤﻠﻴﻞ‬
‫اﳌﻮبﺎﻳﻞ‬@w‫ﻋ‬ ‫واﻹﻋﻼن‬ ‫اﻟتﺴﻮيﻖ‬|Mobile
Marketing

34. ‫ى‬‫ﺑﺎﳌﺤﺘﻮ‬ ‫اﻟتﺴﻮيﻖ‬|Content
Marketing
•‫ﻣﻦ‬@|‫أﻛ‬60%‫ﻋ‬ ‫اﻹﻧﻔﺎق‬ ‫ﺑﺰيﺎدة‬ ‫ﺳﺘﻘﻮم‬ ‫اﻟتﺴﻮيﻖ‬ ‫ﺷﺮكﺎت‬ ‫ﻣﻦ‬‫ى‬Z
‫اﻟتﺴﻮيﻘﻲ‬ ‫ى‬‫اﳌﺤﺘﻮ‬
•‫ﻣﻦ‬@|‫أﻛ‬4.75‫ﻳﻮﻣﻴﺎ‬ ‫ﻣﺸﺎرﻛﺘﮫ‬ ‫ﻳﺘﻢ‬ ‫ى‬‫ﻣﺤﺘﻮ‬ ‫ﻣﻠﻴﺎر‬

35. !‫اﻟﺮﻗم‬ ‫اﻟﺘﺤﻠﻴﻞ‬|
Digital Analytics

36. Paid Media
‫ﻣﺪﻓﻮﻋﺔ‬ ‫ﻣﻨﺼﺎت‬
Earned Media
‫ﻣﻜتﺴﺒﺔ‬ ‫ﻣﻨﺼﺎت‬
Owned Media
‫ﻣﻤﻠﻮﻛﺔ‬ ‫ﻣﻨﺼﺎت‬
!‫اﻟﺮﻗم‬ ‫اﻟتﺴﻮيﻖ‬ ‫ﻣﻨﺼﺎت‬ ‫أﻧﻮاع‬|Digital
Marketing Types

37. !‫اﻟﺮﻗم‬ ‫اﻟتﺴﻮيﻖ‬ ‫ﻣﻨﺼﺎت‬ ‫أﻧﻮاع‬|Digital
Marketing Types

38. ‫ﺋيﺴﻴﺔ‬‫ﺮ‬‫اﻟ‬ ‫اﳌﺼﻄلحﺎت‬
• Cost per thousand impressions (CPM)
• CPC (Cost perclick)
• CPA /CPL(Cost Per Action)
• CPE( Cost Per Engagement)
• CPI(Cost Per Install)
• PPC (Price PerClick)
• Paid search
• CTR (Click through rate).
• Ad position
• Impressions
• Reach
• CAC (Customer Acquisition Cost )
• ARPU (Avg. revenue per user )
Keysearchterms
•‫ر‬‫ﻇهﻮ‬ ‫أﻟﻒ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﺘكﻠﻔﺔ‬CPM
•‫اﻟﻨﻘﺮ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﺘكﻠﻔﺔ‬CPC
•‫اﻟﻘﺮار‬ ‫اﺗﺨﺎذ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﺘكﻠﻔﺔ‬CPA
•‫اﻟﺘﻔﺎﻋﻞ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﺘكﻠﻔﺔ‬CPE
•‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﺤﻤﻴﻞ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﺘكﻠﻔﺔ‬CPI
•‫اﻟﻨﻘﺮ‬ ‫ﻣﻘﺎﺑﻞ‬‫اﻟﺴﻌﺮ‬PPC
•‫اﻟﺒﺤﺚ‬‫اﳌﺪﻓﻮع‬Paid Search
•‫ﻣﻌﺪل‬‫اﻹﻋﻼن‬ ‫ى‬Z‫ﻋ‬ ‫اﻟﻀﻐﻂ‬CTR
•‫ﺗﺮﺗيﺐ‬‫اﻹﻋﻼن‬Ad position
•‫اﳌﺸﺎهﺪات‬ ‫ﻋﺪد‬Impressions
•‫ل‬‫اﻟﻮﺻﻮ‬Reach
•‫ﺗكﻠﻔﺔ‬‫ﻋﻤﻴﻞ‬ ‫ى‬Z‫ﻋ‬ ‫ل‬‫الحﺼﻮ‬CAC
•‫ﻣﻌﺪل‬‫ﻣﺴﺘﺨﺪم‬ ‫كﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺮبﺢ‬ARPU

39. On the Web, people vote with their feet
(fingers)
Market Reality (Google Insights)
Search: keyword research tool
Social: listening tools
Digital: analytical tools
Market Research
Research, Polls, Questionnaires,
Focus Groups, Sales, Marketing
Interviews, Trials

40. Digital Marketing
‫اﻟرﻗﻣﻲ‬ ‫اﻟﺗﺳوﯾق‬‫اﻟﺘﻮا‬ ‫ﻗﻨﻮات‬@w‫ﻋ‬ ‫اﻹﻋﻼن‬‫و‬ ‫اﻟتﺴﻮيﻖ‬‫ﺻﻞ‬
‫ي‬o‫اﻻﺟﺘﻤﺎ‬
Social Media Marketing &
Advertising

41. 13 years = 50 M
38 years = 50 M 12 months = 100 M
3 months = 50 M

42. 72 Million 215 Million 300 Million
A191% increaseinRamadanconversationsbetween2013&2014
Ramadan & Eid 2015
201520142013

43. Case Studies &Success Stories
‫ﻧﺠﺎح‬ ‫ﻗﺼﺺ‬‫و‬ ‫ﺣﺎﻻت‬ ‫اﺳﺔ‬‫ر‬‫د‬

44. Ø Results
Ø 100K Engagements
Ø 100‫ﺗﻔﺎﻋﻞ‬ ‫أﻟﻒ‬
Ø 550K Impressions
Ø 550‫ﻣﺸﺎهﺪة‬ ‫اﻟﻒ‬
Ø 1200 instorepurchases in2days
Ø 1200‫ﻋﻤﻴﻞ‬

45. Ø Results
Ø#‫ن‬‫ﻟﻮ‬_‫ﻟﻔﺴﺘﺎن‬ ‫ا‬
Ø127‫واﺣﺪ‬ ‫ﻳﻮم‬ ‫.ي‬ ‫تﻐﺮيﺪة‬ ‫أﻟﻒ‬

46. Ø Results
Ø +30K engagement in2days

47. Ø Results
Ø +15M impressions
Ø 100% positiveengagement
Ø 1.9 Mmentions

48. 1 0 0‫ة‬ ‫ﺪ‬ ‫ه‬ ‫ﺎ‬ ‫ﺸ‬ ‫ﻣ‬ ‫ن‬‫ﻮ‬ ‫ﻴ‬ ‫ﻠ‬ ‫ﻣ‬
1 0 0 M I M P R E S S I O N S

50. ‫ﻗﻴﺎس‬ ‫أدوات‬@e‫اﻟﺘﺄﺛ‬|Influence
Marketing Tools

51. Digital Marketing
‫اﻟرﻗﻣﻲ‬ ‫اﻟﺗﺳوﯾق‬Search EngineMarketing
‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮكﺎت‬@w‫ﻋ‬ ‫اﻟتﺴﻮيﻖ‬

52. “ Search marketing istheprocess ofgaining trafficandvisibilityfromsearch engines
through bothpaidand unpaidactivities
š‫اﻟ‬‫و‬ ‫@ﻧﺖ‬A‫اﻹﻧ‬ ‫ﻃﺮيﻖ‬ ‫ﻋﻦ‬ ‫اﻟتﺴﻮيﻖ‬ ‫ﻗﻨﻮات‬ ‫أهﻢ‬ ‫اﺣﺪى‬‫هﻮ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮكﺎت‬ ‫ﻃﺮيﻖ‬ ‫ﻋﻦ‬ ‫اﻟتﺴﻮيﻖ‬‫ى‬œ‫تﺴ‬ !
‫أو‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮكﺎت‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺔ‬ ‫.ي‬ ‫تﺴﻮيﻘﮫ‬ ‫اد‬‫ﺮ‬‫اﳌ‬ ‫اﳌﻮﻗﻊ‬ ‫ر‬‫ﻇهﻮ‬ ‫يﺎدة‬‫ز‬ ‫و‬ ‫ن‬e‫ﺗﺤﺴ‬ ‫ى‬O‫ا‬Search
Engine ResultsPages (SERPs)
•”SEM
PPCSEO

53. 30% of users click
here and on the right
(Paid listings)
70% of users click
here (Organic listings)
SEOvs.PPC

54. SEOvs.PPC
Ø‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮكﺎت‬ ‫ن‬e‫ﺗﺤﺴ‬SEO
•‫ى‬Z‫ﻋ‬ ‫تﺴﻮيﻘﮫ‬ ‫اد‬‫ﺮ‬‫اﳌ‬ ‫اﳌﻮﻗﻊ‬ ‫ر‬‫ﻇهﻮ‬ ‫يﺎدة‬‫ز‬ ‫ى‬O‫ا‬ ‫ﺪف‬Rž
‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺎت‬SERPs‫ـ‬ ‫اﻟﻨﻮع‬ ‫هﺬا‬ ‫يﻌﺘﻤﺪ‬‫و‬
‫اﻧﺘ‬‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻣﻴﺎت‬‫ز‬‫ﺧﻮار‬ ‫ﻓهﻢ‬ ‫ى‬Z‫ﻋ‬ ‫اﻟتﺴﻮيﻖ‬ ‫ﻣﻦ‬‫ـ‬‫ـ‬ ‫ﺎج‬
‫ـ‬‫ـ‬ ‫اﺳﺘﺠﻼب‬‫و‬ ‫داﺋﻢ‬ ‫بﺸكﻞ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﺟﻮدة‬ ‫ذات‬ ‫ﻣﺤﺘﻮيﺎت‬
‫ـ‬‫ـ‬ ‫ﻣﺤﺮكﺎت‬ ‫ﺷﺎدات‬‫ر‬‫ﺑﺈ‬ ‫ام‬£A‫اﻻﻟ‬‫و‬ ‫ى‬‫أﺧﺮ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫اﺑﻂ‬‫و‬‫ر‬
‫اﻟﺒﺤﺚ‬
•‫ﻣﺠﺎﻧﻴﺔ‬ ‫ات‬‫ر‬‫يﺎ‬‫ز‬Free
•‫اﻟﺘﺤﻜﻢ‬ ‫ﻣﺤﺪودﻳﺔ‬LimitedControl
•‫اﳌﺪى‬ ‫بﻌﻴﺪة‬ ‫ﻧﺘﺎﺋﺞ‬Long –termresults
Ø‫اﳌﺪﻓﻮع‬ ‫اﻟتﺴﻮيﻖ‬PPC
•‫ﻣ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺔ‬ ‫.ي‬‫ﻳﻈهﺮ‬ !¥¦‫ﻧ‬ ‫اﻋﻼن‬ ‫ة‬‫ر‬‫ﻋﺒﺎ‬‫ـ‬ ‫ﺎ‬
‫ﻣﻔﺘ‬ ‫كﻠﻤﺎت‬ ‫وﻓﻖ‬‫اﻹﻋﻼن‬‫ى‬Z‫ﻋ‬ ‫ﻧﻘﺮة‬‫كﻞ‬ ‫ى‬Z‫ﻋ‬ ‫اﳌﻌﻠﻦ‬ ‫ﻳﺪﻓﻌﮫ‬‫ـ‬ ‫ﺎﺣﻴﮫ‬
‫ﻧﻔﺴﮫ‬ ‫اﳌﻌﻠﻦ‬ ‫هﺎ‬‫ر‬‫ﻳﺨﺘﺎ‬ ‫ﻣﻌﻴﻨﺔ‬.
•‫ﻣﺪﻓﻮﻋﺔ‬ ‫ات‬‫ر‬‫يﺎ‬‫ز‬Paid
•‫كﺎﻣﻞ‬ ‫ﺗﺤﻜﻢ‬FullControl
•‫ﺳﺮيﻌﺔ‬ ‫ﻧﺘﺎﺋﺞ‬Short –termresults

55. ‫ﻣﺤﺮكﺎت‬ ‫.ي‬ ‫ر‬‫اﻟﻈهﻮ‬ ‫ن‬e‫ﺗﺤﺴ‬‫اﻟﺒﺤﺚ‬
SEO
Objectives
‫اﻷھداف‬
Discovery
‫اﻻﻛﺗﺷﺎف‬
On page
‫اﻟﺻﻔﺣﺔ‬ ‫داﺧل‬ ‫ﺗﺣﺳﯾن‬
Off page
‫اﻟﺻﻔﺣﺔ‬ ‫ﺧﺎرج‬ ‫ﺗﺣﺳﯾن‬
Link building
‫اﻟرواﺑط‬ ‫ﺑﻧﺎء‬
Analysis &
Optimization
‫واﻟﺗﺣﺳﯾن‬ ‫اﻟﺗﺣﻠﯾل‬

56. ‫اﻻﻛتﺸﺎف‬‫واﻟﺒﺤﺚ‬
Discovery
SEOAudit
• ‫اﳌﻮﻗﻊ‬ ‫ﻓﺤﺺ‬
• Woorank,Quick sprout … etc.
Keyword
research
• ‫اﳌﻔﺘﺎﺣﻴﺔ‬ ‫اﻟكﻠﻤﺎت‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
• Googletrends,GooglePlanner
Competition
• ‫ن‬e‫اﳌﻨﺎﻓﺴ‬ ‫ﻣﺘﺎبﻌﺔ‬
• Keyword difficulty,ranktracker

57. ‫اﳌﻮﻗﻊ‬ ‫ﺌﻴﺔ‬R© ‫ﻣﺮﺣﻠﺔ‬‫داﺧﻠﻴﺎ‬On-PageOptimization
‫ي‬ª‫ﻋﻤﻠﻴﺔ‬‫ن‬e‫ﺗﺤﺴ‬‫اﳌﻮﻗﻊ‬‫ﻣﻦ‬‫اﻟﺪاﺧﻞ‬‫وهﺪﻓهﺎ‬‫ل‬‫اﻟﻮﺻﻮ‬‫ي‬O‫ا‬‫ﺷ‬‫ر‬‫أ‬‫ﻔﮫ‬‫ـ‬
‫أﻓﻀﻞ‬‫ﻴﺌﺔ‬R©‫و‬‫ﺟﻤﻴﻊ‬‫ﻋﻨﺎﺻﺮ‬‫اﳌﻮﻗﻊ‬‫ﻣﻦ‬‫اﻟﺪاﺧﻞ‬‫ل‬‫ﻟﻠﻮﺻﻮ‬‫ي‬O‫ا‬‫ﻣ‬‫ﺗﺒﺔ‬‫ﺮ‬‫ـ‬
‫ي‬Z‫أﻋ‬‫.ي‬‫ﻗﻮﻗﻞ‬

58. Ranking
Link
building
Content
Social
Network
‫اﳌﻮﻗﻊ‬ ‫ﺧﺎرج‬ ‫ن‬e‫اﻟﺘﺤﺴ‬Off PageSEO

59. GOOGLE
ADWORDS
INTRODUCTI
ON

60. Paid Listings
Organic Listings
What’s isGoogleAd Words?? ‫ﻣﻨﺼﺔ‬ ‫ي‬ª‫ﻣﺎ‬
‫دز‬‫ر‬‫أدو‬‫؟‬

61. ‫اﻟﺒﺤﺚ‬
Search
‫اﻹﻋﻼن‬ ‫ى‬Z‫ﻋ‬ ‫اﻟﻀﻐﻂ‬
Click
‫اﳌﻮﻗﻊ‬ ‫ة‬‫ر‬‫يﺎ‬‫ز‬
Browse
‫ل‬‫واﻟﻮﺻﻮ‬ ‫اء‬‫ﺮ‬‫اﻟﺸ‬
Goal
‫اﳌﻮﻗﻊ‬ ‫ﻣﻦ‬ ‫الخﺮوج‬
Exit
PayPer ClickMarketing provides acess to thecompleteuser journey.

62. GoogleAdWords Ecosystem

63. Whyyou need GoogleAd Words? ‫؟‬‫دز‬‫ر‬‫أدو‬ ‫ﳌﻨﺼﺔ‬ ‫ﺑﺤﺎﺟﺔ‬ ‫أﻧﺖ‬ ‫ﳌﺎذا‬
• Access thelargestsearch engine anddisplaynetworkintheworld
• Don’thave towaitfororganicsearch rankings
• Cantakeas littleas 1hourtosetup
• EasytocalculateROI
• Canbehighly profitable
• Get tothetopofthesearch results
• Many advertisingoptionse.g. search, display,video, shopping
•‫اﻟﻌﺎﻟﻢ‬ ‫.ي‬ ‫اﻋﻼﻧﺎت‬‫و‬ ‫ﺑﺤﺚ‬ ‫ﺷﺒﻜﺔ‬@w‫أﻛ‬
•‫ﺳﺮيﻌﺔ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
•‫ﺎ‬R¬‫ﻋﻠ‬ ‫اﻟﻌﻤﻞ‬ ‫ﺳهﻮﻟﺔ‬
•‫اﻻﺳتﺜﻤﺎر‬‫ى‬Z‫ﻋ‬ ‫اﻟﻌﺎﺋﺪ‬ ‫ﺣﺴﺎب‬ ‫ﺳهﻮﻟﺔ‬
•‫ى‬Z‫أﻋ‬ ‫بﺎح‬‫ر‬‫أ‬ ‫ﺗﺤﻘﻴﻖ‬
•‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬‫ى‬Z‫ﻷﻋ‬ ‫ل‬‫اﻟﻮﺻﻮ‬
•‫اﻻﻋﻼﻧﺎت‬ ‫.ي‬@e‫ﻛﺒ‬ ‫ﺗﻨﻮع‬

64. GOOGLE SEARCH
CAMPAI
GNS

70. Campaign
Setup
‫ـ‬ ‫ﺗﺄﺳيﺲ‬
‫الحﺴﺎب‬
Research &
Planning
‫ـ‬‫ـ‬ ‫اﻟﺒﺤﺚ‬
‫واﻟﺘﺨﻄﻴﻂ‬
Adcopy
‫اﻹﻋﻼن‬
Targeting
‫ﺪاف‬RS‫ﺳ‬‫اﻹ‬
Budget
‫اﻧﻴﺔ‬£e‫اﳌ‬
Analysis
‫اﻟﺘﺤﻠﻴﻞ‬
‫اﻟﺘﺄﺳيﺲ‬Set up

71. SEARCH CAMPAIGNS STRUCTURE ‫اﻟﺮﻗﻤﻴﺔ‬ ‫الحﻤﻠﺔ‬ ‫هﻴكﻞ‬

72. Search Campaigns Structure ‫الحﻤﻠﺔ‬ ‫هﻴكﻞ‬
‫اﻟﺮﻗﻤﻴﺔ‬

73. GOOGLEDISPLAY CAMPAIGNS

74. Display Ads ‫اﻹﻋﻼﻧﺎت‬
‫اﻟﺮﻗﻤﻴﺔ‬

75. Display Ads ‫اﻹﻋﻼﻧﺎت‬‫اﻟﺮﻗﻤﻴﺔ‬

76. Display Ads ‫اﻹﻋﻼﻧﺎت‬
‫اﻟﺮﻗﻤﻴﺔ‬

77. ‫ﻟلحﻤﻠﺔ‬ ‫اﻟﺘﺨﻄﻴﻂ‬
‫اﻷهﺪاف‬ ‫ﺗﺤﺪﻳﺪ‬
‫ﺪف‬RS‫اﳌﺴ‬ ‫ر‬‫الجﻤهﻮ‬ ‫ﺗﺤﺪﻳﺪ‬
‫اﻧﻴﺔ‬£e‫اﳌ‬ ‫ﺗﺤﺪﻳﺪ‬
‫اﻟﺘﺨﻄﻴﻂ‬‫ﻟﻺﺑﺪاع‬
‫اﻹﻋﻼن‬‫وﻃﺮيﻘﺔ‬ ‫ﻧﻮع‬ ‫ﺗﺤﺪﻳﺪ‬
‫اﻹﺑﺪاﻋﻴﺔ‬ ‫اﻟﻠﻤﺴﺔ‬ ‫إﺿﺎﻓﺔ‬
‫اﻟﻨﺘﺎﺋﺞ‬ ‫وﺗﺤﻠﻴﻞ‬‫اﻷﺛﺮ‬ ‫ﻗﻴﺎس‬
‫ـ‬ ‫ﺑﺎﻷهﺪاف‬ ‫ﻧﺔ‬‫ر‬‫ﻣﻘﺎ‬ ‫اﻷداء‬ ‫اﻗﺒﺔ‬‫ﺮ‬‫ﻣ‬
‫ـ‬‫ـ‬ ‫ن‬e‫واﻟﺘﺤﺴ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﺗﺤﻠﻴﻞ‬
‫الحﻤﻠﺔ‬ ‫ﺗﻨﻔﻴﺬ‬
‫الحﻤﻠﺔ‬ ‫ﺗﻨﻔﻴﺬ‬ ‫أدوات‬‫إﺧﺘﻴﺎر‬
‫ـ‬ ‫الحﻤﻠﺔ‬ ‫ة‬‫ر‬‫إدا‬ ‫ات‬‫و‬‫أد‬‫إﺧﺘﻴﺎر‬
Step 1
Step 2Step 3
Step 4
Display Ads Planning ‫ﻟﻺﻋﻼﻧﺎت‬ ‫الحﻤﻼت‬ ‫ﺗﺨﻄﻴﻂ‬‫اﻟﺮﻗﻤﻴﺔ‬

78. ‫الحﻤﻼت‬ ‫ﻗﻴﺎس‬Monitoring

79. 98%
of website visitors leave without converting

80. 98% of visitorsleaveyour sitewithoutconverting. Retargetingletsyou re-engage thosevisitors
withyourads as theybrowseotherwebsites.Over 85% increase inreturnconversions
‫ﺪاف‬RS‫اﻻﺳ‬ ‫إﻋﺎدة‬|Re Targeting

81. 98% of visitorsleaveyour sitewithoutconverting.
‫ﺪاف‬RS‫اﻻﺳ‬ ‫إﻋﺎدة‬|Re
Targeting

82. ‫ﺪاف‬RS‫اﻻﺳ‬ ‫إﻋﺎدة‬|Re
Targeting

84. Digital Marketing
‫اﻟرﻗﻣﻲ‬ ‫اﻟﺗﺳوﯾق‬EmailMarketing
@w‫ﻋ‬ ‫اﻟتﺴﻮيﻖ‬‫اﻹﻳﻤﻴﻞ‬

85. Definition
“
astructured, systematic process to deliver marketing messages
to targeted subscribers
‫و‬ ‫ﻣﻨﻈﻢ‬ ‫بﺸكﻞ‬ ‫ﺪف‬RS‫اﳌﺴ‬ ‫ر‬‫الجﻤهﻮ‬ ‫ى‬O‫إ‬ ‫تﺴﻮيﻘﻴﺔ‬ ‫ﺳﺎﺋﻞ‬‫ر‬ ‫إﻳﺼﺎل‬‫ﻣﺮﺗﺐ‬
•”

86. Slide § 26
Goodclick-through opportunities
Hosted link
Strongbranding
Clearofferandcall-to-actioninthe
preview pane
Succinct copy
Clearcall-to-action
Sharing options
Unsubscribe
EmailMarketing Steps ‫ﺑﺎﻹ‬ ‫اﻟتﺴﻮيﻖ‬ ‫ﺧﻄﻮات‬
‫ﻳﻤﻴﻞ‬

87. •‫ـ‬ ‫اﻟﺮﺳﺎﻟﺔ‬ ‫وﻃﺮيﻘﺔ‬ ‫ﻟﻐﺔ‬
•‫ﺪﻓﺔ‬RS‫اﳌﺴ‬ ‫ﻟﻠﺸﺮيﺤﺔ‬ ‫ﻣﻼﺋﻤﺔ‬
•‫ﺗﺨﻔﻴﺾ‬‫او‬ ‫ﻋﺮض‬ ‫ﺗﺘﻀﻤﻦ‬
•‫اﳌﻨﺎﺳﺐ‬ ‫اﻟﻮﻗﺖ‬ ‫.ي‬
•‫ـ‬ ‫ى‬‫اﻷﺧﺮ‬ ‫اﻟتﺴﻮيﻖ‬ ‫ات‬‫ﻮ‬‫ﻗﻨ‬ ‫ﻣﻊ‬ ‫ﻣﺘكﺎﻣﻠﺔ‬
•‫اﻟﺘﺼﻤﻴﻢ‬ ‫.ي‬ ‫اﻹﺑﺪاع‬
•‫اﳌﻨﺎﺳﺒﺔ‬ ‫اﻟﺸﺮيﺤﺔ‬ ‫ﺪف‬RS‫يﺴ‬
•‫ـ‬‫ـ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫هﺒﻮط‬ ‫ﺻﻔﺤﺔ‬‫ى‬Z‫ﻋ‬ ‫ي‬‫ﻳﺤﺘﻮ‬
Conversation
Relevance
Incentive (Offer)
Timing
Integration
Creative
Attribute
Landing Page
‫ﺧﻄﻮات‬‫اﻟتﺴﻮيﻖ‬‫ﻳﻤﻴﻞ‬ ‫ﺑﺎﻹ‬

88. • Campaign Monitorhttp://www.campaignmonitor.com
• Mail Chimphttp://mailchimp.com
• ConstantContact http://www.constantcontact.com/index.jsp
EmailMarketing Tools‫ﺑﺎﻹ‬ ‫اﻟتﺴﻮيﻖ‬ ‫أدوات‬
‫ﻳﻤﻴﻞ‬

89. Design
‫اﻟﺘﺼﻤﻴﻢ‬
Delivery
‫ﺳﺎل‬‫ر‬‫اﻹ‬
Discovery
e‫اﻟﺘﺤﺴ‬‫و‬ ‫اﻟﺘﺤﻠﻴﻞ‬‫ن‬
Data
‫اﻟﺒﻴﺎﻧﺎت‬
‫ﻧﻤﻮذج‬4Ds‫@ونﻲ‬A‫اﻹﻟﻜ‬ ‫ﻳﺪ‬@w‫اﻟ‬@w‫ﻋ‬ ‫اﻟتﺴﻮيﻖ‬ ‫ة‬‫ر‬‫ﻹدا‬
•‫ﺎ‬R³‫وبﻨﺎ‬ ‫@ﻳﺪﻳﺔ‬w‫اﻟ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ة‬‫ر‬‫إدا‬ ‫ات‬‫ﻮ‬‫ﺧﻄ‬Data
•‫اﻟﻨﻤﺎذج‬ ‫ﺗﺼﻤﻴﻢ‬ ‫ﺧﻄﻮات‬Design
•‫ﺳﺎل‬‫ر‬‫اﻹ‬ ‫ﺧﻄﻮات‬Delivery
•‫واﳌﺘﺎبﻌﺔ‬ ‫ن‬e‫واﻟﺘﺤﺴ‬ ‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﺧﻄﻮات‬Discovery

91. ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻗﻮاﺋﻢ‬ ‫ﺑﻨﺎء‬Lists –
Data

92. ‫ﻳﺪﻳﺔ‬@w‫اﻟ‬ ‫ات‬‫ر‬‫اﳌنﺸﻮ‬ ‫ﺳﺎل‬‫ر‬‫إ‬
Delivery
‫الحﻤﻠﺔ‬ ‫ﻧﻮع‬‫اﺧﺘﻴﺎر‬
Campaign Type
‫اﳌﺮاد‬ ‫اﻟﻘﺎﺋﻤﺔ‬‫اﺧﺘﻴﺎر‬
‫ﻟهﺎ‬ ‫ﺳﺎل‬‫ر‬‫اﻻ‬
DataList
‫ﺳﺎل‬‫ر‬‫اﻻ‬ ‫ﺑﻴﺎﻧﺎت‬£e‫ﺗﺠه‬
Campaign Info.
‫اﻟﻨﻤﻮذج‬‫اﺧﺘﻴﺎر‬
Template
‫ى‬‫اﳌﺤﺘﻮ‬ ‫ﻛﺘﺎﺑﺔ‬
Content
‫اﻟﺘﺄﻛﺪ‬‫و‬‫اﻻﺧﺘﺒﺎر‬
Test
‫الجﺪوﻟﺔ‬‫و‬ ‫ﺳﺎل‬‫ر‬‫اﻹ‬
Send & Schedule

93. ‫ﻳﺪﻳﺔ‬@w‫اﻟ‬ ‫ات‬‫ر‬‫اﳌنﺸﻮ‬ ‫ﺳﺎل‬‫ر‬‫إ‬|‫الحﻤﻠﺔ‬ ‫ﻧﻮع‬‫اﺧﺘﻴﺎر‬

94. •‫اﻹﻳﻤﻴ‬ ‫ﺳﺎل‬‫ر‬‫إ‬ ‫اد‬‫ﺮ‬‫اﳌ‬ ‫@ﻳﺪﻳﺔ‬w‫اﻟ‬ ‫اﻟﻘﺎﺋﻤﺔ‬‫اﺧﺘﻴﺎر‬‫ـ‬ ‫ﻟهﺎ‬ ‫ﻞ‬
‫ﻳﺪﻳﺔ‬@w‫اﻟ‬ ‫ات‬‫ر‬‫اﳌنﺸﻮ‬ ‫ﺳﺎل‬‫ر‬‫إ‬|‫ﻳﺪﻳﺔ‬@w‫اﻟ‬ ‫اﻟﻘﺎﺋﻤﺔ‬‫اﺧﺘﻴﺎر‬

95. •‫اﻟ‬ ‫ات‬‫ر‬‫ﺑﺎﳌنﺸﻮ‬ ‫اﳌﺘﻌﻠﻘﺔ‬ ‫اﳌﻌﻠﻮﻣﺎت‬ ‫تﻌﺒﺌﺔ‬‫ـ‬ ‫@ﻳﺪﻳﺔ‬w
‫ﺳﺎﻟهﺎ‬‫ر‬‫إ‬ ‫اد‬‫ﺮ‬‫اﳌ‬
•‫الحﻤﻠﺔ‬ ‫اﺳﻢ‬
•‫اﳌﺮﺳﻞ‬ ‫@ﻳﺪ‬w‫اﻟ‬ ‫ﻋﻨﻮان‬
•‫اﳌﺮﺳﻞ‬ ‫ﻋﻨﻮان‬
‫ﻳﺪﻳﺔ‬@w‫اﻟ‬ ‫ات‬‫ر‬‫اﳌنﺸﻮ‬ ‫ﺳﺎل‬‫ر‬‫إ‬|‫الحﻤﻠﺔ‬ ‫ﺑﻴﺎﻧﺎت‬‫اﺧﺘﻴﺎر‬

96. ‫ﻳﺪﻳﺔ‬@w‫اﻟ‬ ‫ات‬‫ر‬‫اﳌنﺸﻮ‬ ‫ﺳﺎل‬‫ر‬‫إ‬|‫الحﻤﻠﺔ‬ ‫ﻧﻤﻮذج‬‫اﺧﺘﻴﺎر‬

97. ‫ﻳﺪﻳﺔ‬@w‫اﻟ‬ ‫ات‬‫ر‬‫اﳌنﺸﻮ‬ ‫ﺳﺎل‬‫ر‬‫إ‬|‫ى‬‫اﳌﺤﺘﻮ‬ ‫وتﻌﺒﺌﺔ‬ ‫ﻛﺘﺎﺑﺔ‬

98. ‫ﻳﺪﻳﺔ‬@w‫اﻟ‬ ‫ات‬‫ر‬‫اﳌنﺸﻮ‬ ‫ﺳﺎل‬‫ر‬‫إ‬|‫الجﺪوﻟﺔ‬‫و‬ ‫ﺳﺎل‬‫ر‬‫اﻹ‬
Test &Schedule

99. ‫ن‬e‫اﻟﺘﺤﺴ‬‫و‬ ‫اﻟﺘﺤﻠﻴﻞ‬

100. ‫ن‬e‫اﻟﺘﺤﺴ‬‫و‬ ‫اﻟﺘﺤﻠﻴﻞ‬

101. Digital Marketing
‫اﻟرﻗﻣﻲ‬ ‫اﻟﺗﺳوﯾق‬MobileMarketing
@w‫ﻋ‬ ‫اﻟتﺴﻮيﻖ‬‫اﻟﺬﻛﻴﺔ‬ ‫اﻟهﻮاﺗﻒ‬

102. MobileMarketingis asetofpracticesthatenablesorganizationstocommunicateandengagewiththeir audienceinan
interactivethroughanymobiledeviceornetwork(DMI)
‫ل‬‫ﻣﺤﻤﻮ‬‫ﺟهﺎز‬ ‫أي‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﺗﻔﺎﻋﻠﻴﺔ‬ ‫يﻘﺔ‬‫ﺮ‬‫ﺑﻄ‬ ‫ر‬‫الجﻤهﻮ‬ ‫ﻣﻊ‬ ‫واﻟﺘﻌﺎﻣﻞ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ى‬Z‫ﻋ‬ ‫اﳌﻨﻈﻤﺎت‬ ‫ﺗﻤﻜﻦ‬ !š‫اﻟ‬ ‫ﺳﺎت‬‫ر‬‫اﳌﻤﺎ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬

103. Mobile Marketing Mix
SMS&
MMS
Mobile
web
QR
Code
Mobile
Apps
LBS
Mobile
Paid
Search
NFC
Mobile
Ads
Solo
Mo
MobileMarketing Mix ‫اﻟتﺴﻮيﻖ‬ ‫يﺞ‬‫ﺰ‬‫ﻣ‬
‫ﺑﺎﳌﻮبﺎﻳﻞ‬

104. ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ر‬‫ﻇهﻮ‬ ‫ن‬e‫ﺗﺤﺴ‬ ‫أدوات‬ASOtools

106. ‫ـ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫إﻋﻼﻧﺎت‬
MobileApp Ads

107. ‫ـ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫إﻋﻼﻧﺎت‬
MobileApp Ads

108. MobileApp Ads

109. ‫ـ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫إﻋﻼﻧﺎت‬ ‫ﺷﺒكﺎت‬
MobileApp Ad Network

110. ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫تﺴﻮيﻖ‬ ‫ﺧﻄﺔ‬App Marketing Plan
Tracking&
Optimization
‫ن‬e‫واﻟﺘﺤﺴ‬ ‫اﳌﺘﺎبﻌﺔ‬
Prelaunch
‫اﻻﻃﻼق‬ ‫ﻗﺒﻞ‬
Launch
‫اﻹﻃﻼق‬
Post
Launch
‫اﻹطﻼق‬ ‫ﺑﻌد‬

111. ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﺗﺤﻠﻴﻞ‬ ‫أدوات‬
App analysis tools

112. Digital Marketing
‫اﻟرﻗﻣﻲ‬ ‫اﻟﺗﺳوﯾق‬
ContentMarketing
‫اﻟتﺴﻮيﻖ‬‫ى‬‫ﺑﺎﳌﺤﺘﻮ‬

113. ‫ى‬‫اﳌﺤﺘﻮ‬|Content
4.78 B
Content
1.8M
photos
500M
tweets
700M
Snap chat

116. It is the process of creating valuable, relevant content toattract, acquire, and engage your audience.
“Content Marketing Institute”
‫ﻣﻌهﻢ‬ ‫واﻟﺘﻔﺎﻋﻞ‬ ‫ﺪف‬RS‫اﳌﺴ‬ ‫ر‬‫الجﻤهﻮ‬ ‫لجﺬب‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻗﻴﻤﺔ‬‫ذو‬ ‫ى‬‫ﻣﺤﺘﻮ‬ ‫ﺧﻠﻖ‬ ‫ﻋﻤﻠﻴﺔ‬

117. Plan
‫ﺗﺨﻄﻴﻂ‬
Create&Design
‫ﺑﻧﺎء‬ ‫و‬ ‫ﺗﺻﻣﯾم‬
Publish
‫نﺸﺮ‬
Promote
‫يﺞ‬‫و‬‫ﺗﺮ‬
Measure
‫ﻗﻴﺎس‬
‫ى‬‫ﺑﺎﳌﺤﺘﻮ‬ ‫اﻟتﺴﻮيﻖ‬ ‫ﺧﻄﻮات‬|Content
Marketing Steps

118. Persona
‫اﻟﺻﻔﺎت‬ ‫ﺗﺣدﯾد‬
‫اﻟﺷﺧﺻﯾﺔ‬
Toneof Voice
‫اﻟﺻوت‬ ‫ﻧﺑرة‬
LifeCycle
‫اﻟﻣﺳﺗﺧدم‬ ‫ﺣﯾﺎة‬ ‫دورة‬
ContentTypes &
Mapping
‫اﻟﻣﺣﺗوى‬ ‫ﻧوع‬
Calendar
‫اﻟﺟدوﻟﺔ‬
‫ى‬‫ﺑﺎﳌﺤﺘﻮ‬ ‫ﻟﻠتﺴﻮيﻖ‬ ‫اﻟﺘﺨﻄﻴﻂ‬ ‫ﺧﻄﻮات‬|Content Marketing
Planning

119. ‫ﺪف‬RS‫اﳌﺴ‬ ‫ر‬‫ﻟلجﻤهﻮ‬ ‫اﻟشخﺼﻴﺔ‬ ‫اﻟﺼﻔﺎت‬|Buyer
Persona

120. ‫ى‬‫اﳌﺤﺘﻮ‬ ‫أﻧﻮاع‬|Content Marketing
Mix

121. ‫ى‬‫اﳌﺤﺘﻮ‬ ‫ﺟﺪوﻟﺔ‬

124. ‫ى‬‫اﳌﺤﺘﻮ‬ ‫ﺑﻨﺎء‬ ‫أدوات‬|
Content Tools
q Vizualize.Me
q Piktochart
q Easel.Ly
q Visually
q Infogr.Am
q ManyEyes
q Venngage
q Icharts

125. Digital Marketing
‫اﻟرﻗﻣﻲ‬ ‫اﻟﺗﺳوﯾق‬!‫اﻟﺮﻗم‬ ‫اﻟﺘﺤﻠﻴﻞ‬
Digital Analytics

126. 45,452,280
Sites Are using Google analytics

127. ‫اﻷداء‬ ‫ﻗﻴﺎس‬ ‫ات‬‫ﺮ‬‫ﻣﺆﺷ‬
Audience
‫ر‬‫الجﻤهﻮ‬
Acquisition
‫اﻻﻛتﺴﺎب‬
Behavior
‫اﻟﺴﻠﻮك‬
Conversions
‫اﻟﺘﺤﻮيﻼت‬

128. ‫ئﺴﻴﺔ‬‫ﺮ‬‫اﻟ‬ ‫اﻻداء‬ ‫ﻗﻴﺎس‬ ‫ات‬‫ﺮ‬‫ﻣﺆﺷ‬KPIs:
AudienceOverview

129. Q&A

130. Digital Marketing
‫اﻟرﻗﻣﻲ‬ ‫اﻟﺗﺳوﯾق‬
Thank You:)
Husam Algaladi
@helgaladi
Husamalgaladi.com